Posts Tagged "Project Report"

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Not that long ago, the process for filling orders or assembling a product involved mind-numbing tasks done over and over again, to the point the worker really didn’t have to think.

Building a car, for instance, was essentially a hands-on endeavor. Axles were cut and installed by hand, seat covers were sewed and manually installed and even engines were assembled right there on the assembly line.

Now, manufacturing robots have taken over those and other repetitive tasks that used to be performed by human workers — installing tires, applying paint and welding frames — allowing automakers to drastically scale up their production while cutting costs and freeing up their workforce up to take on higher-value tasks.

Related: Ai-Da, the First Robot Artist To Exhibit Herself

But far too many of today’s information workers perform tasks that are the 21st-century equivalent of installing a tire on a new car over and over again. Workers at a number of small and medium-size businesses, from call centers, financial services, to other professional service providers, instead of answering more calls or attending to the needs of customers while they have them on the line, are copying and pasting basic information into templates that should be automatically populated.

This rework is monotonous — sending follow-up emails after sales calls, processing invoices from contractors, logging phone calls and hundreds of other small things — and inefficient use of a seasoned workers’ time. They’re living in the information age, but they’re more analogous to early factory workers.

The natural progression, then, is to automate those tasks just as the manufacturing industry has done. This is where Robotic Process Automation (RPA) comes in, and it’s becoming more widely used than ever.

That’s because the tools that used to be limited to those with advanced computer science backgrounds are being democratized thanks to new platforms and infrastructure that make it easier to incorporate RPA into organizations without heavy development efforts.

Call it “citizen development” or whatever you want, but the fact is access to robotic process automation has gained traction in recent years alongside the growth of artificial intelligence.

And there are important benefits from this kind of automation technology:  

Repurposing human work

At many companies, there is a ticket for everything. If something in the kitchen breaks a repair ticket is created, the service department comes out to fix it and the ticket is closed after the work is completed. The process works seamlessly until the end, when someone has to go through all of the tickets manually to verify that the job is finished and the ticket can be closed, even without knowing whether or not it was done right or actually completed.  RPA can simplify this entire process by automating approvals based on true job completion.

Improving digital systems

Believe it or not, plenty of work still requires an immense amount of non-value-added copy and paste or re-entry from one system to another.  A great example is consumer loan-processing. For many banks and credit unions whose core banking and customer relationship management systems do not communicate with each other, employees need to manually look at both systems to pull necessary information that isn’t stored in both. This problem is more common than anyone would imagine. An RPA-based system would replace human involvement in this entire process, pulling the correct data elements every time and feeding everything directly into the system for review and next steps.

Related: Boston Dynamics’ Robotic Dog Now Has an Arm and Here’s What It Can Do

Streamlining existing processes

Accounting is still a very manual process in many companies. Invoices have to be printed, reviewed and then the proper information from each invoice needs to be entered into the accounting database. This opens up the process to “fat-fingered” data entry mistakes, backlogs and other issues, all problems that RPA can address better. These improvements free up staff time for workers to spend on solving customer problems and deepening their engagement with your company.

RPA does still have its limitations. As early robotics adopters learned 30+ years ago, these technologies fail when asked to work on complex tasks. It doesn’t work for shades of gray and processes involving a lot of individual decisions, but rather excels on simple tasks or a series of tasks where there is no interpretation required.

Why aren’t all companies doing this already? For one thing, those companies that don’t have solid processes in place already run the risk of automating bad processes and making things worse. That won’t save them anything. The other issue is getting over the inertia of never having embraced robotics technology. Too often, leaders can’t see the benefits of automating redundant tasks until they see it in action.

But RPA use is snowballing.

As more and more information businesses embrace automation it’s like opening the floodgates – those that adopt these tools gain a competitive advantage and those that don’t risk falling behind. Those that are able to automate and spend less time on redundant activity open themselves up to take on higher-value work. They have more capacity to do new things, helping keep their backlog from growing.

In particular, achieving this level of efficiency means cost savings as well as quality improvements. Embracing RPA to streamline the day-to-day work, eliminate human error, and create more time to improve the customer experience will lead to higher quality service, better data to make decisions about productivity and inventory control, and a better bottom line.

Boyd Bell is the founder and CEO of Useful Rocket Science.


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According to INEGI, Mexico is in the 30th place for beer consumption worldwide.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The National Institute of Statistics and Geography (INEGI), together with the National Chamber of the Beer and Malt Industry (Cerveceros de México), published the document Knowing the beer industry . This is a report that shows what the economic outlook is related to the beer and malt industries.

