Posts Tagged "Business Motivation"

Five immediate, actionable steps for ensuring your business stays afloat despite chaotic times.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sure to order The Unstoppable Journal, the only journal of its kind based on neuroscience, psychology and biohacking to help you reach your goals.

The economy is like a roller coaster ride right now, and with it, a sense of dread, fear and uncertainty is reigning supreme. When it comes to managing the economic fallout, we have to factor in the data and focus on building emotional resilience, so we don’t make irrational decisions based out of fear that we will regret later. 

We’re all going to be impacted by this; the level of impact will depend on whether you have a plan in place. Those that take immediate action will be able to reinvent themselves quickly to cope with the changing times. It’s also these people that will benefit when the economy rebounds again.

Here are some essential areas to plan around now. 

Related: 4 Things You Can Do Right Now to Generate Leads and Sales Online

1. Injection of Cash/Loans

Speak to a financial advisor about getting a capital loan if your business isn’t in an essential services market. These low-interest loans can aid small businesses to overcome disruptions in affected states and territories. 

If you run an online business, don’t overlook PayPal or Stripe, which offer loans based on your previous sales volume. You can sometimes get a loan via PayPal within seconds, as long as your sales have been strong. However, if you wait too long and your sales continue to drop, they may not offer you one, or they might reduce the amount they can loan you. 

2. Assessment of Marketing Assets

Get a quick snapshot of your numbers:

  • How many are on your email list?

  • How many existing customers do you have? 

  • Do you have customers who are due to repurchase? (If so, send them an offer/alleviate their fears by letting them know which steps you’re taking to protect them.)

  • Watch your social media numbers, and be aware of the platform that’s getting you the most engagement and sales. Double down your focus on these opportunities.

It’s more critical than ever that you remain in contact with your customers and email list. Radio silence only breeds negative assumptions about how you’re handling this situation. Let them know precautionary measures you’ve taken, or if it’s business as usual. Just don’t stay silent. 

3. Pivoting

Great innovation comes through times of hardship, and you may need to do a fast pivot and reinvent your business to adapt to people’s rapidly changing demands. This could include taking out a capital loan and watch the markets as mentioned earlier. Things will go from bad to worse if you’re not prepared. If you are to take out a loan, you may want to do it soon in case banks reduce lending or raise rates. Speak to your financial advisor to assess your options.

4. Building Emotional Resilience 

This is arguably the most important step. Revisit and revise your goals, prepare for a worst-case scenario, focus and plan for the best. You may have to do 10 times the work to get the same results as before, but these efforts will put you in a prime position for when things eventually rebound. 

Focus on daily meditation and visualization that can help you prepare for your day, and revisit those techniques in the evenings and note your successes. Picture your perfect future, like daydreaming the best possible outcomes. This way, you’re building and strengthening neurons that help emit healthy neurotransmitters like dopamine and serotonin. The more you do this, the happier your brain will be. 

Related: Shows to Binge During the Pandemic

5. Removing Triggers That Steal Your Energy and Focus

Energy and focus will become the most valuable resource we have in the coming months. Let’s foster them. Studies show that consuming superfoods can positively impact the symptoms of mental health disorders. This can also be said about the newest research coming out about how consuming a diet high in sugar, processed foods and unhealthy fats is triggering mental health disorders. That’s why it’s crucial to follow a dietary protocol of healthy foods to fuel your mental cognition. Studies have repeatedly proven that those adhering to a Mediterranean dietary pattern (a diet high in fruits, vegetables, legumes, whole grains, fish and healthy fats) had a decreased incidence of cognitive decline and illnesses. 

Bear in mind that you may have to double down on your health and wellness regime. Be prepared by feeding and fueling your brain in the best possible way by removing inflammatory foods (highly processed, gluten, sugars and sometimes dairy) that will steal your focus and energy. Mindfully choosing what you eat will determine how successful your day will be. 

No matter where you put your focus, be sure it’s derived from the best plan possible. Taking stock in your business every quarter is healthy even in the best of markets, and your foresight will pay off in the end. If you don’t maintain the best possible biological stamina to carry you through these times, you will fall flat. 

Are you strong enough to ride out these tough times? Take this 60-second quiz now to see how you will fare, and be sure to grab a copy of Angel’s new daily planner, The Unstoppable Journal, today. It’s more relevant than ever.

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Master the world’s top spreadsheet software with help from an expert.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


As cities, states, and countries look to stop the spreading of COVID-19, many of us find ourselves with more time at home. Why spend that time brushing up on Excel rather than turning to Netflix for entertainment? Well, for one thing, you might be undervaluing what it can do for your career.

