Posts Tagged "Create Project report with Projectzo"


6 min read

Opinions expressed by Entrepreneur contributors are their own.


How can one person be consistently profitable at CFD trading while another person can’t? We are all human, so it comes down to overcoming these very human mistakes.

I really believe it’s better to learn from other people’s mistakes as much as possible. — Warren Buffett

You don’t have to be the next Buffett or George Soros to win at trading CFDs. Profitable trading strategies are not rocket science. Like a lot of pursuits, the difference between making money with CFDs or not normally comes down to attitude and process.

This list is not exhaustive but if you can overcome these seven mistakes, it puts you on a better footing than nine out of 10 new CFD traders.

1. Not having a plan

Trading can be really thrilling, especially when you first start. The ease at which your account balance can grow and fall at the click of a button is fascinating. But this should be a phase you go through before taking trading more seriously. Some time and energy must be invested into trading education, which includes everything from technical analysis to order types to trading psychology. This education gives you the basis for forming a trade plan.

The trading plan needn’t be complicated, but it should cover at a minimum the following items:

  • Which markets you will trade
  • What time of day to trade
  • How long you will hold the trades
  • How much to risk per trade
  • A list of your best trading setups

Related: Trending Tech Stocks to Buy This Week? 4 To Know.

2. Not following the plan

The old saying goes “plan the trade and trade the plan.” It’s no good having a trading plan if you ignore it. Trading CFDs, Forex, cryptocurrencies or any other market in the same way consistently helps show whether you have a recipe for long-term success. If you do something different on every trade, you will logically get different results each time and have no way to gauge if the process you have will bring long-term success.

The best way to make sure you follow the plan is to have it laid out in front of you when you trade. Print out your plan and have it on your desk or if doing your bit for the rainforest, check an excel sheet with your basic trading plan and rules before every trade.

3. Overtrading

Overtrading means trading too much. Exactly how many trades is too much comes back to your trading style and your plan. The important takeaway is this: You should only trade when the opportunity exists and when your money management allows you to take the opportunity.

For example: Let’s say you are trading a breakout strategy on stock indices like the S&P 500. Your plan involves buying index CFDs when they break above a 20-day high. But indices are rangebound and there are minimal opportunities, so you see a forex pair jump 50 pips and you jump in on a momentum trade. This is overtrading, especially when it’s done many times over.

Overtrading normally comes out of boredom. To resolve this, you need to make sure you are not seeking your trills in trading.

4. Not using a stop loss

To maximize your upside in trading, you must also minimize your downside. It’s not that you must use a stop order, but you must know when to cut your losses. Not having a plan of where to exit the trade at a loss means you must think that winning the trade is guaranteed.

This mindset must change because winning any one trade is never guaranteed. Anything can happen to blow your position off-course. Having a stop loss is about expecting the unexpected and protecting your account.

5. Overleveraging

Overleveraging is not unique to CFDs or individual traders. Huge hedge funds like Long Term Capital Management, and more recently Archegos Capital, blew up because of margin calls on trades with excessive leverage. However, the misuse of leveraged CFDs is commonplace.

Too many traders think about the leverage ratio offered by the CFD broker, but this misses the point. What matters is making sure that you use the correct position sizing. If you set the size of your trade and your stop loss so that you are risking 2% or less of your account per trade, it won’t matter if your broker offers 30:1 or 200:1 because you will not be overleveraged.

Related: 2021: Make it Your (Mid) Year of Financial Freedom

6. Revenge trading

Revenge trading happens after a losing streak. Again, we are only human, and we all feel the same kinds of human emotion. After a series of losing trades, we try to “take revenge” on the market for giving us the losing trades. This is done by placing a big trade to try and win back what was stolen from us. Of course, the market is not a conscious being and is not doing anything “to us.” Because this kind of trade is basically a gamble and normally poorly thought out, it often fails and exacerbates the losing streak.

The two most effective ways to avoid revenge trading are to take a break from trading after a set amount of losing trades before the temptation sets it — or to automatically lower your stake size in your trades after a set number of losses.

7. Complacency

This is the opposite issue to revenge trading because it happens after a winning streak. There is nothing quite like the feeling of “I am a genius” after a series of winning trades. As human beings, our brain looks at the fact we have won all these trades and concludes we cannot lose. It’s at this moment that complacency leads us to place unplanned trades or increase our position size to something we really aren’t ready for. The complacency leads us to break our trading rules.

The same techniques to avoid revenge trading can be applied to overcoming complacency. Take a break after a winning streak in the markets. Play golf, do some triathlon training or whatever it might be. Examine what you may or may not have done differently in the trades that won versus those that didn’t win. 

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It’s also nice that you can take advantage of their liquidity and buy and sell shares of REITs on a stock exchange instead of buying and selling property directly. If you are interested in these types of investments, check out our list of 3 REITs to buy and hold for the long term below.


4 min read


This story originally appeared on MarketBeat

Buy and hold investing certainly has its advantages, but you need to make sure you are choosing only the best stocks for your portfolio to ride out any volatility. If you select too many high-risk companies for your portfolio, you might find that it is difficult to sit tight over the years during declines. On the other hand, choosing stable securities such as REITs is a nice way to generate competitive total returns over the long term without having to worry as much about big drawdowns in your accounts.

