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I remember hearing a story as a child called the Farmer’s Donkey. One day, a farmer’s donkey fell into an abandoned well. The farmer, fond of his faithful animal, tried and tried to figure out a way to raise the donkey from the well. Tearfully, he decided the animal was impossible to retrieve and the well must be felled before other animals also slipped into the hole. He asked his neighbors to help him, and as the men grabbed shovels and began to throw dirt into the well, the donkey realized he had to save himself. As more and more shoveled dirt landed on the donkey’s back, he shook it off and took a step up. The farmer, realizing the donkey’s plan, encouraged the men to continue throwing dirt down the hole on top of the animal. Each time, the donkey would shake it off and take another step up. Eventually, the donkey stepped up over the edge of the well and trotted to the grateful farmer. 

Each person controls their future

Blaming someone or something for one’s circumstances is common in our society, perhaps because we continuously face circumstances that we cannot control.

The consequences of being a victim are heavy – hopelessness, anger, frustration, stress, and depression – and self-inflicted. But you don’t have to cede control of your life to your circumstances. Helen Keller overcame the limitations of being blind, deaf, and mute. Stephen Hawking became the world’s most famous physicist despite contracting amyotrophic lateral sclerosis at age 21. Oprah Winfrey’s childhood in a broken home did not stop her from becoming one of the first African American billionaires. Each person has the power and ability within to take control of their destiny and successfully realize their dreams.

The path to riches

If wealth is your goal, complaining will not add to your bank account. Attitude, associations and action are the ingredients necessary to acquire a significant net worth and are available to everyone, despite their beginnings or current circumstances. People who begin with little advantage can achieve great prosperity.

Rafael Badziag and Jack Canfield interviewed self-made billionaires around the world to learn the secrets of their success. Some credited a willingness to take intelligent risks. Some credited the self-determination spirit of “If it is to be, it’s up to me.” Others credited relentless self-improvement, ignoring naysayers and embracing an appetite for hard work.

Related: 5 Money Habits You Need to Adopt Today to Build Your Wealth

Associations

People tend to conform to common behaviors around them, even when they do not personally agree with the behavior. They justify their conformity by rationalizing it; if everyone else is choosing to do one thing, it is probably a good thing to do. A group of victims and complainers feed on each other. T. Harvey Eker, a self-made millionaire, notes that “Like attracts like. When you are complaining, you are actually attracting ‘nonsense’ into your life.” In other words, get rid of the complainers, the excuse-givers, and discontent and add people to your life that inspire and teach. Stay positive and immerse yourself with similar thinkers. If you go there in mind, you are much more likely to go there in real life, too.

Related: 3 Simple Words That Will Help You Build Wealth

Action

Newton’s first law of motion states that “An object at rest stays at rest unless acted upon by force.” In other words, changing your circumstances requires an infusion of personal energy, also known as work.

If wealth is your goal, your tasks include:

  • Selecting an occupation with the most significant exposure to financial success. Wall Street, finance and entrepreneurship are popular destinations to make large sums of money.
  • Developing the skills necessary to excel in the occupation. Aside from the required degrees (BBA or MBA), knowing the path and relationships of money flowing through a business is valuable. Understanding and managing risk is essential, as is familiarity with human behavior.
  • Identifying the proper mentors and associates. Successful people never stop learning or asking for information. Building on top of another’s experience is a map for your progress and a source of potential shortcuts.
  • Work your tail off. Winning the financial competition requires total dedication to achieving the goal, often involving long hours, weekend work and personal sacrifice of other activities. Remember that many are called to wealth, but few are chosen.

Being captain of one’s ship, whether sailing to the golden city of El Dorado or the paradise of Shangri-La, is a powerful motive to reject the limitations imposed by friends or society. Each person can rise above their circumstances: A poor man can become rich, a fool educated, or a woman elected to the Presidency of the United States. Our futures are determined by the choices we make, so make the right ones.

Related: 5 Long-term Strategies To Create Wealth

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What do you do when an earthquake, tidal wave, and nuclear fallout put your small business on the brink of collapse? When the Tohoku earthquake struck Japan a devastating tsunami formed, wiping out much of the Japanese coastline and causing the world’s worst nuclear disaster since Chernobyl in 1986. 

We had less than 45 days to solve an impossible problem or we’d be out of business. Years of building the entrepreneurial dream through blood, sweat, and tears about to vanish into thin air.

How did we solve the ultimate crisis with no resources, knowledge, or guidance and transform collapse into record-breaking sales and profit? The business I managed exclusively imported products from Japan. As a result, our business in the USA, while not physically affected, was put into crisis.