Microsoft Excel is used by an estimated 750 million people worldwide. To put that in context, if everyone at a mid-sized company of 75 people uses Excel, it would take 10 million of those companies to hit that number. Excel is arguably the most important software on the planet, used by people in all industries and positions. There’s a good chance it’s already on your résumé.

But while most people have a functional understanding of Excel, very few know how to use it to its fullest potential. If you want to save time, draw better business insights, and climb the career ladder, The Complete Excel Pro Tips Certification Bundle is a productive way to spend your time in isolation.

This six-course bundle is led by Chris Dutton, a certified Microsoft Excel Expert and founder of the online Excel school Excel Maven. Across these courses, Dutton covers the foundational tools and capabilities of Excel. You’ll get an introduction to popular formulas and functions to simplify calculations and discover formatting techniques to organize data better. From there, you’ll learn productivity hacks like keyboard shortcuts, autofill and flash fill, multi-level sorting, advanced filters, and more. Then, you’ll delve into Excel’s data analysis capabilities, including how to use its most advanced and flexible tool: PivotTables. Finally, Dutton shows you how to use Excel’s considerable data visualization tools to create charts and graphs that will help get your points across.

The Complete Excel Pro Tips Certification Bundle could be your ticket to a promotion or scaling your business faster. If you’ve got the time, it’s worth diving into — plus, right now, it’s only $19.

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Remote work has become significantly more relevant in today’s scenario where we are trying to combat the threat of COVID-19.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Remote work is hard but once companies learn it, it’s going to add a ton of value. It gives you access to talent globally, reduces your expenses by 40-60 per cent, makes work efficient and helps you move faster. Remote work obviously has become significantly more relevant in today’s scenario where we are trying to combat the threat of COVID-19.

Taking a cue from our own journey and experience of working remotely, we have decided to help the community work remotely. Here are some of the best learnings to make it work.

Home Office: It’s easy for people to think they can work from couch/bed. They try to justify by being productive for a few days but it doesn’t last. Having a workplace is extremely important when you try to work from home. It didn’t work for me until I got a home office.

Discipline: There’s often a sharp increase in productivity which dies with time. This happens because you either work anytime or all the time. Having a fixed schedule helps you stay focused and gives predictability to the team. Keep away from distractions.

Asynchronous Communication: Productivity spikes when you’re communicating asynchronously because everyone can be productive at their own pace. I’m a night owl but half of my team is not. Always a better idea to stick to their schedule and work at their own pace.

Documentation: Remote teams don’t have the ability to poke someone sitting next to clear doubts but they can always hit the search button. Documenting all processes, assumptions, workflow et el and having the right naming convention helps keep everyone on the same page.

Scheduled no-agenda time: We often do coffee chats over zoom with no agenda to talk about someone’s vacation, the marriage they attended or memes they created. The culture of the company is the people in it, this helps those people get together.

Celebrating small-wins: In our slack, we have a channel called #smallwins where we celebrate every new design we liked or a new student we accepted. We often give shout outs to people who worked hard and did amazing work. Enjoying each other’s success is always our priority

Being approachable: We used a hack to update our surnames on slack with our work timings because generally, people care about the later much more than surnames. This especially helps when you’ve people across timezone. So my slack name would look like: Ayush [11 am-3 am IST]

Metrics: People often feel their employees are not working unless you’re on their head, this doesn’t fly in remote teams. You should only do it if you care more about metrics hit by an individual than time spent by an employee on it, in office.

Hiring: Remote teams can’t work with employees without ownership or managers with insecurity. As a manager, understand that if someone can slack off working remotely, then a person can spend all day surfing in office as well. Instead, hire the right people and build the right culture.

Celebrate together: Remote teams must do offsite more often. We haven’t done it as much as we’d like but I have a gut feeling that we should do it every quarter if we can. Getting together every weekend to discuss hits and misses followed by dinner is great.

Physical activity: Something I learned the hard way is to take care of your health. Unless you care about your body and mind, you should not even worry about working remotely to save travel time. Productivity loss is massive in both cases. So when remote, don’t forget to play!

Sleep Cycle: When you’re working with people across different parts of the world, it’s easy to be ambitious and completely change your routine. Work from home soon becomes work all the time. Being disciplined about your schedule helps you sustain. Run a marathon, not a sprint.



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Act now to ease upstream and downstream impacts.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Many have speculated about whether the current coronavirus outbreak will spark an economic recession. Renowned venture capital firm Sequoia Capital recently shared their experience of best practice, advising that, “Having weathered every business downturn for nearly 50 years, we’ve learned an important lesson: Nobody ever regrets making fast and decisive adjustments to changing circumstances.”