According to the information generated by INEGI, beer consumption in Mexico per capita went from 55 to 68 liters between 2014 and 2019 . That is, on average each Mexican ingests 1.3 liters of beer per week . Because of this, Mexico has ranked 30th in the ranking of beer consumption worldwide.

Likewise, the beer industry is among the 19 most important economic activities nationwide (out of a total of 288 classes of activities). Even, the percentage of added value generated by this sector (47.0%) is higher than that of the manufacturing industries (26.3%) . As a result, it is estimated that the brewing industry provides the highest wages to its workers in the entire alcoholic beverage industry.

Furthermore, according to the report, “for every peso produced of alcoholic beverages, 65 cents correspond to beer production.” It is worth mentioning that the average annual growth of beer production was 6.7% between 2013 and 2019.

On the other hand, there has also been a significant increase in micro, small and medium-sized companies that produce beer. It is even estimated that there are currently 128 establishments dedicated to the production of beer (the average number of jobs generated is 117 people).

It should be noted that the export rate has also grown by 13.1% from 1993 to 2019. Thanks to this, since 2010, Mexico has managed to position itself as the largest beer exporter worldwide; thus surpassing countries such as Germany, Belgium and the Netherlands.

Image: INEGI

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The real estate investor and motivational speaker discusses taking on the new season of ‘Undercover Billionaire.’

4 min read

When Discovery challenged Grant Cardone to ditch his money, contacts and resources and try to build a $1 million company in 90 days, he declined. He said he’d build a $10 million company instead.

The motivational speaker, real estate investor, author and Entrepreneur contributor is one of three contestants on the new season of Undercover Billionaire, all racing to grab seven figures first. His opponents are Elaine Culotti, a real estate developer, interior designer, builder and founder of House of Rock, and Monique Idlett-Mosley, the founder and CEO of technology fund Reign Ventures. We caught up with Cardone to see how he approached this challenge, and how his strategy did or didn’t vary from his usual plan of attack. 

Did you have a plan, a grand vision of what you became when you first started out? 

Yeah, I had a grand vision…rather than build a $1 million business in 90 days, I was going to build a $10 million business in 90 days! 10X goals solve all problems. When the goal is big enough you will figure out the strategy. 

Related: ‘Undercover Billionaire’: The 3 Questions You Should Ask Yourself Every Day

Is that how you approach all projects?

It is my belief and experience that most people come up short on their goals and then quit because the payoff is not big enough. 10X is a business strategy, and it is a proven way to solve scaling problems. Most businesses fail because they are too small, they think too small, their reach is too small and their income is too small. Building a 10X business is pure math. Follow the math. Follow the money. Do the work. I am not following my passions or what I love to do or even what I am good at — I am following the goal. 

What do you think was vital for you to achieve this level of success?

Courage, creativity, commitment, conviction, consistency and confidence. I know how to grow and scale while being broke because I know it does not take money to make money. That idea is a myth. When Discovery gave me $100, the first thing I did was deposit it in the bank so I couldn’t touch it. I don’t need money to build a business. I need people, not dead presidents. Money is made when you make contacts with the right people who want to make money.

What do you always advise people who are just starting out? 

What do you look for when people are pitching you for investment?

I am looking at the person before the idea, the concept or the proposal. How do they operate? How do they spend their money? Do they own a home, a car, Gucci belts? How do they communicate? What does the deal look like? Do they think big or small? I am measuring the operator more than the investment. 

If you were truly starting all over, do you think you would follow the same path?

I would not go to college unless there was a billion-dollar payday. I would only look at industries that have massive payoffs, and I would ignore my passions and what I am comfortable doing and instead figure out how to get into a space that has massive volumes and margins. 

Entrepreneurs always talk about embracing failure and learning from it. Do you agree? And does it make it a little harder to do when there is a camera in your face?  

I try not to learn from my own mistakes, I try to learn from the mistakes others make. That doesn’t mean I don’t make mistakes. I make many, but that is not the way I learn. But when I am starting a business or buying real estate, I can’t afford to make mistakes. I have to make it work. Having cameras on me while I was doing this show just put more pressure on me to perform. No one wants to fail, but no one wants to fail when millions of people are watching. 