Every owner can relate to the current crisis and how it was impossible to plan for. Plus, finding people, ways, or information to guide you through the crisis is almost impossible when no one has a clear answer.

Crisis problems get tangled up and look like the impossible knots in a caught fishing line. The fisherman’s solution to an impossible knot is “cutting the line.” Cutting the line in business usually means you’re out of business.

Our impossible knot problem was created from low inventory and a ruined supply chain, giving us no way of getting new inventory. The nuclear disaster caused widespread fear in customers about future contamination. Our cash reserves were tied up, low and banks wouldn’t give us a workable loan. Then to top it all off the Yen to USD exchange rate tanked, so comparably $10,000 spent meant receiving $7,698 worth of product. We’d have to double our prices (in a competitive market where we were already the most expensive) and couldn’t tell customers when they’d receive orders.

The following is the process I used, accompanied with tangible examples of our implementations and results.

Break complex problems into bite-sized chunks.

Complex problems are impossible to solve because they are always built upon dozens of smaller issues. Like many small businesses, we didn’t have manpower, money, or time to throw at the crisis. Breaking up each problem into chunks made them easier to process and solve. When you’re looking at one big problem it can be stressful, terrifying, and mentally taxing.

How I divided up the problems:

  1. Cash 

  2. Inventory 

  3. Supply chain 

  4. Customer service/concerns

  5. Sales and marketing

Smaller issues are easier to solve because you can quickly analyze and take action in a manageable way.

Through analyzing chunks, we were able to eliminate inventory and supply chain problems because we didn’t control them. Then we realized that sales were really more of a symptom of the cash flow problem. Even the customer problem was a “symptom,” caused by factors we couldn’t control.

Solving the single problem we could control — cash — was magnitudes easier than trying to solve the impossible knot. 

Get extremely bold and creative in problem-solving.

Business crises provide you with the opportunity to take on a liberating mindset. You already know the worst-case scenario (closing) and know it will happen if you do things normally.

This means you’re completely free from the reservations you’d normally have of disrupting “what works.” We have the freedom to make innovative moves that we’d normally call “too risky” because we’re already in the riskiest situation. Being extremely bold and creative is now safer than operating normally because the risk has shifted.

While we had cash for inventory ordering, the problem was that we couldn’t get inventory to us. The money would sit idle in the bank (and probably end up drained). But, we had partner businesses that we knew needed cash for expansion. So what did we do? We issued them 2-3 month loans.

Our idea was that “the money’s gone and it ain’t comin’ back.” But even with cash in the bank, we had that risk. We realized that making rudimentary loans and simply re-issuing them until we could order inventory was less risky. Solving a cash problem by getting rid of cash was a pretty counterintuitive idea that worked out.

Another implementation was with individuals that we knew wanted new ways to be invested. So we made a plan where they could buy products at wholesale and we’d just sell it for them as part of our normal operations out of our warehouse. We got the wholesale profit and they got the retail profit. It worked so well, even after the crisis most kept simply re-investing.

When we could eventually order again (nine months later) we bought significantly more inventory, all powered by wholesale investments and retail pre-orders. Larger orders reduced our costs and we got profit from the loans, wholesale investments, and customer retail sales.

Related: This Is What the Small Business Model of the Future Looks Like

Your website and email list are your most important tools.

All problems are solved, made simpler, or assisted by an effective website and a quality email list. They’re more valuable than cash because they are vehicles that drive your ability to generate revenue on demand. They are the only assets you own directly and are critical to a modern stable business.

Social media serves a different purpose. It’s for reaching an audience you wouldn’t otherwise have easy exposure to. They offer the unique potential to gain sudden, explosive exposure and are critical components to building up your website and email list. Your website by itself isn’t as capable of the same sudden exposure by simple math: You don’t have a billion people on your website.

Unfortunately, there are two problems with social media. One: You don’t own anything. Your profile, followers, and content are merely “rented.” Everything can be taken away at any time, for any reason that the platform deems fit. Two: engagement results simply aren’t as good as your website and email because you’re fighting for attention with everyone else.

We had a YouTube channel with millions of views and the best Facebook page in the industry with 100,000 followers. They were crucial in growing our customer list and website. The problem was on social media — we got 1/10th the engagement compared to email and the website. While followers and views were a great ego stroke, by itself it wouldn’t have been enough to save the business.

Only because we were able to grow, adapt and modify the website to fit the specific situation and provide focused contacts through email were we able to create business-saving results. 

With no website or email? Our other solutions would not matter because we wouldn’t have been able to reach the volume of people necessary to solve the problem. The incredible importance and impact these assets have on a business’s ability to survive and thrive is what drove me to make website design and web development the core service of my company when I started it in 2015.