Real estate investment trusts, or REITs, are attractive to buy and hold investors for several reasons. They typically compensate investors with high dividend yields that are secured thanks to stable rents from long-term leases. REITs also provide an easy way to diversify your portfolio since they offer exposure to real estate. It’s also nice that you can take advantage of their liquidity and buy and sell shares of REITs on a stock exchange instead of buying and selling property directly. If you are interested in these types of investments, check out our list of 3 REITs to buy and hold for the long term below.

Federal Realty Investment Trust (NYSE:FRT)

This is a high-quality REIT that specializes in the ownership, management, development, and redevelopment of shopping centers, street retail properties, and mixed-use developments. With properties that are concentrated in some of the biggest metropolitan markets in the country including Los Angeles, Washington D.C., New York, and Silicon Valley, Federal Realty Investment Trust is a great option for the long term because it is focused on only owning properties in highly desirable areas with strong growth. That means the company has tons of properties in affluent areas that retailers want to lease, which is a strong selling point.

While you might be thinking that retail is going to have big problems over the next few years due to the rise of e-commerce, Federal Realty Investment Trust has a lot of tenants like grocery stores, restaurants, fitness centers, and other service-based businesses to attract people to their properties. It’s also worth mentioning that the increasingly competitive retail industry is forcing retailers to only go with the best properties, which is another great reason to consider adding this REIT. Federal Realty Investment Trust currently offers investors a 3.8% dividend yield and is a fine choice for buy and hold investors.

Innovative Industrial Properties (NYSE:IIPR)

If you are a big believer in the burgeoning U.S. cannabis industry for the long-term, Innovative Industrial Properties is a nice choice. It’s the only NYSE-listed REIT that specializes in medical-use cannabis growers. Medical cannabis is already a multi-billion-dollar industry that is expected to grow to roughly $34 billion by the year 2025. When you consider how much space these growers need to harvest their product, owning shares of a company with a portfolio of 66 properties and 5.4 million square feet specifically intended for that makes a lot of sense.

Investors should also consider the fact that more states are expected to legalize cannabis use in the coming years, which would be another positive for Innovative Industrial Properties. New tenants and more properties will allow the company to continue to increase the dividend, which has grown by over 60% in the past 3 years. This REIT currently offers investors a 3.16% dividend yield and is a smart way to play the cannabis industry for the long term.

STAG Industrial, Inc. (NYSE:STAG)

Finally, we have STAG Industrial, a REIT that is a great way to play the trend in e-commerce growth. STAG invest in warehouses across the country and about 40% of its portfolio is leased to e-commerce tenants. We know how important large warehouses are for e-commerce companies as they fulfill millions of orders every day, and STAG Industrial’s properties offer approximately 92.3 million rentable square feet. The company’s biggest tenant is Amazon (NASDAQ:AMZN), which tells investors a lot about the quality of this company’s portfolio.

It’s also worth mentioning that STAG Industrial is one of the only REITs that offer monthly dividends, which is great for buy and hold investors that want constant payouts. What’s also impressive about this REIT is that it has grown its dividend every year since going public back in 2011, a testament to its financial strength. STAG Industrial currently offers a 4.11% dividend yield and is a great addition to any long-term portfolio.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


CEOs are not told the truth about the most vital corporate issues. The reason is simple: No employee wants to be the messenger who’s shot. Unfortunately, there is a high price to keeping the truth from the CEO — errors spread like a virus in the corporate body. One of the most malignant viruses is the high-placed, incompetent executive who leads a charmed life.

Don’t cross an incompetent employee

A former client recently said to me, “beware of crossing an incompetent employee; every such person has survived because he fulfills a purpose for someone else.” This comment caused me to reflect on the underlying reasons for a CEO to protect an employee who’s widely known to be incompetent at best and harmful at worst.  

One reason is obvious — a dirty secret. For example, the incompetent employee might have knowledge of financial misdeeds. Explicitly or implicitly, there might be a payoff for silence. If the person is capable of holding that leverage over their CEO, what could they do to you?

Related: 4 Ways Effective Leaders Deal With Incompetent People

The incompetent employee might be the CEO’s “security blanket”

A few years ago, I was advising a distressed company. One member of the executive team was clearly not equipped for his position. I asked his colleague on the executive team if he had addressed the problem with the CEO. The colleague became agitated and responded that he had raised the issue but the CEO had responded with such hostility that he feared returning to the subject.

Confident of my relationship with the CEO, I decided to take the bull by the horns. I was polite but firm and, I thought, persuasive. The CEO listened intently and assured me he would consider taking action. As I was leaving his office, the executive in question entered and asked if he could bring the CEO lunch. When I saw the CEO’s face, I knew my mission had failed. He was suddenly more relaxed and comfortable. The CEO did not need his employee to bring him lunch, but he needed him for comfort and security. The executive had been with him for years,  was dedicated to him, was totally reliant on him, and the executive was safety.

Later I extrapolated from this incident, and others I have observed, another reason why many incompetent executives are protected by CEOs. These executives have no power base in the company — no one respects them. An executive who is totally beholden to their patron will always do their bidding, thereby providing a reliable source of support and predictability for their boss. 

