Posts Tagged "project report online"

This article was translated from our Spanish edition.

Opinions expressed by Entrepreneur contributors are their own.

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Twitter will now allow content creators to receive tips in the form of bitcoin from their followers and will launch a fund for users who are leaders in the audio chat rooms in Spaces, the company announced in a session with journalists.

Convert followers to fans and fans to backgrounds

The microblogging social network wants to help content creators who contribute to public conversations through Super Follows, Tip Jar, and their hosts on Spaces.

What will this tool be like?

  • Super Follows : Twitter is testing Super Follows with a small group of creators on iOS, in the United States. This is a monthly subscription service so that creators can charge for an extra level of content, such as behind-the-scenes opinions or private conversations, so their followers can have more of the content they like.

  • Tips: O Tip Jar, as it is known in English, allows you to send and receive payments through third-party services. Since May, a small group of people in the United States have had access to Tips, but today the tool has already been deployed globally for iOS devices. They also added more Tipped payment services so that people can do it with Bitcoin by using Strike , a payments application built on the Bitcoin Lightning Network, which allows people to send and receive bitcoins for free and instantly.

  • New Spaces Host Program: Twitter announced that it will soon introduce a Spaces Host program designed to provide financial, technical and marketing support to emerging audio creators interested in creating recurring content on Spaces.

More ways to tweet

The social network that became famous for only allowing 140 characters per message also announced today that it will open up new ways to open a conversation, beyond its current 280 characters.

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Financial innovations and trends can often propel businesses forward in ways they never imagined. But it isn’t always easy to keep tabs on the ever-evolving world of finance, especially when you’re an entrepreneur already stretched thin.


Join us for a free webinar, 10 Financial Trends Every Entrepreneur Needs to Know for 2022, presented by Oracle NetSuite and produced by Entrepreneur. We’ll hear from a pair of financial industry experts to uncover the financial tools and strategies every entrepreneur should be aware of when analyzing the full picture of their business.

Speakers include Jason Cherubini, CFO and partner at Dawn’s Light Media—producers of films such as Money Plane and Black Water—who will shed light on entrepreneurial financial mindsets and trends, and Daniel Gilham, CFP and managing director of advisor strategy at Farther—a digital family financial office—who will add insights on how to strategically protect your company and personal assets. The conversation will be curated by Dynamic Communication author Jill Schiefelbein.

Register Now

We’ll give you 10 considerations for your financial future, including:

  • Tax changes, capital gains, and what that means for you
  • Asset consolidation and strategies to be more efficient and financially effective
  • KPIs and understanding how they tie into your financial picture
  • Revenue strategies to keep your business on a recurring cycle
  • And more 

The 10 Financial Trends Every Entrepreneur Needs to Know for 2022 webinar will take place live on Tuesday, 10/26, at 12 p.m. EST | 9 a.m. PST.

Register Now

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This story originally appeared on The Epoch Times

The number of American workers who filed for unemployment rose last week after touching a pandemic-era low in the prior week, with the spread of the Delta variant and supply chain issues weighing on the labor market recovery.

First-time filings for unemployment insurance—a proxy for layoffs—came in at 332,000 for the week ending Sept. 11, a rise of 20,000 from the previous week’s revised level of 310,000, the Labor Department said in a release (pdf). The consensus forecast cited by FXStreet was for 328,000 claims.

“On the face of it, it is disappointing but not entirely surprising to see a slight increase in new jobless claims given the toll taken by the Delta variant. Countering that somewhat is the decline in continuing claims to a fresh pandemic era low,” Bankrate senior economic analyst Mark Hamrick told The Epoch Times in an emailed statement.

Continuing claims, which run a week behind the headline number and represent people continuing to collect benefits after earlier making an initial filing, fell by 187,000 to 2,665,000, a pandemic-era low.

“The good news for American workers is that fresh job losses remain relatively muted. There’s strong demand for workers across a wide variety of sectors, lending to job and income security,” Hamrick said.