Related: How to Make Your Website Your Best Salesperson, and Not Your Worst Money Pit

Face problems head-on and be direct with your customers. 

Everyone knows life is unexpected and imperfect. Acting as if nothing is wrong only makes the problem worse. A lot of the time, we’ll put off talking to customers or hiding information because we’re afraid of what the response will be. Inevitably, the situation comes to light, and if you hid it from your customers, you only lose their trust and faith.

Instead, take immediate action and be extremely straightforward with the situation. Be overly communicative, even if you don’t normally have a reason to communicate a lot. 

We had 8,500 people on our customer list. I called, emailed, and texted every single one. I treated them like trusted team members in our business. Warts and all, they were told everything — and in the end, they got so involved that we’d hold online “war-room meetings.” Our customers started feeling they were in it with us, cheering our victories and sharing our setbacks. The result produced record-breaking orders, even if they had no idea when they’d ever get their order while paying double.

People have an infinite capacity for kindness, understanding, and loyalty. But no one gives it away for free. You’ve got to earn it.

Related: Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

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By 2030, it’s estimated that 75% of the workforce will be made up of millennials.

Suffice it to say, we’ll be everywhere.

But fear not! Those of us born between 1980 and 1996, give or take, are actually pretty talented and qualified. As someone who is a millennial, and who has hired and managed plenty of them, I have unique insights into what this group really wants in a workplace. To help you attract and keep millennials on your team, here are four benefits you must offer them. 

1. Clear growth opportunities

It’s easy to say that you offer career advancement to your employees, but that’s just lip service at a lot of companies. Millennials don’t want to be at the lowest rung of the ladder any longer than they have to. This attitude sometimes reads as ego, but I’d argue it’s rooted more in ambition and drive. If your new hire is skilled and hungry to advance to a leadership position, why not stoke those fires and do your part to make it happen? 

Also, it’s worth noting that many millennials are actually really eager to learn. They’re not only going after new titles and more money. They’re interested in gaining new skills and looking for opportunities to do so. In order to show millennials you’re serious about helping them advance, create an actual program you can share with them. To be most effective, it should involve regular discussions around career goals and skill gaps, along with a plan to reach them and fill them. It should be clear to employees what it will take for them to get from Position A to Position B, and having this foresight will often motivate and retain them. Some companies even get more creative by offering job shadowing, which is kind of like bring-your-child-to-work-day but with a coworker instead. This can help someone discover if they really want the job they think they want before they invest too heavily into earning it. 

Additionally, you can create a succession plan for your roles, so employees can see the natural progression they may expect if they stick with your company. However you choose to make growth opportunities concrete and attainable, make sure you’re also offering mentorship and training programs (and paying for them, when needed). You’ll never regret advancing the skills of a team member, even if they ultimately leave you. But there’s far less chance of them leaving you if you invest in their development and show you truly care. 

2. Financial planning

Millennials are sick and tired of being broke. With student loan debt crushing their souls and many never being taught about money management, even good salaries can result in paycheck-to-paycheck living. As their employer, don’t just give them their money and hope for the best. Take the extra step of helping them manage it. 

Offer free workshops that teach team members how to reduce their debt, manage their assets and save up for emergencies and future big purchases. Help them connect the dots between the lifestyle they want to create, and what it will take for them (from a financial perspective) to actually do so. Bring in experts as guest speakers, or pay for a few free sessions with a financial planner to help them map out a plan and get started. The earlier your employees learn to be financially healthy, the more they can maximize their money, achieve their goals and enjoy their lives. You can help them get set up for success in all these ways.

3. Conscious practices

Millennials are looking to believe in and belong to something bigger than themselves. This group cares deeply about social issues and global causes. Don’t think changing your logo to Pride colors will suffice though; they want to see prospective employers demonstrate purpose not only through words, but actions. 

Purpose comes in many different flavors, but from my perspective, the most critical component of purpose involves communication. Without strong leaders (direct managers through executives) drumming to the beat of “why this matters for our purpose,” the day-to-day dredges or all-hands meetings reviewing sales numbers can slant shallow quickly. 

To the second point in my first statement, they’re also looking to belong. They want to be an active participant in making the world better. So, ask them what causes matter to them. Purpose is most powerful when a group is united around it, so share it early and often, and you’ll find that it helps weed out those who don’t agree with it or simply don’t care. The ones who remain are the ones you want anyway. 