Related: 3 Signs That Managers, Not Employees, Are the Problem With Performance Management

The benefit to the CEO is a cancer to the organization

The benefit the executive provides, however, is a cancer to the organization: The incompetent officer serves the CEO, not the company. The CEO will give the employee latitude and perks denied to others. This disparate treatment and these inconsistent standards undermine trust among other employees — trust that’s vital if they’re expected to perform to their highest potential.

According to a Harvard Business Review article by Ron Ashkenas, subordinates respond with fear and sycophancy “if the boss is insecure or capricious.” To keep the executive happy, the CEO might even allow them to meddle in areas that are outside their nominal skill sets. Out of self-preservation, other employees fear challenging the executive or confronting the CEO, so the virus spreads throughout the organization. 

CEOs tend to blame external factors for their failures, such as a confluence of bad luck (the “perfect storm”), unreasonable lenders, the economy and so on (I have heard them all). But CEOs should recognize that often the fault lies not in the stars but in themselves. This is a hard message for them to accept, but the success of a company depends on the CEO’s willingness to act responsibly.

A CEO can overcome the problem

It is difficult for human beings to recognize their faults and weaknesses. Identifying the “security blanket” issue and taking the necessary steps is a challenge for a CEO. But there are clear indicators of problems if the CEO is not willingly blind: The “security blanket” employee will lack the respect of their peers and those with whom they interact. 

Let’s go deeper. What about a CEO who lacks even this self-awareness and ignores the signs?  Although personal growth would be ideal, it is not a programmatic solution. I suggest that the solution might be found by addressing the root of the problem — the isolation and insecurity of the CEO. The underlying problem can be overcome by having a trusted sounding board. 

Related: What Kind of Leader Are You Based on Your Emotional Intelligence?

An active, independent board would be best, but a confident advisor could fill the role. As Bill George explains in his article “Why Leaders Lose Their Way,” “Reliable mentors are entirely honest and straight with us, defining reality and developing action plans.” Neither the board nor the advisor should be employees or “yes men.”  They need to tell the CEO what they will not tolerate their employees to say, and what they hide from themselves. 

At the end of the day, however, no method will succeed unless the CEO is committed to the ultimate good of the company and possesses at least a modicum of self-awareness. The CEO must listen to their sounding board, examine their motivations and fears frankly, and then take the steps necessary to combat the virus lurking in their moldy security blanket.

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We began to develop a theory during the Q4 earnings cycle that is beginning to play out. In our view, the sporting goods stocks that have been rising the wave of social distancing are set up for the second wave of game-changing growth this year.


4 min read


This story originally appeared on MarketBeat

Another Great Season Is In Store For Sporting Goods 

We began to develop a theory during the Q4 earnings cycle that is beginning to play out. In our view, the sporting goods stocks that have been rising the wave of social distancing are set up for the second wave of game-changing growth this year. Socially distanced and non-organized, outdoor activities are still going to be a high priority this year and there is the reopening of organized sports to consider as well. Think of all those local leagues that haven’t been in session and all the gear that hasn’t been sold because of it. Those leagues are getting ready to reopen and that is going to drive a wave of demand that has been pent up for over a year. And we are not the only ones who think so. 

Bank of America issued a mid-cycle update on the sporting goods industry and its data suggests not only strength but upward momentum in sales. According to them, revenue is on track to grow roughly 40% from last year, 14.5% versus the two-year comp, which is against a relatively easy comp. The fiscal Q1 period saw huge declines across the industry that were later recouped and more. eCommerce continues to be a major driver of revenue with double-digit gains expected at most retailers. 

“Our channel checks indicate momentum is being led by team sports equipment including baseball, and football/soccer (due to deferred fall seasons) as well as continued Solitary Leisure momentum with spending across Golf, Campgrounds, and Bikes all still elevated according to BAC card data,” the bank says.

DICK’s Sporting Goods An Obvious Winner 

Dick’s Sporting Goods (NYSE: DKS) and its competitor Hibbet Sports (NASDAQ: HIBB) are the obvious winners. Both companies have tremendous brand recognition within their operating areas and health eCommerce presence as well. While both offer a great value relative to the broad market the biggest difference between the two is the dividend. Trading at only 16X this year’s earnings the 1.75% yield is attractive and growing. Dick’s Sporting Goods has been increasing the distribution for 7 years and on track for an 8th consecutive increase later in the fiscal year. 

The caveat with Dick’s Sporting Goods and Hibbett Sports both is the short interest. The short interest in both stocks is high and running in the 18% range. This has the stock set up for a big fall if the earnings results fail to impress the market but there is a silver lining. There is a possibility heavy short-selling will drive prices lower and open up a buying opportunity either before the report is released or shortly afterward. In either case, we would become buyers of this stock. If not, then the current holders may be in for a vigorous short-squeeze and liquidity event. 

Sporting Goods Stocks Are In Season Again 

Johnson Outdoors Is A Less-Obvious Choice 

A less-obvious choice is a company like Johnson Outdoors (NASDAQ: JOUT), a company that makes so much of the camping, fishing, and boating equipment being sold by the sporting goods retailers. Not to mention the demand from the RV industry. Johnson Outdoors also pays a dividend albeit a smaller one, the stock also offers a value at 19X earnings, and it has a very low 1.0% short interest. The company is scheduled to report Q1 earnings later this week and will very likely exceed the analyst’s expectations. Not only are consumer trends still strong, but retailers like Dick’s and Hibbett are struggling to rebuild inventory. 