Job openings in the United States surged to a record high of 10.9 million on the last day of July, while hiring lagged that figure by more than 4 million, painting a picture of an economic recovery held back by businesses struggling to fill vacant positions. There are now 2.5 million more job openings than unemployed people in the United States, with the Labor Department’s most recent jobs report showing that the total number of unemployed edged down to 8.4 million in August while the unemployment rate edged down to 5.2 percent.

The jobless claims data comes as investors look to next week’s Federal Reserve policy meeting that could provide clues as to the timeline for the central bank to begin paring back its massive bond-buying program. Fed officials have been discussing when to start tapering the Fed’s $120 billion in monthly Treasury and mortgage security purchases, with the labor market recovery a key touchstone. While tapering is expected to start this year, the timing of the announcement, as well as the pace of the wind-down, hasn’t yet been settled.

Patrick Harker, president and CEO of the Federal Reserve Bank of Philadelphia, told Nikkei in an interview on Sept. 13 that the disconnect between record-high job openings and the millions still unemployed is driven by a range of factors, including fears related to the outbreak.

“The supply issues are due to a myriad of factors, but first and foremost is people, whether they’re worried about their children or elder care, or they’re fearful to go back into the workplace or to get on mass transit in major cities to get to the workplace,” Harker said.

He told the outlet that he favors moving quickly toward a taper announcement.

“I am supportive of moving toward a tapering process sooner rather than later. When exactly that happens, the committee needs to decide. I would hope sometime this year we would be able to start the tapering process,” Harker said, referring to the Federal Open Market Committee (FOMC), the Fed’s monetary policy setting body, which is scheduled to meet on Sept. 21-22. 

By Tom Ozimek


Tom Ozimek has a broad background in journalism, deposit insurance, marketing and communications, and adult education. The best writing advice he’s ever heard is from Roy Peter Clark: ‘Hit your target’ and ‘leave the best for last.’

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Since I began my career in manufacturing and distribution, almost two decades ago, a lot has changed. Just in the last two years, unprecedented events have highlighted how critical supply chain teams are to our everyday lives. 

We have weathered pandemics, mandated shutdowns and shortages of everyday goods like food, disinfectants and even toilet paper. Before these events, many consumers hadn’t focused much on where these goods were made, the role of supply-chain planning, or how raw materials can affect finished goods. But two years later, most of us have experienced the strain on the global supply chain, and it has revealed the fragility of the overall supply ecosystem. 

The right combination of technology, strategy and well-trained teams, could have made an impact even with unprecedented spikes in demand. But a major roadblock for importers is the lack of investment in digital supply chain solutions. 

Sarah Barnes-Humphrey, the founder of Let’s Talk Supply Chain, told me, “The companies that will succeed and come out of the disruption stronger are the ones that are seeing their supply chains as a competitive advantage. Looking at ways to use AI/machine learning, robotics, data and more to empower their supply chain process and teams will pay off handsomely in the long run.”

For importers, the incentives for investment are clear: more sales, lower costs, higher-profits, better worker and customer satisfaction. And with the most recent OEC report estimates showing U.S. companies imported more than $2.38 trillion in goods, it’s a huge opportunity. 

To better understand the challenges importers face across their supply chains and how digital solutions can help, let’s frame the supply-chain journey in two parts: the first mile and the last mile. 

Related: 5 Keys to Effective Problem-Solving When You’re Facing a Complex Operational Challenge

The last mile 

As consumers, we are familiar with the last mile of the supply chain. For example, if you want to buy a blender, the process is simple: You decide on make and model, place an order online and if it’s in stock, it ships to your door within a few days. 

Since the blender is already built, in inventory and the order is digitally connected, you know where it’s shipping from and when it will arrive. You can even get text notifications each step of the way. The digitization of the last mile means you have visibility and any changes will update in real-time. 