4. Flexible schedule

Millennials sometimes get a bad rap of being lazy or entitled, and sure, every generation has its bad apples. But, for the most part, I find that millennials work just as hard as people of any other generation. Where they deviate is in how much they care about their time. They don’t want to punch a clock in the morning, get their work done and then have to twiddle their thumbs until it’s time to clock out. They’re eager to deliver value and get their work done, and then when it’s completed they’re just as eager to leave and get back to their own life. 

Instead of viewing this as inconvenient, see it as a positive. If you offer a flexible schedule (e.g. partial remote work, a compressed work week, unusual hours, etc.), you’ll probably find that your employees are even more incentivized to do their jobs well. They know they’re being paid for their value, not their time, so they’ll do their best to contribute maximum value as efficiently as they can. You can also consider additional flexibility and showing further respect for their time by offering the chance to take a sabbatical or have unlimited vacation days. You might be surprised by how this type of environment attracts the best talent, and by how such talent rewards flexible employers with their best work. 

Millennials are a unique bunch, with a lot of heart and skill to offer your workplace. Luckily, if you offer the four benefits listed here, you’ll be off to a good start. 

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Last Friday, it was announced that S&P Dow Jones Indices will add the Match Group company to its exclusive S&P 500 index. The news sent Tinder’s parent company up on the Nasdaq index, which has already risen 10.7% in just two days. 

Depositphotos.com

That same Friday, September 3, Match Group shares closed at $148.19 per unit, according to Nasdaq data. The S&P 500 announcement came a few hours later.

Related: Tinder Relaunched the ‘Work Mode’ to Find a Partner During Working Hours. Ready to Go Back to the Office?

This Monday the 7th, as soon as the markets opened, the shares soared 7.5%  to trade at $159.36, and they continued to rise. Today, Tuesday, around 4:00 a.m., Tinder shares registered a maximum price of $164.10. 

Source: Nasdaq.

As of September 20, as soon as the stock market opens, Match Group will be listed in the exclusive group of the S&P 500. 

Related: Beginner Investor’s Guide: The Most Frequently Asked Questions About the Stock Market in 2021

Match Group was one of the great beneficiaries of the boom in dating apps during the pandemic. Since the lockdowns began, Tinder in particular has seen a significant increase in new users, who were looking for love online in the absence of face-to-face dates.

In mid-March 2020, just before quarantines were announced across most of the world, each Match Group share was worth $47.35, according to data from Yahoo Finance.

Shortly before Valentine’s Day, in February 2021, they hit their all-time high of $172.13 , according to Nasdaq. This represents an increase of more than 263% in less than a year, something that we should not underestimate.

Match Group operates some of the world’s most popular dating apps: Tinder, OkCupid, Match.com, Hinge, Meetic, Pairs, PlentyOfFish and OurTime .

In July 2020, the company separated from InterActiveCorp (IAC), an American holding company that has companies in the online sector and social networks such as Vimeo in its portfolio. Since its departure, the Tinder parent has had more winning streaks than losses, and this sudden spike could bode well.

Related: The 5 Worst Investment Tips on TikTok and Other Social Networks

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Believe it or not, Mexico is one of the countries most vulnerable to climate change. Know the insurance that you can take advantage of for your business.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Mexico is one of the countries most vulnerable to climate change ; 15% of the territory and 68% of the population are exposed to risks associated with its effects such as hurricanes and floods .

Unfortunately, and despite the catastrophic effects of these natural phenomena, SMEs are one of the least protected sectors. The need to have a protection instrument that covers the patrimony of entrepreneurs does not yet permeate on the list of priorities, since less than 5% have insurance to take care of their business against these possible effects.

Our business is vulnerable to any risk

There are protection instruments such as insurance for SMEs that are responsible for covering damage to facilities, machinery and even workers themselves. The cost of this financial tool, depending on the type of business, size, location, among other factors; it can start from two thousand pesos a month; a minimum investment if it is to take care of our assets, and ensure the continuity of the operation in our business .

But exactly what these instruments offer and which one is the best.

Five tips you should consider to protect your business

1. Insurance for SMEs is aimed at businesses with a maximum of 250 employees, and offers a maximum insurable value between the property and its contents (merchandise, furniture, fixed and / or portable electronic equipment, machinery and boilers) of 40 million pesos or its equivalent in dollars between all its locations.

2. It is essential that you acquire Civil Liability coverage, as this protects you against the damages that you as a company can cause to a third party. For example: if one of your billboards falls on a passerby, this coverage supports the compensation.

3. Before signing your insurance contract, verify that you have coverage for material damage to your business, as these claims are the ones that most put the continuity of your business at risk .