Shares of Johnson Outdoors are pulling back ahead of the earnings report and may move lower in its wake. The move, however, has yet to truly break trend or support so bears are urged to be cautious. For the bulls, if the price action confirms support and/or the trend line, we see this stock moving back up to retest the recently set all-time high and then proceed into the new all-time-high territory. Simply based on the earnings multiple, this stock could be trading another $22 or 15% higher by the time summer rolls around. 

Sporting Goods Stocks Are In Season Again 

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The thermo-regulating, antibacterial, and UV-proof activewear weighs just one pound.


3 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


With graphene making a name for itself as an increasingly popular material for, well, pretty much everything, it comes as no surprise that the graphene-infused Gamma Jacket has been such a massive success on Kickstarter. The first product to be released globally by Hong Kong-based Wear Graphene, which has been around since 2004, it has so far raked in $1.45 million as of this writing—290 times its $5,024 goal. 

Positioned as the “ultimate all-climate jacket,” the Gamma boasts a single layer of graphene, a nano-lattice material that is one atom thick and coveted for its stronger-than-diamond durability, with some experts claiming it can even stop a bullet when a second layer is added. On top of being the strongest, thinnest, and most flexible material in the world, graphene is also known for its thermo-regulating properties, meaning it can help keep you warm in the cold and cool during hotter months. It also distributes heat evenly around your body in direct response to the temperature. At least on paper, that makes Gamma sound like the perfect activewear in extreme weather, high and low alike.

In addition to the benefits of graphene, Gamma also includes built-in heaters you can power up using any USB power bank stored in the inner pocket (it has 10 pockets overall). Three adjustable heat settings ensure you never get too hot while trying to warm up. Expect anywhere between four and 40 hours of use on a single charge depending on your selected temperature and the battery capacity of your power source. Unlike most jackets, you don’t have to worry about piling on layers upon layers of sweatshirts and jackets to maintain a comfortable temperature; weighing a little over a pound, you can use it for walking, running, and other outdoor activities without restricting your ability to move your arms freely. Waterproof and snowproof, no longer will rainy days put a damper on your fitness plans.

Wear Graphene has made a strong case for its latest innovation. In an age where health care is at the forefront of our minds, the company sweetens the pot by incorporating protection against UV rays, insects, harmful bacteria, and even knives. You can reserve a jacket, or several, for yourself on Kickstarter starting at $295. That might sound like a lot, but it is a great value considering how much value has been squeezed into the Gamma. Compared to name brands in the space like North Face and Nike, it’s really no competition. Let’s just hope Wear Graphene delivers on its estimated July 2021 ship date. Given its long history creating graphene-based apparel, however, there is good reason to believe that it will.

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6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions and motivates the consumer to take action in the purchase process.

Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Generation Z. And it is these same people who today, despite the crisis we are experiencing, continue to want brands to create experiences in order to connect with them. Well, they consider that experience is a key factor that pushes them to make purchasing decisions.

But it is true that the reality is very different from what we imagined and the times we live in are difficult. If before we could apply experiential marketing in an event, now we have to awaken emotions and create sensory experiences through a virtual environment. Then, how do we do it?

Forms of communication in which experiential marketing is supported

Video: Flashmob of Mexican music in Madrid via Alejandro Fernández on YouTube

Experiential marketing (or experience marketing) has the purpose of connecting with the target audience through an experience of the senses, creating a positive experience for users. Its essence? Create livable and memorable experiences.

Many brands are aware that this type of emotional marketing is the trigger for users to convert and end up being loyal followers of their brand.

Also, in recent years, experiential marketing has relied on new forms of communication such as these to obtain good results:

  • Event marketing
  • Flash mobs
  • Marketing in shopping centers
  • Pop-up stores

All these are open models of innovation that allow us to generate experiences, where the scope will depend on the involvement of the client. Obviously, the Coronavirus is going to mean a before and after in the changes in user habits and therefore in the way of understanding experiential marketing.

Now brands will not be able to organize a flash mob or create an event (in that case, the capacity will be limited). And therefore they will have to find new ways to penetrate consumers through experiences.

Forecasts and trends about experiential marketing

Pop up store in Japan / Image: Depositphotos.com

Things are not going to be the same again. But what is sure not going to disappear is experience marketing because for millennials, experience is still key in the purchase process.

This means that it will be necessary to innovate in new forms and formats to create experiences. Along these lines, the use of more hybrid formats is foreseen: online meetings and actions in streaming or live. With all this, the user will not be able to live the experience directly, but it will be possible to create an illusion to live it.

On the other hand, many marketers are already testing new tools, seeing technology as a benefit to support them when creating experiences. So you are betting on more personalized and direct actions, thanks to technology.

Without going any further, Zoom is a tool that brands use, at the service of consumers, which is revolutionizing the way of communication with the customer. This is just one example, but there are many apps and online tools with which you can create immersive experiences.

Create an engaged community

The community generated around the Harley Davison brand is known worldwide / Image: Depositphotos.com

Finally, mention the idea of brand communities and shared experiences. If you manage to create a committed community, faithful to your brand, that defends it tooth and nail, you will be able to motivate your fans to share experiences on their social networks.