The first mile 

Unfortunately, the first mile looks a lot like it did 20 years ago, with printed orders, emails, disparate operations systems, phone calls and spreadsheets. This manual coordination means more risk. 

If the blender you wanted was not in stock and needed to be built, the supplier would need to order raw materials, contract with factories, build the blender and ship it to the warehouse. This process involves a lot of coordination, people and resources. The build could span many months depending on the product type, material availability, cost and complexity. 

While solutions to many of the biggest “first mile” supply chain problems already exist, factors like cost, time and lack of understanding have contributed to executives delaying decisions or choosing to do nothing. Below are a few examples of common first-mile challenges that importers face when operating a manual Import Supply Chain:

  1. Disconnected departments, people, and trading partners. Without a common set of systems across the supply journey, coordination becomes challenging both internally and externally 

  2. Lack of full visibility to product life cycle. Because many importers aren’t using digital invoices and don’t have real-time systems connected to their suppliers, they lack the ability to make rapid decisions when disruptions occur

  3. Low-resolution analytics. Without advanced analytics, basic supply needs become more challenging and teams often skip key optimization opportunities.

  4. Systems of record not current. The average purchase order changes between five to seven times over the supply journey. Without full digitization of purchase orders, enterprise resource planning and other systems will not have accurate information as new changes occur. 

  5. Higher costs, lower sales. Stale information limits an operator’s ability to take action and course-correct as challenges arise, resulting in poor customer experiences (CX) and lost or canceled sales. 

Related: 5 Reasons to Get Excited About Smart Manufacturing

The time for action is now. If you are a leader with first mile exposure, don’t be left behind. Encourage your teams to evaluate the opportunity, establish clear ROI calculations, and make the case to transform your business now. 

To truly change the way you operate in a post-pandemic world requires strategic planning, technology and a team that is motivated, aligned and empowered. By ensuring that your entire supply chain is digitized, your team will derive greater efficiency, increased job satisfaction, improved retention of people and knowledge, which will lead to happier partners and happier customers. 

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5 min read

This story originally appeared on CO— by the U.S. Chamber of Commerce

This story was originally published on CO— by U.S. Chamber of Commerce and was written by Jessica Elliott. 

Recruiting new employees isn’t only about locating job candidates. It’s about finding the right ones. But waiting around for your Facebook post to gain traction or hoping you’ll get responses to your career page isn’t as productive as a layered approach.

Related: This 25-Year-Old Has 5 Restaurants, $6 Million in Revenue and a Simple Slogan: ‘Don’t Be a Dick’

The companies below use creative recruiting tactics to attract qualified candidates. Check out their techniques and see if one of these ideas fits into your strategy.

Automattic showcases employees on YouTube

Automattic relies on a remote workforce, so job candidates can’t stop by an office to check it out. Instead, Automattic created a YouTube channel dedicated to sharing employee stories from across the world. Most videos are under two minutes, and workers talk about their positions, job skills, and the hiring process.

The NBA recruits people using TikTok

From behind-the-scenes videos to tips from NBA recruiters, Tish Carmona, a strategic communications employee at the NBA, delivers valuable videos for people who want to break into the industry. Carmona adds visual elements, such as caption overlays highlighting job opportunities.

Read: 4 Franchise Owners Share the Best Interview Questions To Ask When Hiring

AI-driven chatbots fuel manufacturing hires

Finding talent and qualifying applicants is time-consuming, especially when you have multiple jobs to fill. Fortunately, AI-based chatbots can handle some tasks for you. A Fortune 100 manufacturing company found and qualified 325 job candidates in only two weeks using conversational AI.

Related: The 5 personal characteristics that companies look for when hiring

The Wendy chatbot engages with active and passive job seekers using in-depth chats and outreach efforts. It automates processes so your team can focus on the next steps.