4. If your company is located in a coastal zone and / or seismic zone, it is essential that you integrate Natural Disaster coverage into your protection; so in case of suffering the consequences of the impact of a hurricane, storm, flood, earthquake or the eruption of a volcano, your business will be protected; therefore your heritage as well.

5. Finally, if you have vehicles in your company, insure them with comprehensive coverage! In the rainy season, car claims increase by 20%, and if your fleet suffers mechanical damage, clothing, or the electrical system due to a natural phenomenon, with this coverage you will be protected and you will not lose this resource.

Remember that prevention is the best investment for the safety of your business.

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7 min read

Opinions expressed by Entrepreneur contributors are their own.


Entrepreneurs are the risk-takers of the business environment. They find an existing problem, find a solution and provide services or products to resolve the issue. Big tech companies such as Facebook, LinkedIn, YouTube, Google, Apple, Samsung, Tesla and Microsoft solved the issue of underdeveloped technological evolution. These companies and their founding entrepreneurs did something that bought a technological and societal revolution.

Why did they succeed in accomplishing such high standards of achievements despite obstacles on their way up? The answer is quite simple — by taking huge risks and by being bold in their decisions and goals.

Coaching is similar in helping you find your true vision and aligning them to your core values and purpose.

What is coaching?

Entrepreneurial coaching unlocks your hidden and unexplored potential and assists as you and your business grow in an everchanging and dynamic business atmosphere. Fragile times and economic turmoil during Covid-19 suggests considering coaching and giving people solutions to their problems.

During the start of the pandemic, a video conferencing platform called Zoom witnessed more popularity than Skype — why is that? The answer relies on frictionless usability and convenience for users all over the world. Zoom became the new go-to platform because of how easy it made video conferencing for its users. The phrase “Let’s jump on a Zoom” became as ubiquitous as “Let’s Google it.”

The solution to an already resolved problem came because the founder and chief executive officer of Zoom, Eric S. Yuan, decided to deliver an easy software application for video conferencing. Yuan’s dedication and team effort created software that helped students meet for classes, entrepreneurs connect for business meetings and families reunite with their relatives in a time of social distancing and isolation.

Zoom’s success is partially due to Yuan’s understanding of his environment and belief in his problem-solving abilities and need to be purposeful. The possible reasons also apply to founders like Elon Musk and Steve Jobs.

But these qualities are not only limited to them. Even you can utilize your qualities and attributes by fully becoming aware of yourself through coaching. Here are the five main benefits of coaching.

Related: How Lucrative is Coaching as a Business

1. Identifying and focusing on the most important things

Coaching, as mentioned earlier, helps you find and focus on the crucial aspects of your professional and personal traits, values and purpose. When you constantly get random “advice” from your stakeholders and colleagues, you might get perplexed.

However, a coach helps you find the right balance by asking deep and meaningful questions about life, relationships and friendships. They want to derive a set of core values and personality attributes to purposely orient your disoriented self back into the game.

2. Spotting your weaknesses and blindsides

A coach assists you with guidance to narrow down and target spots that you might miss. Identifying your weak and blind spots prevents you from future threats and prepares you to first understand yourself better to benefit your business.

3. Adapting to a competitive edge

Self-awareness is an essential step in staying ahead of the game. When you are self-aware, you find the answers to questions you may not have thought of prior. Coaching helps you gain the confidence to take more significant risks and achieve higher goals for yourself and your business.

A coach is like a ‘”tough love” friend you wished you had when you were a child. They’ll push you to invest your time and effort into building an adaptive self.

4. Abundance of wealth in your business

When a coach helps you with aspects of your personality, core values and ambitious desire, you are stacking the odds in your favor. You have invested your time, energy and effort into building a legacy. Ambition, self-awareness and business expertise support greater abundance in your professional and personal life.

Related: Why Everyone Needs a Life Coach

5. Becoming an influential personality among your community 

Human beings are drawn towards people of power and influence. A leader that supports the community and is a source of inspiration for many is an attractive prospect.

Do you see yourself as a leader? Do you want to have an influence on people and become a source of inspiration? Then, you already have an answer. A coach will help you decide how, when and where to utilize your capabilities and gather the best results. After all, there are 7.9 billion people on the planet and they can benefit from an influential and courageous leader to inspire new possibilities.

All that being said, how do you find a good coach? Here are three ways you can identify a great coach.

1. Entrepreneurial and corporate experience

Do they represent self-leadership and are they leaders and entrepreneurs themselves?

Achieving great success is much easier when you share the same vision with someone who wants to see your success. Have an adaptive mindset and be open to accepting insights from a leader who helps you unveil answers to your own questions.