And how to create true fans of your brand? First we must audit what is said about our brand, who says it and where. Then find a common passion with your clients and try to focus the conversation on that passion that you share.

The next step will be to offer something unique and exclusive to your clients, clearly defining the benefits they will enjoy. And now comes the most important thing: keeping your fans engaged through a good experience. Here are some ideas to get it:

  • Create polls or games
  • Publicly show appreciation from your fans
  • Encourage and share the content that fans generate about your brand

Indeed, it will not be an easy challenge for brands. What before could be done in an open space with thousands of people, today is translated into smaller and more personalized actions. However, it is not impossible, you just have to create a strong community around your brand and adapt your experiential marketing strategy to the new changes in consumer habits, relying on technology, innovation and creativity.

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Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.

Before you create a YouTube channel and start producing videos for your business, take some time to really focus on what the objective of your company’s YouTube channel will be.

Why do you want to create video-based content in the first place? In other words, what do you want your company to get out of it? Possible answers might be:

  • Boost your company’s brand awareness and enhance its credibility.
  • Share details about your company and what it offers with a local, regional, national or international audience.
  • Introduce details about a new product or service.
  • Advertise an existing product or service.
  • Better educate customers about your company and its products.
  • Help existing customers better use your products by showcasing ways to use them that customers might not have thought of, and by sharing ways your customers can save time and money, and simplify their lives by using your product.
  • Generate new leads for your sales team.
  • Teach potential customers about the benefits of your product(s) or service(s) by offering video-based product demonstrations, comparisons and unboxing-type videos and explain how to best use them through demonstrations, thus helping to remove buyer objections.
  • Share customer endorsements or testimonials from existing customers with potential customers.
  • Expand and enhance your company’s product or customer support.
  • Answer common customer questions related to your products using a video format that will reduce the number of customer service-related calls or emails your company receives.
  • Compare your product/service with what the competition offers.
  • Provide support for real-world or online-based retail promotions or contests.
  • Broadcast and stream an event live over YouTube, or share recorded highlights of an event with customers/clients or others who couldn’t attend in person.
  • Use a live broadcast so viewers can experience an event in real-time (such as a press conference or product launch), without being there in person.
  • Increase direct sales for whatever your business sells. Someone could watch a video, click on an embedded link, and then place an order from your company’s website, or call a toll-free order line, for example.
  • Offer a “behind-the-scenes” look at your company, allowing you to tell your company’s story, “humanize” your company, share your company philosophy and discuss ways your company is superior to your competition.
  • Build customer loyalty and better define your brand by sharing information, then allowing people to share comments about your videos, as well as your products/ services, plus interact with each other through video-related comments and replies.

Once you know what the benefits of your YouTube channel and content will be for your company, focus carefully on the benefits your content will offer to your audience. To make your YouTube channel (and your individual videos) a success, you’ll need to create content that caters to your company’s own wants and needs, but that simultaneously appeals to your target audience in a way that will keep their attention.

Develop your core message

With a specific goal or set of goals in mind, the next step is to draft a core message that you want to consistently convey through your videos to your audience. This message should be consistent with the existing marketing and advertising messages you’ve already developed for other forms of media.

The message you develop should be carefully crafted for your audience and be short, memorable and easily understandable. Once you have brainstormed your core message and the goal(s) for your YouTube online presence, start thinking about all the ways you can present that message via your YouTube videos, again focusing on originality, memorability and consistency. Depending on the approach you take with your videos, you’ll want to keep them short (between one and six minutes in length) and stay on-point with your messaging. YouTube viewers have very short attention spans, so it’s important to capture someone’s attention quickly and expect to hold it only for a short period of time.

Determine how you want your audience to react as they watch your video(s) or after watching them. For example, do you want viewers to visit your company’s website and place an order, or do you want them to share your message with their own online friends? Perhaps you want your viewers to “like” the video by clicking on the thumbs-up icon or leave a public comment about the video. Think about how you’ll rally your viewers to do whatever it is you’d like them to do. This will be your call to action.

Always remember, however, that your videos should help convey your core message, be synergistic with your company’s other online activity, and be aimed at achieving your overall goals or objectives.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Have you ever considered running your own business, but doubts assail you and uncertainty stops you? It is not for less because only a small percentage of the new businesses that are created manage to survive: ” 82% of the new companies do not reach four years of life” . This is what the economists Oriol Amat and Pilar Lloret indicate in their book “Advancing, keys to survive and grow”.

Working for yourself has a special appeal because you can be your own boss. However, the path to becoming a successful entrepreneur can be tortuous since not all of us are trained to take charge of their own business, especially those who are used to working for others and who also do not have financial notions basic. Entrepreneurship is not easy, especially if what we want is for the business to last over time and generate wealth for us.

The global economic crisis of recent years has pushed many people to undertake en masse, but am I really ready to undertake?

Through practical advice, this article addresses the main guidelines for those who are considering leaving their stable job to take the “risk” of undertaking and reinventing themselves at work:

Do I have the soul of an entrepreneur?

There are people who are excellent workers in charge of other people but who are not capable of leading a team or organizing their own work. Entrepreneurship also entails a series of dangers far from the stability of being a salaried employee and having a permanent job.