The Client Relationship Consultancy uses a bold design

The Client Relationship Consultancy developed a unique themed and assorted swag to distribute at a developer conference. The tagline “This is not for you” was intriguing and went against the conventional “we are hiring” method.

YokelLocal captures attention with its “about us” page

A brand’s “about us” page is often a series of photos and job titles. YokelLocal takes a different approach with clickable images. Once a visitor taps the picture, a short bio pops up and links to the employees’ social media pages. This tactic encourages job searchers to learn more about a company’s leaders.

Mailchimp gets inspiration from the movies

Asking social media users to stop by for a meet and greet isn’t always successful. But Mailchimp designed an ad referencing Napoleon Dynamite. It gave essential details like the time and location but used a fun visual to stand out from the sea of advertisements online.

Chenega Corporation leverages technology to locate candidates

Companies are increasingly targeting passive job seekers; however, manually searching social profiles is tedious and not always fruitful. Chenega Corporation turned to Hiretual, an AI-based candidate sourcing tool for recruiters.

Hiretual looks for potential applicants on the open web as well as your customer relationship management (CRM) platform and your applicant tracking system (ATS). Tech tools can help small businesses make smart hiring decisions quicker.

Hewlett Packard (HP) stands out on LinkedIn

Company culture is vital to job candidates. But, it’s often difficult to convey your culture virtually. HP uses two branded hashtags to share details about their culture on LinkedIn. Current and previous employees add the hashtag to their posts, bringing a personal touch that doesn’t feel forced.

Read: Hiring for Flexibility: How to Hire People Who Can Pivot

Salesforce rewards employees for referrals

According to Fortune, 52% of Salesforce’s “new hires come from referrals by current employees.” Creating an employee referral program encourages staff to suggest friends or family members who could be a great fit. Add a bonus or turn it into a competition for even better results.

AbbVie provides extra employee resources

Many potential applicants face barriers to holding a job, such as securing childcare or meeting the needs of remote learning. AbbVie partnered with the nonprofit organization E4E Relief to offer grants to workers. In doing so, they prove their dedication to supporting employee wellbeing.

Related: 3 Reasons Your Small Business Needs Flexible Talent

Find creative recruiting methods for your business

Traditional methods may not attract the number or quality of applicants you need. Instead, take a unique approach to recruiting that fits your brand and extends your reach. Market your business across multiple channels and use technology to save time.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.

There has been tremendous growth in the amount of investment capital directed towards climate change, environmental issues and sustainable investing. Annual cash flow into sustainable funds more than doubled from 2019 to 2020 and has increased tenfold since 2018. What has caused this rapid growth, and what can be expected for the future growth of sustainable investing?

A brief look back

It’s no secret that sustainable investing has continually garnered more attention over time. Since 1995, total assets held in sustainable investments have increased 25-fold. This growth has been incredibly consistent over time, as 31 of the last 32 quarters have resulted in positive quarterly cash inflows into sustainable funds. Since the third quarter of 2015, more cash has flowed into, rather than out, of sustainable investment opportunities. 

A 2020 Trends Report by the United States Forum for Sustainable and Responsible Investment noted total sustainable investment assets under management reached $17.1 trillion — a 42% increase since 2018. Alternative investment vehicles for sustainable investing have grown across the board, as the number of property funds, REITS, hedge fund assets and total investment vehicles have all increased over the past five years. Today, it’s estimated that 33% of all U.S assets under professional management are tied to sustainable investing or related to ESG practices.

Let’s investigate a few of the reasons why ESG investments have been so popular.

Investment success

One of the main catalysts for growth in sustainable investing is that investments in ESG have outperformed their counterparts. Stock performance of ESG companies have lower volatility than their peers by 28.67% while simultaneously having a positive effect on equity return by 6.12%. This was true across all 12 industries analyzed including materials, energy, food and beverage and automobiles.