The first method to distinguish a great coach from a good one is to identify their entrepreneurial and corporate experience. The quality of advice and wisdom you receive from your coach will determine your purposeful growth. Find a coach who has more than 10 years of experience in the entrepreneurial world. Check out their own success as an entrepreneur — do they walk the talk?

2. Results vs. motherhood statements

Do they focus on results?

Entrepreneurs need to have questions (and answers) to every challenge and must lead their team through everyday struggles. The reason why entrepreneurs fail is because of their inability to understand the market and their target audiences. The market is incredibly volatile because of the global health and economic crisis due to Covid-19.

Find a coach who doesn’t give you fluffy motherhood statements, but focuses and shows you results. Ask for their client testimonials and see if the coach is worthy of your time and efforts.

3. The will to invest in themselves

Do they have a grounded abundance mindset or scarcity thinking?

The coach should have the undeniable will to invest in themselves first and seek personal development as their priority. Personal development should be as important as investing in their business for marketing, sales and finance. Ask them about the habits that helped in their personal development.

Coaching is about finding your internal and external weaknesses, accepting them and having the desire to improve upon them. If you are unwilling to adapt, cannot understand yourself, focus more on the negatives in life and have obvious blind spots, how do you think your staff, colleagues and company stakeholders perceive you?

A lived-experience coach will help you see yourself from a different perspective and instinctively share the perception about the kind of “vibe” you share with others and help you adapt to create new possibilities.

Why should entrepreneurs consider coaching?

According to a report by Coach Federation.org in 2020, the coaching industry is the second-fastest growing industry at an annual average growth rate of 6.7 percent.

Well-known celebrities, politicians and entrepreneurs who had coaches include Barrack Obama, Oprah Winfrey, Hugh Jackman, Serena Williams and Leonardo Di Caprio among others.

Now, do you feel inspired to consider coaching with greater urgency? It would help if you found the right coach who will guide you through the whole process of discovering yourself. Research what will work best for you and then interview them to find if they will be the right fit.

Remember, the business world is ruthless and you have to be dynamic in every aspect to protect and preserve your legacy. Empathy is essential, but logic, strategy and implementation are equally important.

Related: How to Build a Career Coaching Businesses in Trying Times

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Video drives more engagement than any other type of content. Learn how to take your marketing up a notch.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


If there’s one thing consumers want more of in 2021, it’s video. Sixty-six percent of people would rather watch a short video about a product or service over reading something, and 68 percent of them will watch a video in full if it’s under a minute long. For entrepreneurs, that’s important to note, because video drives more engagement than any other type of content on platforms like Instagram. So what are you waiting for? We know video works, it’s time you learn how video marketing can help your business.

Get started with The 2021 Complete Video Production Super Bundle. After this bundle, you won’t have to hire any outside help, you’ll just be ready to hit the ground running with a new video marketing strategy. Valued at $2,000, it’s on sale now for just $34.99. 

This 10-course bundle covers all aspects of crafting original video, with content from top instructors like Phil Ebiner (4.6/5 instructor rating) and Jonathan Levi (4.5/5 rating). Starting with a complete video production bootcamp, you’ll learn how to master shooting a video in manual mode on a DSLR, mirrorless, or professional cinema camera, You’ll expose and compose better shots that tell your story, light your videos with professional techniques on a budget, record crisp and clean audio in any environment, and learn how to edit videos to cut them down and make them more engaging. You’ll even learn how to shoot incredible videos with smartphones and webcams.

From there, you’ll delve into more specific topics, like wedding, drone, and webcam videography, how to get set up on YouTube, and much more. There’s also a course dedicated to crafting high-quality commerce video content and how to leverage your digital product library with video.

Take your business’s marketing strategy up a notch. Get The 2021 Complete Video Production Super Bundle today for just $34.99.

Prices are subject to change.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


In preventing and managing startup disputes, I’ve encountered some confusion among founders regarding unvested shares, specifically how and when to repurchase them. The answer is somewhat complex, so let’s start with the basics. 

Stock vs. stock options

Oftentimes when early-stage founders (particularly first-time founders) think about equity, they think of granting stock options. This is not surprising. For many in the startup world, their only real experience getting equity is receiving stock options as an employee of a larger company. The reality is that most early-stage startups should be granting stock, and not stock options.

What’s the difference?

A stock option isn’t stock at all. It’s a right to purchase stock at a predetermined price (the “exercise price” or “strike price”). That price should be the fair market value of the stock on the date of grant.

Stock options are subject to regulations under Section 409A of the Internal Revenue Code. Those regulations are complicated and, if not followed, can lead to significant penalties. Failure to comply with Section 409A can pose diligence problems as well. The last thing you want to see is an investor or acquirer insisting that you cancel option grants due to non-compliance with Section 409A.