Therefore, we should ask ourselves if we are really qualified to be entrepreneurs or if we prefer to continue working under the command of others.

Franck Scipion is an entrepreneur of French origin who in 2010 left his comfortable and well-paid job to create Lifestyle al Cuadrado from where he shares strategies, tactics and digital tools to help people who want to work online obtaining an income that allow them to make ends meet. His page receives more than 300,000 readers per month. Scipion is clear that “the crisis has forced a job change and people are waking up out of obligation because they are increasingly out of love with paid employment.”

Usually, the need is what makes people wake up and look for a way to generate income, but there are those who are not willing to change or leave their comfort zone and also have a particularly difficult time acquiring the necessary skills to become entrepreneurs.

For the latter, perhaps the venture does not suit their needs because, after all, to undertake you also have to take a series of risks that do not ensure stability. If we decide to undertake, it would be to improve the employment option we already have, not to force something with which we do not identify and can cause us many problems to come.

Materialize your ideas

When making the determination it is essential. Like words, ideas are blown away. If you really have clear objectives, the next most immediate step is execution .

“Ideas are useless, you have to materialize them, but with the right mindset,” that’s how clear it is David Vu, an American serial entrepreneur who has created multiple businesses both online and offline and who teaches at Udemy .

Nothing ventured nothing gained

As in life and in the game, in the company if we do not bet we will never get results or we will know what we are losing or winning. What is clear is that standing idly by is when we will not achieve anything. To undertake, you also have to take a series of risks and be aware that they will not always turn out well. That is why you also have to be prepared for a possible failure.

Failure management

How will I react to a possible failure is the first thing you have to ask yourself when undertaking. Managing failure in the best possible way requires patience, attitude, and personality.

If you think that failure will weaken you, it is better not to jump in and play it safe, do not give up your stability.

Not be afraid of being wrong

Sometimes doubts hold us back and limit us, so we miss out on many opportunities for fear of making mistakes. Making mistakes is not bad, it is learning. We learn from mistakes. A positive attitude and skills to know how to get up to a possible failure are essential in every entrepreneur. If things don’t go the way we expected, it’s not the end. With the right attitude and knowing how to deal with certain unfavorable situations, we can overcome adversity and learn from the mistakes we have made . Fernando Monzón is a Spanish publicist and founder of the 3Lemon marketing agency who always encourages people “to make mistakes, to dare, to try, and to do it many times, because each time they will make mistakes better.”

Surround yourself with good professionals

Another of the fundamental keys is to be advised by the best experts. Good entrepreneurs will always rub shoulders with people brighter than themselves to be soaked in their knowledge and advice.

Knowing how to detect the talent with which to relate is another of the skills that every entrepreneur should have or at least try to do so by dedicating the necessary time to form a team of good professionals in whom they can trust.

Get advice from the right people and better if they are people who have already succeeded doing something similar to what you want to do. This way you can take their experience into consideration. Learn to listen to different opinions to take them into account, but then be able to make your own decisions.

What business is the right one?

Sometimes we block ourselves thinking about different business options, we analyze different targets, we attend to multiple market studies … but we forget the most important thing: our true potential, thinking about what we are really good at, what we can contribute to society and what added value we have.

Therefore, is there a correct sector or business? “There is no universal answer because each person has their own answer” as Franck Scipion told me during an interview.

Another key is to detect new opportunities where others do not see them. Regardless of the business sector in question, this is a common standard.

Finally, it is useless to follow a mass business model for the mere fact that it is succeeding because surely we are already late. In these cases, good entrepreneurs are in the right position to “wait for the next wave” as they say in surfing slang.

Use financial logic

Do not incur expenses with money that you do not have. Logically, don’t spend what you can’t afford… As Robert Kiyosaki points out in his successful book Rich Dad, Poor Dad , financial illiteracy can ruin our business if we don’t know how to manage our money. It’s not about being a financial guru but about using basic mathematical logic.

Enjoy what you do

What’s the use of being a successful, high-profit trader if you don’t enjoy the process? It would be meaningless torture. Therefore, whatever you do, bet on what you bet, what you decide to do has to be something that you are passionate about (or at least you do not dislike too much).

In addition, doing what we really identify with and long for good results will come more easily.

For example, for Franck Scipion the key to his success lies in the fact that he is doing what he is really born with and is passionate about: “I had a good job as an employee, I was earning very well, I was in charge of a digital team, but I I felt empty, not recognized, I did not feel valued or fulfilled ”he affirms. His case is the example of thousands of people around the world who do not feel comfortable with the job they have had to do and who have not chosen. Scipion found in his passion to share with others and to lend help the essence of his business. Now think about what you could contribute.

Keep learning, don’t give up

When you already believe that you know everything and that you have reached your goal, there is always more and more to continue evolving. A relative ambition is not negative. The bad thing is to stagnate and stay halfway. Therefore, keep a pro-active attitude to always acquire new knowledge that can improve your business and also enrich you personally.

In addition, being an entrepreneur with charisma also requires a mastery of social relationships and courtesy that can always be trained.

Finally, do not forget that the beginnings are not easy and that the process of undertaking does not respond to any exact science, although taking into account these common requirements you can ensure greater viability beyond your own previously lived experiences.