Illiquid real assets — including farmland — have generated higher returns than traditional investments with significantly lower volatility as well. Over the past 25 years, farmland investments have had a higher risk-adjusted return than bonds. Real assets have also proven themselves a strong hedge against inflation. An increase in crop prices typically drives inflationary economic tendencies due to an increase in an average household’s increase in spend on food. Because of this, farmland investments have historically returned more than double the CPI average. Farmland investments are more positively correlated to inflation than government bonds, gold or stocks.

Investor demand

There’s been an increasing demand from both retail and institutional investors trying to get involved with ESG assets. 80% of asset owners are increasingly embracing sustainable investing, with an additional 15% actively considering investing in the industry. Sustainable investing might’ve once been dominated by millennials, but new research shows there’s a smaller statistical difference in ESG investing preference across age groups. In a poll by Morningstar, 72% of all adults living in the United States expressed at least moderate interest in sustainable investing. 21% of those surveyed expressed high interest in ESG investing, while only 11% of adults would rather focus strictly on higher returns.

Retail investor’s attitude towards sustainable investment has been growing. 74% of financial advisors believed their clients were committed to social and environmental causes in their portfolio choices. This same survey performed two years earlier resulted in only 30% of financial advisors stating the same notion. Institutional investors are equally — if not more — interested in getting involved in sustainable investment opportunities. Over $3.4 billion of institutional equity was invested in sustainable open-end funds or ETFs during the fourth quarter of 2020 alone.

Related: The Strong Case for Wine as an Alternative Investment

Public policy and legislation

Legislation will only encourage further development in sustainable investing. Senate Democrats introduced an amendment to the Employee Retirement Income Security Act to allow fiduciaries to consider ESG factors when recommending investment strategies. House Democrats introduced the Sustainable Investment Policies Act to require large asset investment advisors to describe the ESG factors considered when making investment decisions. The Retirees Sustainable Investment Opportunities Act empowers ERISA-regulated plans to explain how the plan’s investment will address sustainable investing considerations, including climate change impacts.

This trend is also recognizable globally as well. Six countries (Denmark, France, Hungary, New Zealand, Sweden and the United Kingdom) have enshrined into law carbon neutral targets, with an additional 24 countries — including the United States — setting carbon neutral targets as official policy. In total, 132 countries around the world have enacted some policy to be carbon neutral by 2050. More legislation and environmental consciousness will only further heighten the opportunities and demand for sustainable investment opportunities.

Related: 5 Reasons Why Real Estate Is a Great Investment

A look forward

ESG and sustainable investing are expected to continue exceptional growth into the future. By 2025, approximately 33% of all global assets under management (not just domestic) are forecast to have ESG mandates. The industry is expected to increase 433% between 2018 and 2036, resulting in total global assets of $160 trillion. As a result of the Paris Agreement adopted in 2015, the International Finance Corporation anticipates nearly $23 trillion in investment opportunities in emerging markets between now and 2030.

This growth is due in large part to institutional investors. Amundi, the largest European asset manager, announced it would integrate ESG into 100% of its investments by the end of 2021. Blackrock, the world’s largest asset manager, has committed to increase its sustainable assets from $90 billion in 2019 to $1 trillion by the end of 2029. 83% of European institutional investors said sustainable investing has become more important for them.

It’s this type of disposition that will continue to fuel sustainable investing into the future.

Related: Why Employees Are an Entrepreneur’s Best Investment

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In a video that has since gone viral, TikTok user @officially_outfits shared a shocking secret hidden on the tag of Zara items.

2 min read

Fast fashion can be the catalyst for many dressing room meltdowns due to inconsistent sizing and ill-fitting garments.

Spanish retailer Zara falls in this category, with shoppers unclear about whether or not to size up or down when it comes to purchasing clothing items.

Until now.

In a video that has since gone viral, TikTok user @officially_outfits shared a shocking secret hidden on the tag of Zara items.

“Unsure what size to get at Zara?” The text on the video begins.