Related: Could Walmart Be the Ultimate Growth Stock?

Granting stock

At formation and in the months that follow (assuming the company hasn’t gained measurable value), the value of a share of the company’s stock is likely near zero. Rather than incurring the expense and hassle of issuing stock options, you can simply grant stock.

When you grant stock, the employee or other service provider has to either pay the fair market value of the stock or that value is treated as taxable income. But given that the share price would be low at the earliest stages, this doesn’t present a financial burden

You may wonder why you should ever issue options. Down the line, when your share price is non-trivial, it may be too expensive to issue shares to employees. Either the employee won’t want to go out of pocket that much, or, if the company wants to do an outright grant without payment, the tax hit would be too high.

Related: 3 Key Things Companies Need to Consider About Stock Options Right Now

Vesting of stock vs. vesting of options

When you are granting equity to employees and other service providers, one of the first thoughts is vesting arrangements. Vesting works differently when dealing with either stock or options. 

For options, the concept is very simple. Given that options are a right-to-purchase stock, an employee has the right to purchase a specific number of shares when that option vests. If the option ceases to vest, the employee loses the right to exercise the option with respect to the unvested portion.

For stock, the vesting works quite differently. In an ideal scenario, when you issue stock subject to vesting, you issue all of the shares on day one. The company, however, retains a right to repurchase any unvested shares at the original issued price (perhaps $0.00001 per share). As the shares vest, the company’s right to repurchase vested shares lapses. 

This means that, in situations where an employee only gets shares as they vest, that person will pay (or be taxed on) the fair market value (FMV) of shares upon each subsequent vesting date. 

As the FMV goes up, that value will go up. And suddenly each vesting date will result in either a big tax hit or a big out-of-pocket expenditure for the shares that vest.

By issuing the shares outright, subject to the company’s right of repurchase, an employee can lock in a low FMV on the date of grant with respect to all shares — so long as the employee files a timely 83(b) election with the IRS. If, as a founder, you’re interested in repurchasing unvested shares down the line, keep in mind that this only applies if you issue stock rather than options.

How do you choose which to grant? It really depends on each company’s unique position. As mentioned, granting stocks is a straightforward approach and puts less of a financial burden on the company. But granting options can prevent issues down the line should your shares become too expensive to issue to employees. It’s a question of what your company is capable of doing now versus what could happen down the road.

The information contained in this article is provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this article without seeking legal or other professional advice.

Related: The No. 1 Easiest Way to Lose Money in the Stock Market

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9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


A young debutante meets the boy who will become her suitor. However, this girl has no idea why she has some reactions when she sees him or what is supposed to happen after the wedding night. Daphne Bridgerton has not had the proper sex education, and in my personal opinion, neither has her future husband.

via GIPHY

It happened in the time known as the Regency Period , and, although in a very different way, it may continue to happen today. Fabiana M Weigend and Julio Andrés Sojo Ramírez , two recently married millennials , found an opportunity when discussing their different paradigms regarding their sexual education.

“[After we got married] we had these talks about the non-existence of sexual education in my person and in that of my wife and in fact we realized that we came from different schools. I was a little more ‘ Montessori’ and she a little more traditional, but the topic of: ‘listen to you at school [did they talk to you about] the sexual subject?’ and he said: ‘no, nothing’ and your parents? ‘No, then less’… And mine is the same ”, explains Julio Andrés in an interview with Entrepreneur in Spanish .

In this way, Meibi was born, a platform that aims to teach people about sexual issues, without any taboo and for free. “We invited a friend who is a sexologist, to give more scientific data [to users], and what he did before the pandemic, was to teach children. In other words, I took courses like for pre-adolescents, ”says Julio Andrés.

“[Currently] more sexologists are joining the team, which is great, so it is not only my personal experience as a user, but these people who really have masters in this give the talk in a wonderful way … In fact, all the Thursday we have a collaborator who opens Zoom spaces for people to ask questions about the daily life of a couple or sexual life, or whatever; and a dynamic father is put together of being like talking with friends, even though nobody knows each other, you’ve never seen them in your life ”, says the entrepreneur.

In this context, it is important to mention that “broad-spectrum sex education (CSE) helps improve sexual and reproductive health, which in turn results in a reduction in sexually transmitted infections (STIs). ), HIV and unintended pregnancy, ”according to the Emerging Evidence, Lessons and Practice in Comprehensive Sexuality Education – A Global Review 2015 study. ], published by UNESCO .

Meibi was born in 2019 as a free online sex education platform. However, months later it would bear fruit that its creators had not originally thought of.