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The tourism industry has been one of the most affected. However, Mexican destinations such as Cancun, Acapulco, CDMX, Vallarta and Oaxaca, have managed to stay active and dominate the networks.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The tourism sector has been one of the hardest hit in Mexico and around the world. However, according to a tourism study carried out by the consulting firm LLYC México , there were destinations that found a way to reinvent themselves and maintain the connection with their audiences through social networks.

And, according to the results, the destinations that had the most relevance through the digital conversation were Acapulco, Cancun, CDMX, Los Cabos, Oaxaca, and Vallarta . This has been achieved in part, thanks to the fact that “conversation peaks derived from paid advertising have been generated”.

The study was based on an analysis of the digital conversations in Spanish that have taken place around tourism in Mexico during the pandemic. The period covered was between the months of February and October of this 2020. What was considered was the public data from Twitter, Facebook and YouTube (320,000 messages belonging to 98,052 accounts were analyzed).

Subsequently, said data was processed through Artificial Intelligence and Big Data techniques, generating an orderly and efficient mapping of

• Communication networks in general
• Behavior and composition of the entities and communities in the conversation
• Main topics of conversation and related topics

Thanks to this map, it was possible to obtain various relevant data. Among them we have that the digital conversation is politicized, which is why hotel companies have focused their advertising efforts around less politicized networks such as Instagram and YouTube.

Likewise, it was concluded that artists, executives and journalists are those who have the greatest influence on the subject of tourism and that, among the destinations that have managed to generate the greatest number of messages and interactions are Cancun, Vallarta, Los Cabos, Oaxaca, CDMX and Acapulco.

On the other hand, the consultant also mentioned that the first step to continue with the development of strategic planning is to “listen and analyze the relevant actors and communities, while knowing and understanding the evolution, trends of conversation and opinion public ”; so this study can be of great help to the sector.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Currently, personal finances have become a very popular topic, since our environment has become very challenging from an economic point of view, but thanks to this, more and more people seek to provide solutions to their economy at this time and to the future. So, today I bring you seven financial purposes to fulfill this 2021 .

1. ONE MORE: We are going to create an additional source of income, this is in order to avoid risks in your finances and for this you do not need to have another job, rather, highlight your talents and skills that help you generate income, such as for example: sell a product or service, give advice thanks to your experience and knowledge in a subject, etc., once you carry them out, you will notice a positive change in your personal economy. If you do not know where to start, I give you my ebook 5 strategies to earn extra money .

2. HORMIGA EXPENSES: They are those imperceptible expenses that you make during the month and that little by little are reducing your economy, however, when you are aware of this type of cash outflow, you may notice that the morning coffee, the Every day in restaurants and even outings with friends have a serious impact on your wallet, therefore, one of your purposes for this 2021 should be the reduction or elimination of this type of monetary outflow.

A simple way to achieve this is to record your money in and out, in an application like Monthly Budget that is free for IOS and Android , in this way, you will become more aware of how much you spend and on what, to finally eliminate emotional expenses of your life.

3. POSITIVE CASH FLOW: It is nothing more than trying to reach the end of the month with money, how to achieve it? Just putting the two previous steps into practice, eliminating unnecessary expenses and generating more money thanks to an additional source of income, in this way, you can maintain your lifestyle without having to resort to debt to achieve it.

4. ELIMINATE DEBTS: It is necessary, since the more debt you have, the more your expenses will increase, moving you further and further away from your financial freedom, however, achieving it is possible, for long-term debts (car, house) it is It is necessary to continue with payments in a timely manner and to settle those that are short-term it is necessary to no longer acquire new debts, in this way, you will become less vulnerable to any economic situation.

5. MAKE MORE MONEY: Speaking of investments, let’s avoid earning and spending, because that way you will only achieve a negative cash flow or become a creditor of debts, the best thing is to make an investment plan to multiply your money, make three plans To invest, you can start with 100 pesos and CETES is the best option since it is the vehicle with the lowest risk because it has the backing of the government, the second is your Afore, see as an increase in the amount for your withdrawal, as well as When the time comes, you can maintain your current lifestyle. If your accumulated capital exceeds 5,000 pesos, you can invest in crowdfunding to generate a little more attractive returns and finally the most important, invest in your retirement plan, according to data from various surveys, 85% of the population cannot enjoy a decent retirement because you never invested in this plan, do not leave your future to chance, invest.

6. PROTECT WHAT IS MOST IMPORTANT: When you go through a time of complicated financial situations, the riskiest thing is to lose what is most important to you, in other words, your assets, starting with your life, your house, your health, your car; how do you do it? Through insurance, find a way to have the right alternative, look for a suitable advisor, a reliable company that provides you with the necessary support, ask yourself how much are the years of your working life worth? I think too much, seek to protect what is most important in your life.