Zara sizing guide.. ##zara ##fyp ##zarahaul ##fashion

♬ original sound – officiallyoutfits

The video then cuts to an image of a Zara price tag where the creator calls attention to the hole punched out on the top of the tag.

Related: Why the Solution to Fast Fashion Might Be Luxury Goods

The video shares that if there is a circular punch out by the hang tag, it means that the item runs true to size.

If the punch out is triangular shaped, it means that the item runs small and to size up.

The video has been viewed over 600 thousand times and received over 27 thousand likes, though the creator has turned off commenting.

The video (which was originally posted earlier in the summer) was also cross-posted to Instagram where the TikTok creator gave more context and detail in the caption.

“Each different shape stands for which collection the piece is from whether that be TRF or the main collection,” the creator explained. “Each collection fits differently which is where this theory comes from.”

“The best hack!” One user commented.

Another user clarified what she had learned the symbols meant.

“Several Zara employees have commented on other posts of this reel, and said the symbols are for which section of Zara the item belongs to,” she wrote, “to make it easier for staff to sort items in the stock room.”

Zara itself is not publicly traded, but is part of parent company Inditex, which trades on stock exchanges in Barcelona, Madrid, Bilbao and Valencia.

Related: What Small Businesses Need to Do to Win in Online Retail

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Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

The start to any great product starts with a great idea. Most ideas are born as solutions to challenges that we face in our day-to-day lives, be it personal or professional. And while these ideas are sparked with the greatest of intentions, oftentimes along the journey of development, people forget who they are solving problems for.

We often see products fall flat because they are either catering to a small group of users or, on the flip side, people get sucked into the idea of making a product for everyone. The problem with building something for everyone is that it’s not specific to anyone.

That’s why the two most essential steps of the product-development process must start with empathy mapping and user personas. Many people breeze through these steps, and that couldn’t be a bigger mistake. 

Dedicating time to completing accurate user empathy maps and user personas will ensure that your final product will actually get used and is helpful in solving real world problems. 

While many folks are familiar with user or buyer personas, empathy maps are something we find most of our clients have not heard of before, but they are actually a very important part of creating accurate and effective user personas. 

What is empathy mapping? 

An empathy map articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your product. A shared understanding of this will also aid in decision-making, team-wide throughout the development process.

Empathy mapping helps developers:

  • Remove bias from designs
  • Discover weaknesses in user research
  • Uncover user needs that the user themselves may not even be aware of
  • Understand what drives users’ behaviors
  • Be guided towards meaningful innovation

Why an empathy map?

No matter how innovative or delightful a product is, it’s useless if it doesn’t resonate with users. Unless the entire team understands how and why users will need the product you’re setting out to make, design decisions will be harder to make. The empathy map allows the team to step into the shoes of the target user rather than making assumptions.

One of the first things we do as part of our product design process at Yeti is ask clients to work with us to create an empathy map. This allows us to align on the problem we are solving and how it will impact the end user. Typically, this exercise will surface important insights that will lead into how the product is positioned, not just for design, but the eventual marketing of the product as well.

Related: What Is Empathy, and Why Is It So Important for Great Leaders?

How do you create an empathy map? 

To start an empathy-mapping exercise, you’ll want your entire team to get together for a whiteboarding activity (virtual teams can do so by using virtual whiteboards). Before getting into empathy maps, you should have done some initial research into your target audience and have notes and ideally interviews from these folks. Make sure everyone has reviewed these. Having a baseline understanding of the target user is important before you begin.

Review your user personas and instruct your team to put themselves into the shoes of that user. Then start filling out sticky notes with answers to the below questions:

  1. What does your user see?
    • What’s the user’s daily experience like? 
    • What are their media influences? What’s their environment look like? 
    • What do they know of your competitors?
  2. What does your user do and say?
    • How do they conduct themselves? What are their tendencies and behaviors?
    • What’s your user’s attitude and how do they communicate?
    • Do their actions and communications change depending on who they’re with?
  3. What does your user hear?
    • What do personal connections share with them?
    • What is said by media influencers?
  4. What is your user thinking and feeling?
    • What makes them feel good and bad?
    • What worries them?
    • What does success and failure look like to them?
    • What obstacles stand in their way of achieving success?