Whether or not the novel coronoavirus and the disease it causes, COVID-19, end up inciting an all-out recession, the prudent entrepreneur ought to make sure they are prepared and properly positioned for any impact the contagion might have on your business. This includes taking care of and preparing for impacts upstream and downstream, as well as for potential impacts within the organization. Here are three steps to keep top of mind.

1. Safeguarding the upstream

It is already widely recognized that the outbreak has affected global supply chains, especially since such a large part of manufacturing takes place in China. With products being transported on cargo ships, this means it might take months before the real impact is known, but your suppliers (and their suppliers in turn) should have an idea how, if at all, this might affect you. Your best bet is to pick up the phone and talk directly to your suppliers about how you can work together to mitigate the disruptions.

They are probably already busy trying to find solutions, but they do not automatically know what’s most important for you. Is it better for you to delay all deliveries then pick up full pace, or would you rather have a trickle of inputs delivered for months? Or do you depend on specific parts of your order but can wait for the rest of it? Let them know your priorities and suggest solutions. Be frank and forthright. Most businesses will welcome your call and appreciate your offer to work with them to find the best solutions.

Related: How to Boost Your Immune System During the Coronavirus Outbreak

2. Assisting the downstream

Sadly, your customers might be affected as well, and this could place you in the position of your suppliers. Depending on your supply situation, you may not be able to fulfill orders, or your customers may not be able to buy the quantities contracted or expected. It is your job to inform them and figure out how best to solve the problems at hand, both existing and expected.

To the degree you are able to produce and deliver, it might be wise to offer temporary discounts or more generous terms to make sure your customers do not pump the brakes. But make sure you have your cashflow situation under control. Offer discounts as a means to manage the situation and perhaps improve cash inflow, but not the other way around. Cashflow problems are a major startup killer.

3. Protecting your organization

Finally, when you know what to expect in terms of both supply and demand, it’s easier to figure out what to do in your organization. If you expect production to slow significantly, it might be a good idea to let employees stay home or work part-time, or you might temporarily close your office. This lessens the risk that those exposed to the virus bring it to your offices and make other employees sick.

But make sure you don’t send people home without pay and without a choice. Many do not have a buffer they can fall back on, so you want to make them an offer and let them choose. You should also consider the option of letting them work from home more than you did previously, at least temporarily. Think of it as an experiment. If it works out well, why not make remote work an optional benefit? With modern technology, it is rather easy to work from hom  and set up video conferencing when needed. This might even save you rent if you can downscale the office.

Related: Berkshire Hathaway Loses $3 Billion in Airline Stocks

Whether or not a recession happens, it is likely that the virus will affect your business or that it has already, whether directly or indirectly. The best way to handle the potential impact is to prepare for it, both within your business and beyond. If you haven’t already, you should pick up the phone and talk with your suppliers and customers, and then discuss the impact on your business with your employees. This is not a time to panic, but rather to prepare for the possibility that others do. 

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Great solutions and insights often start with someone having the guts to ask a ‘dumb’ question.

Opinions expressed by Entrepreneur contributors are their own.


The people who work within my organization, Scribe Media, are called Tribe Members. And one day, a new Tribe Member stood in front of our co-founder and dropped two black trash bags on the ground.

Our co-founder looked at the Tribe Member, then down to the trash bags.

“What the hell is this?”

“These are the binders for the Guided Author workshop,” the Tribe Member said. “You asked me to bring them.”

“In trash bags? What are you doing to me?!” These were going to be handed out to workshop attendees. Garbage bags was not the look we were going for.

The new Tribe Member didn’t know what to say.

Later, I asked him, “Why didn’t you just ask someone what to carry these binders in?”

He looked down. “I didn’t want to ask a dumb question.”

I explained to him that there’s no such thing as a dumb question, but there are dumb actions. “Next time, ask the dumb question and leave the trash bags behind,” I advised.

The value of “dumb” questions

Every question has value — even so-called dumb questions. In an organization as complicated as Scribe, we encourage everyone to ask questions all the time. It’s the best way to ensure everyone understands what we’re doing.

I’ve had plenty of people push back on that, asking me, “What if someone asks the same question over and over again?”

I responded, “It’s still a good question because I’m learning something in the process. Either I’m not explaining myself well enough or the person doesn’t care to learn the answer.” Both are issues that need to be addressed.

Related: Want the Upper Hand? Ask the Dumb Questions.

Asking the obvious question

Just because something is easy for you doesn’t mean it’s easy for other people. Many leaders forget that, so you dismiss questions as dumb because you already know the answer. That doesn’t mean it’s dumb — it just means it’s not obvious to other people.