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7 min read

Opinions expressed by Entrepreneur contributors are their own.


Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’s usability just as much as other SEO tactics, maybe even more.

SEO and user experience (UX) go hand-in-hand when it comes to creating a high-ranking website. High-ranking websites follow SEO best practices in combination with an intuitive UX design. Good UX design improves engagement, site traffic and, eventually, rankings.

There are already several aspects of UX design integrated with SEO best practices. These include having a site that loads fast and is mobile-friendly, easy to navigate and complete with engaging content.

Here’s why UX is vital for quality SEO in your websites.

Related: Be Sure to Balance SEO and User Experience in Your Web Page Design

Why UX and SEO are so important

UX optimization is a branch of design that focuses on the user after they reach your website. This type of UX is onsite and is different from the offsite user experience, which happens away from your website and is mainly called customer experience. Website UX encompasses everything from the design and layout of a site to how the user interacts with it.

Before UX played an important role in SEO, most web designers focused on creating sites for search engines, rather than users. Seamlessly adding keywords, quality conten and backlinks to a webpage was plenty for search engines to boost your site to the top.

Today, search engines — especially Google — are focusing on user behavior to offer users the best search results. Search engines collect user and website data to improve their understanding of users. They look at how users interact with a website, and if they don’t like the data, you can bet your ranking position will suffer.

One of the biggest UX signals that Google can measure is pogo sticking, which is when a user visits a site from Google search, doesn’t find what they were looking for and clicks back to Google only to go to another search result. Users repeat this process a few times until they finally visit a site and never click back.

Pogo sticking is a clear sign that users are unable to find what they’re looking for on the site and generally goes hand in hand with a high bounce rate.

Websites with a higher bounce rate, or greater pogo sticking, are lacking something the user wants. The search engines don’t know what on the website is causing the high bounce rate. They only monitor user traffic and will rank sites accordingly. 

The websites with lower bounce rates are usually doing a better job of helping users find what they’re searching for. These sites will typically rank higher, often on the first page of results.

Enter: UX design

There are several reasons why users may be bouncing from your site. One such reason is the lack of good UX in web design.

A website with easy navigation, user-friendly language, fast loading times and a clear purpose are all parts of UX design. These same aspects of UX are a critical part of SEO. Both UX and SEO share a common goal: giving search-engine users what they are looking for.

Improve your site’s UX to make a user’s visit the absolute best experience you can offer. If users are having a great experience when visiting your site from Google, you’ll be rewarded with higher rankings from the search term.

SEO and UX best practices

Since search engines can’t tell you exactly why visitors are bouncing off your site. They might have a good idea, but it’s your job to find out the reaons why. The best way to start this process is to audit your site and then improve its UX design. Follow these SEO and UX best practices to ensure your site has quality SEO:

Mobile-friendly pages. More than half 50% of web visitors use mobile phones. That said, you need to pay close attention to the layout, look, feel, text, images and experience of your mobile site. Those who don’t have a mobile-friendly version of their site need to take the time to create one.

Users and search engines alike will judge a site by its mobile layout. Every element in your mobile site affects SEO. Focus on creating user-friendly navigation with clear and consistent buttons. Keep the overall design simple and to the point, focusing on usability and content along with good design.

Get fast. A fast-loading site offers a better user experience. Therefore, search engines consider site loading time an important factor in ranking. You can improve your site’s loading time by compressing images, learning clean code and using a faster web-host server Optimizing the different elements of your website will reduce loading times and boost SEO.

Easy site navigation. A problem with focusing only on SEO and rankings is websites tend to have complex navigation and robust site architecture. Simple navigation makes a site easier to use. This helps the user complete their task in less time with less confusion.

Having more web pages isn’t always the best. One web page with quality content and user-friendly organization is often equally good for SEO. Robust multi-page sites are still good for SEO, as long as they’re easy for users to navigate.

Use headings. Headings are a great way to identify content, use keywords and boost SEO. Users look at headings first to check the site offers an answer to their search. Search-engine crawlers use headings to understand what your site is about and interpret the content.

Each page should have only one H1 tag. The rest of the headings can use H2 through H6 tags multiple times to help organize the page’s content. Use the heading tags as needed in a way that makes sense.

User-friendly layouts. Layout design, content organization and text size can disrupt a site’s SEO. UX design can meld the aesthetics side of a website with SEO to improve usability and boost traffic. You can do this by including images and video; use call to action throughout the site; using clear headers; organizing and formatting content to make it easy to digest; or adding links to other relatable content. You can even leverage a content or iamge rotation script that will randomly change website content with each visit. Following these tips along with the UX design best practices will help boost SEO.

A clear logo.

A logo, or site ID, is one of the first elements a user will see when arriving at your site. This ID should be clear, obvious and not mucked by clutter. The logo or tagline should share what your site is about and connect to the user’s needs.

Test, test, test.

One of the best ways to improve your website is to keep improving its SEO and UX. Understanding how UX and SEO work together will help you make smart decisions when you optimize your site. From there, continue to improve these areas of your site to offer users a great experience.

Related: User Experience Is the Most Important Metric You Aren’t Measuring

SEO and UX are tied at the hip now. If you want solid rankings for your website, you’re going to need positive UX to complement your SEO. Luckily, you don’t need to be a jsx expert or anything close. There are some solid website builders that non-coders can use to build quality sites with great UX design already built into templants. Just remember to leverage these tips above and you should have a huge head start.