Related: Why Empathy Is One of the Most Overlooked Skills in Business

Once all of these questions have been answered, the team should then collaboratively cluster similar notes in each quadrant and name said clusters with themes that represent each group. It’s important to remember that the goal of this activity is so that the entire team will have a collective, shared understanding of the user. 

Once everyone is in agreement with the empathy map, someone should construct notes that clearly define and represent the findings so they can be shared with the entire team.  Combine what you gathered in initial user research and interviews with your empathy maps to create more vibrant user personas. 

Truly understanding your end user is not a quick and easy process and shouldn’t be a step that you breeze through. If you want your product to be used and successful, thoroughly understanding who you’re creating a product for is essential. 

Empathy mapping is a great exercise to get this product started but you should continually be building deeper understanding with your users. We’ve been compiling a lot of great exercises that can help you on your way to making a successful product in our free master class.

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We have all been part of WhatsApp groups where we don’t want to be. To save yourself the pain of ‘leaving the group’, see how to avoid being added without your permission.

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

One of the functions that make WhatsApp one of the most downloaded apps in the world is to create thematic chat groups to keep in touch with family, friends, co-workers and of course, clients, suppliers and partners. However, we have all appeared as members of a group at some time without knowing how we got there. Well that’s over, because now you can prevent them from adding you to WhatsApp groups without your permission and here we tell you how to activate this protection.

WhatsApp’s function to prevent anyone from including you in a group is not exactly new, but it seems that many have forgotten that it exists.

This is a configuration that allows the user to choose who can add them to a group chat and who cannot, as well as requesting the user’s authorization when someone wants to add them to a group.

How to avoid being added to WhatsApp groups without my permission?

The feature is now available for iOS and Android mobile phones and you can activate it by following these steps:

  1. Open WhatsApp.
  2. Click on the three dots in the upper right corner of the screen.
  3. Go to ‘Settings’ or ‘Settings’ and then click on ‘Account’.
  4. Select the ‘Privacy’ option and then click on the ‘Groups’ section.
  5. You will see the legend ‘Who can add me to the groups’ and three options:
  • All. This is most likely the default option and allows anyone with your phone number to add you to a group without your permission.
  • My contacts. Only people on your contact list can add you to groups.
  • My contacts, except. This option allows you to choose who of your contacts CANNOT add you to groups. You can ban several contacts at the same time and even all of them, so that no one can join a new group even if it is on your WhatsApp agenda.

Clever! You can now regain control of your WhatsApp (and perhaps your life), choosing whether or not you want to join another group from work, local sales, or family channels of ‘good morning’ and ‘good night’.

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6 min read

Opinions expressed by Entrepreneur contributors are their own.

Combat sports have always been popular. The adrenaline rush of the cheering crowd coupled with two champions fighting for the title will capture the attention of anyone watching. Plus, all of these champions have a great story to tell. But even if you came to see the fighters and their sportsmanship, marketing plays a key role in why you came to see them in the first place.

UFC and boxing might seem the same; however, differences in how they promote fights vastly differ. For example, UFC is an entity that does everything from regulating the sport to promoting the athletes. Boxing, on the other hand, has its fighters sign with a promotion. The price for promoting them is going to be a deal between the boxer’s team and the promoting team.

Related: 4 Lessons UFC Champion Israel Adesanya Taught Me About Success

This is just the tip of the iceberg: There are still a lot of ways these two differ in terms of their business model and marketing strategy. Let’s take a look at each of them before we examine the pros and cons.

UFC’s marketing and business strategy

From a business perspective, UFC is one big brand, following the business model of pro wrestling. Instead of focusing on the events themselves, UFC tends to promote the fighters by building up their personas and their stories. It’s an effective tool that can draw more people in.