We’ve all been there: you’re in a meeting, conference, or lecture, and you’re completely lost. You have a question, but you don’t speak up. Why? Because you’re afraid of looking dumb.

Then someone else raises their hand, asks the same question, and you breathe in relief because someone else spoke up. But if they didn’t? Everyone would remain lost.

Here’s a rule I encourage everyone in Scribe to follow:

Every time you have a question in your head, and you’re nervous to ask it for fear of looking dumb, assume that there are three to five other people in the room with the same question. Just ask the question.

Related: Overcoming Mental Barriers Starts With Asking Constructive Questions

Learning from questions

Most companies in corporate America are not set up to encourage people to ask questions. You get fired for asking too many questions. Not us — we’re the exact opposite. You can get fired if you don’t ask enough questions.

Why? Because we value Learning, and you can’t learn anything if you don’t ask questions. And some of the best learning comes from asking so-called dumb questions. Our Tribe Members get answers that allow them to perform better, and I get insights into problems in the company that I didn’t even know existed.

A simple example to illustrate:

Scribe is a publishing company, and naturally, our office is full of books. Our Operations Coordinator asked, “Where do our new books go?” and I answered, “On the shelf in our big conference room.”

Then, two weeks later, the Ops Coordinator asked me the same question again.

Two weeks later, the same thing.

Related: To Solve Big Problems, Assume Everything Is Wrong and Ask Dumb Questions

Now, the first time she asked, it was a fair question. After the second and third times, I had to ask the Ops Coordinator a question of my own:

“Okay, now you’ve asked me the same question three times. That’s fine, we’ve made Asking Questions a company Principle for a reason. But I might not be explaining myself clearly. What’s going on?”

“There’s not enough shelf space in the big conference room for all of the new books we’re publishing.”

Boom. From a seemingly dumb question, we learned about a problem that we didn’t even know existed (and something about the Ops Coordinator). That’s the value of creating a culture where anyone can ask any question.

 

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In many cases, a technology visionary can be a CTO. But recruitment businesses have to understand the changing industry patterns to tailor CTO’s roles to accomplish organisation’s goals.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Industry 4.0 is the next industrial revolution fueled by the emergence of digital technologies. It is dramatically altering a CTO’s role in response to accelerating demands of digital business. Industry today requires more businesses to focus strongly on innovation to become tech-driven. To achieve this, organisations need a tech visionary who knows how technologies can redefine their business model. In many cases, a technology visionary can be a CTO. But recruitment businesses have to understand the changing industry patterns to tailor CTO’s roles to accomplish organisation’s goals.

The Need For Evolution

According to a Gartner report, digital transformation has never been as high on priority list for businesses as it is today. 31 per cent of the businesses surveyed reported that technology is number one on their agenda. That apart, 56 per cent of the CEOs acknowledged that digital interventions have led to improved bottom lines. With data substantiating the importance of technology, companies are grappling to give out their best while embracing emerging technologies to lead the race. With one eye on new-age IT technologies and the other on bridging business and innovation, the CTOs of today are drivers of digital transformation, thereby directly contributing to profits and business growth.

Agility And Collaboration – The Two Pillars For Today’s CTO

The future belongs to agile organisations; ones where teams operate in rapid learning and decision-making cycles. A study by HBR says agility leads to 60 per cent higher revenue and profit growth for organisations. The road to agility requires four key elements to come together – structure, people, technology, and processes. Here, the CTO becomes the hub of the wheel of agility.

For any CTO today, the task is to break down barriers between technology and people & processes. Successful agile organisations need aligned leadership. Which is where collaboration becomes a crucial agenda on any CTOs list. With time, CTOs have managed to break down certain walls for leaders to have seen the direct impact of technology on P&L statements, and the need of the hour is to continue the process to operate in complete transparency.

The Evolved Role Of a CTO

CTOs align brand strategy with IT tactics, implying their research and logic to influence business strategies. They are well-versed to anticipate new threats, predict reliable technologies and embrace the maturity of secular trends.

Everything technology

To ensure accelerated speed-to-market and company’s overall growth, the CTOs of today need to adopt different roles during different points of time. A typical CTO’s role involves digital transformation, IT innovation, foreseeing and capturing the next big thing in technology, and impacting business strategy using their foresight and knowledge of customers and / or consumers. CTOs create value for their organisations by – building a roadmap for a brand to succeed; addressing challenges say when to implement new technologies; investing in disruptive technologies such as AI or IoT to enhance ROI; creating core differentiating abilities and coming up with innovative revenue resources.