7. REWARD YOURSELF: When you realize that your finances are in order, you can reward yourself, if you are already reducing your debts, you are increasing your income and the investments are already generating returns, it is positive to give yourself an incentive for the good management of your finances . If you put a reward to the fulfillment of a goal, it will be an incentive to keep going. The rewards are good and they work as long as they are moderate.

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Elon Musk’s company plans to introduce more and more fitness apps.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The rivalry of the company of Elon Musk , Tesla with Apple could reach a “deal” or something similar. According to reports on Twitter, the car company will include Apple Music to its entertainment service.

In Tesla vehicles, there is a central screen that is almost a computer, which can carry out multiple tasks.Spotify is already available in the system to entertain the crew.

Image: Depositphotos

However, thanks to an image posted on twitter by a user, Green (a hacker who analyzes the tesla system updates), it can be seen that Apple Music is among the options but still does not work.

At the moment, there is still no official announcement regarding when the service will arrive to the vehicles. But Apple isn’t the only one about to be a part of Elon Musk’s board. Also in the crosshairs are Tidal, Amazon Music, and Audible , an audiobook service owned by Jeff Bezos’ company Amazon.

This is linked to the desire of tycoon Elon Musk to incorporate video games in Tesla cars in the future, and thus increase entertainment options. He has even said on his Twitter account “entertainment will be essential when cars drive themselves.”

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7 min read

Opinions expressed by Entrepreneur contributors are their own.

For the past several years, I’ve had the pleasure of interviewing tech founders and CEOs on stage before an audience of entrepreneurs and investors as part of my Startups Uncensored monthly event in Southern California. With the stay-at-home orders in place, I took the opportunity to revive my fireside chat series for a virtual audience with the C-suite leaders of well-known companies including Mattel, Zoom Video and Chipotle, and I recently partnered with Entrepreneur to host a new series entitled “If I Knew Then Leadership Lessons.” The CEOs of global brands, from Waze to Blue Apron, share invaluable lessons that they learned on their path to success, as well as practical career advice they’d give other entrepreneurs, in our one-hour chats.

Related: 10 Leadership Lessons from Waze CEO Noam Bardin

In the fourth episode of the series, I had the privilege of speaking to Dallas Mavericks’ CEO Cynthia “Cynt” Marshall, an especially poignant conversation that came at the same time we’re examining the racist behaviors that have tainted our country for so long. She is one of the most compelling leaders I’ve ever spoken to, and her life story – full of some truly unspeakable hardships and her own incredible personal fortitude – is a journey everyone should make time to hear about. When it comes to leadership, Marshall has real wisdom to share.

Related: Free On-Demand Webinar: Making History as the NBA’s First Black Female CEO

Cynt Marshall’s story began in the Richmond, California housing projects, where she grew up in a home impacted by domestic violence and systemic racism. She escaped the dim horizons of the projects to study business administration and human resources management at the University of California, Berkeley – where she also became the first African American cheerleader in the university’s history. From there, Marshall spent almost 40 years – a full career for most people – successfully climbing the corporate ladder at AT&T. And in 2018, she was named the CEO of the Dallas Mavericks, making her the first Black female CEO in NBA history.

Marshall has a real knack for learning the right lessons from the setbacks she’s had to endure in her life. And her ability to illustrate how those lessons informed her leadership style and choices for the Mavs and beyond is second-to-none. Below are 10 major points she made during our talk:  

1. Everyone has a role in how we reach racial justice in this country

No matter who you are or what your station is in life, this means you. Everyone will have to change some part of their lives or some comfortable way of thinking, forever. All of the toxic, racist behavior we need to actively eradicate from this culture every day is insidious. It can be hidden in our own behavior and in ideas many of us haven’t examined in decades.

2. We’re living through real paradigm shifts in our culture, so now is the time to change any behavior or practices that need changing

Take chances and be bold, as we’re in a moment where people will be understanding and forgiving of a certain uncertainty in a company’s actions. These next steps are crucial for all of us. Every day we make decisions on who to include or exclude from our workplaces and from our culture. We need to start making the right decision every day.

3. Honesty and kindness is in us as children, and it’s worthwhile to recall that when life is challenging

We need to reconnect with and remember those original settings we had as children just coming into this world. It’s a natural inclination to be honest and kind, even a survival instinct, when we’re first beginning to perceive that other people’s lives matter, too. Kindness is among the first assumptions we make when we’re just starting to think for ourselves — even at the age of 3 years old — and we need to find our way back to this innate purity that we understood early on.