As mentioned before, UFC is one big entity. And as an entity, it has control over everything: promotions, regulations, contracts, broadcasts and even the sanctioning body. Since UFC has control over everything, it has a fixed price for every fighter. Even the bonuses fighters receive are fixed.

Moreover, UFC is in charge of whom fights whom. Fighters don’t have the option to cherry-pick their opponents like they do in boxing. They won’t have to do much either, except follow through with the marketing strategy. Besides that, UFC focuses on promoting the story of their fighters. That’s why fighters are more engaged with their fans.

Although it sounds like a good deal to have everything almost sorted out, it has its disadvantages. One example is that to fight in the UFC, you have to pitch yourself to them to hire you. And because the fighter is the one approaching UFC, his pay can be smaller than a boxer’s. 

Looking at the operating side, UFC as a whole earns more since everything is produced in-house. However, the same can’t be said of their fighters.

Related: 6 Things You Didn’t Know About UFC Gym Franchises

Next, let’s take a look at how boxing handles its marketing.

Boxing’s marketing and business strategy

Boxing has been a favorite sport for decades. Even if MMA has been making waves, boxing is still popular. The sport has a clearer set of rules and has produced legends because it’s been around so long.

Boxing promotion is very different than UFC’s. Compared to UFC, boxing is made up of different entities. Moreover, boxing also has different promoters and sanctioning bodies. Instead of finding promoters, promoters are often the ones looking for boxers. They will be the ones to scout and convince boxers to sign with them. Once they have signed, the promoter will be in charge of setting up fights for the boxer.

The promoter and the manager will have a say as to whether you can fight or not. Since the boxers are the product, they tend to protect the boxer’s legacy. That’s why big fights rarely happen. Each side is working hard to promote its title.

In terms of viewership, boxing is more accessible. Although it’s more old school compared to UFC, boxing relies more on MGM viewings, and promos are usually done mostly in print. Whether it’s a digital or physical copy, you can see boxing in almost any newspaper and sports magazine. It’s also promoted on radio and talk shows. Fights usually take place on Showtime PPV, where different companies can advertise in between the fights.

Related: 7 Lessons From the Boxing Ring

Key takeaways

Both combat sports have different marketing strategies. UFC’s fights are now broadcasted on ESPN+ thanks to their recent deal. Each pay-per-view will cost $70, on top of the monthly and yearly subscriptions from ESPN+. On the other hand, boxing broadcasts its fights both on Showtime PPV and ESPN+ by pay-per-view and often has full seats in the MGM Grand.

Moreover, UFC tends to focus on digital media while boxing prefers the traditional route of print and live to view.

In addition, UFC handles everything, from promotions to their fighters and even to setting the regulations. On the other hand, boxing has many entities involved in every aspect.

How can UFC improve its strategy?

Although the UFC has done well with promoting its fighters, there are still some areas UFC needs to work on.

UFC could offer higher pay for fighters. People nowadays are very conscious of what they buy. If a product they like wasn’t sourced ethically, then they’ll drop it even if they like it. The same goes for UFC. The impending lawsuit isn’t good for the brand they’re trying to create. Fighters should be paid fairly for their hard work. They should also be allowed more sponsorships and deals. Restricting these can end up costing them fewer opportunities from ad revenues.

UFC could also better utilize digital marketing. Both UFC and boxing are combat sports, but they have different audiences. Boxing is concentrated on folks who are more traditional; that’s why they focus their promoting strategies using traditional marketing. On the other hand, UFC garners more viewership from younger adults. 

Although UFC uses social media to promote its fighters and events, UFC could utilize it more by optimizing different digital-marketing tools.

UFC’s marketing strategy is already solid, but it needs a few tweaks if it wants to be as stable as boxing. Utilizing every aspect of digital marketing will help UFC leverage the sport.

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