 

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


One of the main objectives of creating a business is related to the generation of wealth: for the environment, for society and for the business owner.

The generation of wealth is related to money and its correct management. Many entrepreneurs start their business as operators or technicians and never delve into money management. That makes their businesses stay small or not survive over time.

That is why I decided to write this article entitled “7 secrets of money to undertake successfully”:

1. Entrepreneurial Mindset

Many people think that all they need to start is a good idea. Unfortunately it is not like that, good ideas abound everywhere and are destined to die, if you do not have an entrepreneurial mindset.

Creating a new business requires hard work, high tolerance for frustration, being willing to carry on when it seems like all is lost, implementation, implementation, and more implementation. But above all, it requires an obsession to achieve your dreams, more than an obsession to generate money.

If you look for money, your chances of success will decrease (because at the beginning you won’t have it). If you seek to transform people’s lives and make a change on the planet, money will come as a consequence.

So do you or do you not have an entrepreneurial mindset?

2. Viable Business Model

Most people who start a business become obsessed with their brand and their product, and this is one of the most common mistakes I see in entrepreneurs. Your brand and your product are worth nothing, unless they show that they are capable of generating money.

  • First: you need to make sure that someone is willing to buy your product / service. Describe who your valuable customer would be, approach people who meet the characteristics and see if they are willing to buy.
  • Second: you need to develop your business model — that is, know how to interconnect all parts of your business. You need to know how you are going to attract prospects, how you are going to convert them into customers, how you are going to produce and deliver your product or service, how you are going to charge and how you are going to pay. When you have it assembled, you will realize that your model requires money to function. Those are your costs and your expenses.
  • Third: you need to make your financial statements or your numbers and make sure that your business is profitable and scalable. You find profitability when you calculate your sales minus your costs and minus your expenses. You find scalability when you validate that there are many people who meet the characteristics of your valued customer, that you can serve them through your business model and that you have enough money to start and maintain it.

If you meet these three points, we can say that your business is viable. If you realize that it is not, you can adjust your business model as long as you validate that someone is willing to buy what you offer.

3. Absolute Austerity

One of the mistakes people make when starting their business is that they buy and overspend. They look for the best computer, the best offices, the best car or they use their money in things that are not directly related to generating sales.

A principle that Carlos Slim uses that I highly recommend is called Absolute Austerity. When you buy something, make sure that it is directly related to the generation of sales.

If you need a computer, ask yourself which computer meets your basic needs (not which one meets the needs of your ego). And ask yourself, if I buy a more expensive computer, will this increase my sales?

4. Cash Flow

Cash flow is the gasoline that drives businesses. Many businesses that are highly profitable (that is, that generate profit), die because the entrepreneur or business owner did not know how to manage their cash flow.

There are three levers that I recommend to manage your cash flow well:

  • The first: charge before and pay later. In this way you can finance your business with the money of your clients, instead of you becoming their bank.
  • The second: handle low inventories. One of the places where your money gets stuck is in inventories, if you have too much of it. Try not to give in to the temptation to buy too high a volume for a discount.
  • The third: reserve of protection. Try to have enough backup money to pay for one to two months of business. There are always fat cows and skinny cows. When you don’t have the money to pay for the lean operation, a profitable business ends up going out of business.

5. Reinvest Your Profits

One of the temptations of the entrepreneur is to spend his earnings as soon as they arrive. My suggestion is to reinvest them in the same business. You can use them to attract more prospects with marketing and sales, or to streamline your operation and lower your costs and expenses.

Until when should you reinvest your earnings? Until you have reached a good critical mass and the business can operate even without you.

6. Plan Your Transition

One of the questions that I get asked the most is: when is the right time to quit my job and dedicate myself fully to my business?

The answer is when your business is able to generate enough money (consistently and constantly) to replace the salary that your work generates.

It is important to plan the transition with clear goals and objectives. In such a way that you say: in six months the business must leave me this amount of money. When I reach this amount of money I will quit my job. This way you will know where to focus and when the transition will occur.

And I know that many entrepreneurs are kamikazes and are willing to quit right now.

Can you do it and achieve it successfully? Of course. However, if you want to avoid or lessen the impact of entrepreneurial trauma and emotional crises, I recommend planning your transition.

7. Continuous Learning

This part is essential for any entrepreneur. You need to be willing to continually learn if you want to be successful. If you don’t like learning, maybe entrepreneurship is not for you because, in a short time, you will become obsolete and the business will end up failing.

Now, there is a type of education for every purpose.

  1. If you want to learn to be a better collaborator in a company, you need to consider academic education (such as masters, diplomas, specialties).
  2. If what you want is to learn how to generate better results in your business, what you need is focused education (such as conferences, seminars, workshops).

The difference between the two is that the first gives you a lot of theory (and takes a lot of time) and teaches you how to run someone else’s business and the second teaches you implementable principles (in a short time) and teaches you how to run your business.

What is the first thing that I recommend you learn? To manage your money. To manage your personal finances.

Business money is a reflection of how you handle your money. If you learn to do it, you will achieve that your business generates sustainable results.

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