Image: Courtesy of Shark Tank México.

By the power of the lunar prism “transformation”

Between talks and talks, observing the experience of the people and learning to manage the topics for each class, Julio and Fabiana found a business opportunity that they could not ignore.

Have you ever been to a sex shop? How was your experience? “The user experience when going to a sex shop is pretty bad… That’s when we said, how about that within this sex education brand, we make our own brand of toys. And we are already beginning to see, to rally the idea ”. In this way, “Meibi”, in addition to being an educational platform, is “transformed” into an online store of sex toys.

“We are a 100% Mexican platform for Positive Sex Education & Online Sex Shop. A space that will accompany you to meet and solve doubts, inform you and connect healthily in body and mind through a better understanding of your sexuality.

Through a lot of information, we want to claim pleasure and understand that each body is a possibility of feeling good… ”, they explain in their manifesto .

The commercial part of this social enterprise was born in March 2020 with an investment of 200 thousand Mexican pesos. Until today the platform has sold around 20 million pesos.

“We started by selling one, two, that is,“ Ah! Yes what father we have this ecommerce opportunity. And all of a sudden, boom! 10, 20, 30. The goal is going to be to sell 50 in a month. And then there were days when we sold 100 in 24 hours ”, explains Fabiana. A project that started with 3 or 4 people now has a team of 28, mostly women.

‘Remove the taboo’

After having so much demand for products, the founders of Meibi, started up and today most of their items are designed, manufactured and sold in Mexico.

Meibi is just steps away from opening its first physical store in Mexico City. However, your main strategy will always be ecommerce.

“This store is going to be more like an experience, we do not believe that it will sell billions of pesos there physically because people also find it very comfortable to receive it at home due to the confidentiality issue … We are far from what to talk about. sex toys come naturally. The truth is that people still feel very sorry. But we are not moving forward… So part of the benefits of ecommerce is that you click on a button, they come to you and it is over and that’s it ”, explains Julio Andrés.

Uncle ‘feisbuk’ doesn’t like this

The most difficult thing for these entrepreneurs is the visibility and the marketing theme. Julio and Fabiana comment that it has been the most challenging since they must curate their content and posts on social networks very well. However, “word of mouth” has worked very well for them and is reflected both in their sales and in the participation they have achieved from their community.

On Instagram they have 96.7 thousand followers, on Facebook with 4,935; on Twitter with 3,959 followers and have a repurchase rate of 20 percent.

“We have a 20% buyback, because people really come with us to consume their first toy, and then the second and the third and the fourth, but this Meibi is the beginning of commercialization. That is to say, it is being there, seeing, talking with us. Find out that nothing happens ”.

“It’s great, but I’m out because it doesn’t suit my image”

The entrepreneurs arrived at Shark Tank México, which airs every Friday at 9:30 p.m. on Canal Sony asking for 5 million pesos for a 10% stake in the company and although they received congratulations from the sharks, many of them decided not to. invest because the product did not fit their image.

Women don’t give up

Currently, Meibi users are made up of approximately 85% women and 15% men. And although they do not want to leave the male audience aside, they do seek to satisfy their female community very well.

Being on the show was a great experience. “I in particular, I can tell you that, as a woman, I entered that place and saw Ale and Marisa , and they were always smiling at me, as if there I felt a little supported and as I said to myself, well, well, get off your nerves” explains Fabiana.

Likewise, the entrepreneur comments that every day there is more room for entrepreneurs and that “there are always ways.”

“For example: if you need money, there are funds. If you need someone to teach you about human capital, then there are those. There are always many people who want to help and who want to enhance all this part. So if you have any idea, look, look, do not give up, not the first, not the second, or the third, tell you not this is not here “, culminates.



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The star gymnast, who sparked worldwide conversation after withdrawing from competition last week, will take part in Tuesday’s balance beam final, USA Gymnastics confirms.


1 min read


Simone Biles is having her Daniel LaRusso moment. After withdrawing from several events at this year’s Summer Olympics due to psychological and physiological setbacks, the four-time gold medalist is gonna fight one last time for glory in Tokyo.

Team USA Gymnastics tweeted this morning that Biles, who last competed on July 28, will indeed vie for victory at tomorrow’s balance beam final, which is also the women’s gymnastics squad’s ultimate event overall. 

Biles will take to the beam alongside Suni Lee, who stepped up to claim gold — the first-ever Hmong American athlete do so — in the women’s all-around on July 29 in her teammate’s absence. 

Related: Simone Biles Receives Outpouring of Support From Sponsors: ‘We Are in Awe of You’



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