Related: Fried? 9 Hyper-Motivating TED Talks from Women on the Top.

4. A workplace needs to be inviting

Coworkers need to be a family, and navigating a family is often difficult but rewarding. People are coming to work to enjoy their jobs, to make money for their family and to enhance their lives. They shouldn’t have to come into a hostile work environment or a place where they can expect to be mistreated.

5. Successful business plans are built with everybody in mind

The Mavericks organization has a process whereby everyone gets to contribute and put their ideas and their energy into a new way of operating. It needs to be okay for anyone internally to ask, “Are we okay? Is this particular process working as well as it could?”

6. A player can score 50 points, but it’s the team as a unit that will ultimately count

If the coaching is bad, that one player can’t save the team. Everyone has to be on point when its game day. Everyone needs to be ready to say, “Put me in, coach.”  And as a leader, you need to help make them ready by giving them the tools they need to develop their skills, so they can take advantage of those skills when they find themselves with the ball. 

7. Accept that bad things really do happen to good people, but keep going and prevail

It’s unfortunate that setbacks and loss are a part of our lives, but that’s the reality of the situation we’ve been dealt as human beings. You have to accept them and then you have to prevail, because that’s the game as life would have it. Life wants us to keep going even when it simultaneously ruins our year.

Related: Top 5 Reasons Women Love Female-Only Networking Groups

8. Life hands you crystal balls and rubber balls, and it’s important for you to know the difference in your life and career

In other words, there’s a difference between doing things right and doing the right thing. Some things are okay to drop, because they’re rubber balls, and they’re eager to return to you. Other things are crystal balls, and mishandling them means losing something that won’t be coming around again.

9. A good D&I plan can be enacted very quickly

Marshall famously put together a 100-day diversity and inclusion plan to deal with the organization’s dysfunctional culture as she took the CEO reins. She put up poster boards all around the office to remind everyone of their part in the four-part plan. The Mavericks’ leadership went from having no women in permanent leadership positions to a current leadership team that is almost 50 percent women and 47 percent people of color.

10. Always remember where you came from, because you might forget where you’re going.

“I’ve never been embarrassed about being poor when I was a kid, or about any of that,” Marshall says. “It’s easy to get lost, but your roots can be a beacon for you in times of trouble. It really is the purpose of the journey.”

For more of the incredible lessons learned along Cynt Marshall’s inspiring journey, watch the hour-plus webinar. Some people are just born with “the right stuff” to be a CEO, and this leader proves that she deserves her spot at the top.

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5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This Saturday the discovery of an old fast food street stall in Pompeii was revealed. The thermopoly, buried nearly 2,000 years ago by the eruption of the volcano Vesuvius, was a fast food establishment where food and beverages were served. Its counter, found in an exceptional state of conservation, still shows the original decoration and even food scraps.

The establishment was partially discovered in 2019, but has been shown to the public until now. On its walls are bright frescoes that include the image of a Nereid riding a seahorse, drawings of animals (which were probably part of the menu), and an illustration that, according to the researchers, could be the brand of the store.

The terracotta jars where they placed ingredients and food, kitchen utensils, animal bones and food remains are preserved. Traces of pork, fish, duck, goat, snails and veal were found, as well as ground beans and wine. All this gives clues about the gastronomic habits of the ancient inhabitants of Pompeii.

These stalls were very popular in Roman cities and used to serve hot food to the lower classes of the city. As archaeologists explain, they could account for the origins of “take away food” and fast food . In Pompeii alone, more than eighty thermopolies have been discovered, but this is the first to be fully shown.

“In addition to being a testimony of daily life in Pompeii, the possibilities of analyzing this thermopoly are exceptional, since for the first time a complete set has been unearthed” , explained Massimo Osanna, general director of the Pompeii Archaeological Park, in a statement.

In the same room, behind the counter, human bones were found, including those of a man in his 50s, near a child’s crib, as well as amphorae, a cistern and a fountain.

“The thermopoly gives the impression of having been hastily closed and abandoned by its owners, although it is possible that someone, perhaps the older man, stayed and died during the first stage of the eruption, when the loft collapsed ,” explained Osanna in an interview with the local agency Ansa.

Another skeleton found could be that of a thief or some hungry fugitive, “surprised by the burning vapors holding in one hand the lid of the container that he had just opened,” he added.

In addition, it is likely that this particular position was a very popular one, since it is at the crossroads of the streets of Bodas de Plata and Los Balcones, a very busy area in its time.

Thermopolia (a word from the Greek thermopōlion , which means ‘hot food to sell’) were very common in the Roman world. Jennifer Viegas, a Rome expert at the University at Buffalo, described them as a cross between “Burger King, a British pub and a Spanish tapas bar,” in a 2019 ABC News article.

Pompeii, located about 23 km southeast of Naples in Italy, was buried in AD 79 after the surprising volcanic eruption of Mount Vesuvius. The thick layer of ash helped preserve the city and the remains of its inhabitants as they were at the time, making the site an exceptional source of archaeological information. So far, archaeologists have only managed to unearth a third of the site’s 44 hectares.

The archaeological zone of Pompeii is the second most visited place in Italy, after the Roman Colosseum, with almost four million visits in 2019. It is currently closed due to the coronavirus pandemic, but it is expected to reopen to the public for Easter 2021 .

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This kid may be on Santa’s naughty list …

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Children by nature are mischievous, playful, and curious. However, there are times when they can get more than one gray hair from their parents. Not just for painting the walls, playing ball around the house, or breaking a new toy. Now the antics of the infants go further. That was the case with George Johnson , a six-year-old boy who secretly spent more than $ 16,000 (more than 300,000 pesos, approximately) at the Apple store.

How did you accumulate so much expense? Well, the little boy bought virtual accessories for his favorite game, Sonic Forces , which left his mother in shock, The New York Post reported.

The world of video games is a gigantic industry, which has a wide range of entertainment for all ages. Today’s children are immersed in it and like George, they are not aware of the expense that these can entail.

Jessica Johnson, 41, a stockbroker, did not realize while working at home from the pandemic that the youngest of her children had gone shopping with her iPad. It all happened in the month of July when George bought accessories, starting with red rings for almost two dollars, all the way to gold rings for 100 dollars. These allowed him to access new characters and more speed, so this was gradually accumulating thousands of dollars to his mother’s account.

There was one day, July 9, when George racked up 25 charges totaling $ 2,500. Jessica commented to the half joking that it was “as if my 6 year old son was taking lines of cocaine, and achieving bigger and bigger hits”.

When Jessica realized that Apple and PlayPal were withdrawing considerable sums of money, she thought it was a mistake or a type of fraud. Of course he called the bank to make a claim on the charges, but he says that in the way the money was put together, it was almost impossible to tell that they were due to gambling.

When the bill reached $ 16,000, the mother filed a fraud claim with her bank. But, it was until October that he learned the truth. She walked up to Apple and saw the Sonic icon, she knew it was George.

Image: Depositphotos

When complaining to the company, it told him that he could no longer do anything because more than 60 days passed after the charges. The family’s situation is complicated, since they have to pay a mortgage and not even Apple wanted to help her.

“These games are designed to be completely predatory and make children buy things. What adult would spend $ 100 on a chest of virtual gold coins? ”Says Jessica.

When the indebted mother spoke to George about the magnitude of what he had done, the boy tenderly offered to pay. However, Jessica is aware that he only receives four dollars for cleaning his room. So his choice was to tell George that he “didn’t know anything about Christmas.”

Now the family struggles to pay the bills. She was unpaid from March to September, she works on commission, and her income is down 80 percent this year.

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This Friday the head of Government of Mexico City announced that the capital of the country is on alert, since there was a decelerated increase in hospitalizations during the week.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Claudia Sheinbaum affirmed that Mexico City is on alert and emergency due to Covid-19, with an increase in hospitalizations and saturation in health units, a situation very similar to that experienced in the month of May.

“If there is no mutual support, we will hardly be able to reduce the chain of infections,” clarified the head of Government of Mexico City. “It is a call to the population on alert, in emergency,” he added.

An urgent call was made to the citizens of the capital to prevent more infections , by avoiding parties and meetings on these dates.

It seeks to continue with the recommendations to lower the number of coronavirus infections in the CDMX , among these are staying at home, in case of going out, use the mask correctly and keep a healthy distance, do not make inns or meetings, avoid crowds , Purchases should only be made by one person per family and in case of being positive for the new coronavirus, isolate yourself for 15 days and call 911 or Locatel for help.

The decrease in mobility was reported in some municipalities , a possible result of the call that was made last week to encourage staying at home, he said “so we are convinced that the only way to do it is with education and co-responsibility.”

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