Customer representation

Does your tech investment policy emphasize only on saving cost? Or it focuses on creating customer value?

An intelligent business ensures the utmost customer experience. CTOs put customers on priority to keep business relevant and profitable. They analyse customers, diagnose lacunae in go-to-market, and propose inimitable value propositions around the customer.

Data security

An effective IT security strategy is the only thing that separates a business from perilous cyber threats. This first line of defence falls solely into the hands of CTO. The cost of data breaches is expected to reach $2 trillion and by this year, 25 per cent of attacks on businesses will include internet-connected devices, says Gartner. To cope with such issues the role of CTO will expand to include cybersecurity experts, responsible for preventive policies and crisis management.

The Changing Business Landscape

Catalysed by technology, the changing corporate landscape is transforming industries and roles. What seemed like a problem six months ago is unlikely to be a problem today. In this ever-evolving, dynamic landscape, the CTOs need to be visionaries & collaborators, the infrastructure commanders, the customer champions, and the big thinkers – all combined into one. And that is not an easy find!

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Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.

Opinions expressed by Entrepreneur contributors are their own.


The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were revolutionary, at the end of the day it was their cutting-edge branding that really took these businesses to the next level. As we enter 2020, it’s important to strive towards branding that’s just as compelling and striking as the brands that dominated the last decade.

Also, younger generations, like later millennials and Generation Z’s, are gaining more buying power, so their tastes will determine the direction of branding trends. Here are four emerging trends that startups should keep track of when creating a noteworthy brand.

Related: Branding Strategies That Create Customers Who Spend 300% More

1. Interactive experiences encourage audiences to engage with your content

As traditional direct advertising continues to lose its luster with modern audiences, customers are seeking new, tech-based experiences. These technologies, like virtual and augmented reality, allow audiences to interact with their favorite brands in brand new ways. Brands that find ways to reinvent themselves in digital spaces are seen as forward-thinking and intriguing by millennials and Gen Zers. Content like BuzzFeed’s interactive quizzes has taken over social media, allowing audiences to personalize themselves through the brands they interact with online.

This past year, IKEA expanded upon the capabilities of its augmented reality app, allowing users to place multiple pieces of virtual IKEA furniture into their rooms, essentially “trying before they buy.” The ability for customers to easily visualize furniture in their own rooms helps them engage with IKEA on a more personal level, making their content and branding more accessible to consumers than ever before. By using immersive technologies like VR and AR, brands can position themselves as extensions of their consumers’ perceptions of the world.

2. Abstract visuals captivate audiences

Trendy branding is less about the services brands offer and more about evoking strong emotions, core values, and lofty ideas. Modern brand imagery has reflected this shift by becoming more abstract and dreamier than ever before. By utilizing more daring, eclectic, and post-modern imagery, trendy startups promote the more ethereal aspects of their brand in a time when these intangibles are more important than ever.

Skillshare, an online learning platform focused on the creative arts, has frequently used abstract imagery in its blog to promote its brand as a hub of outside-the-box creativity. The striking imagery showcases the creativity of Skillshare’s community, establishing its brand as a digital space in which forward-thinking imaginativeness is encouraged. 

3. Animations cut through the static

Modern audiences are also moving beyond static imagery, which is evident through the massive popularity of GIFs on social media. However, GIFs are used so frequently now that they’ve become background noise, leaving their original purpose of getting the audience to slow down and engage with the content unfulfilled. To remedy this, successful brands have incorporated movement and animation into other aspects of their online presence in order to capture the attention of customers. By having charming animations littered throughout the UI of their digital space, brands can make interacting with them a more pleasant and uplifting experience for their customers.

Related: Create Incredible Branding Initiatives Without Hiring Design Help

Mailchimp is a digital marketing platform that uses quirky animations throughout its website to make its digital space inviting and non-intimidating. Rather than bombarding its users with statistics and figures, Mailchimp’s simple, dreamlike animations put customers at ease, encouraging them to check out the site and its features.

4. Eye-catching brand naming intrigues audiences

For startups, incredible products or innovative new services aren’t enough to stand out. Your business must establish a brand that’s compelling and electric, and the first step towards achieving this connection with audiences is through your brand’s name. A name can easily make or break your brand in the eyes of your audience, so deciding on a name that draws positive attention and sticks in your customer’s minds is essential to the branding process.

As modern brands are changing to become more personal, jarring, and disruptive, brand names are following suit. As more and more domains and naming trademarks have been filed, emerging startups have doubled down on striking, out-of-the-box names. Many names, like Discord (a social platform designed for gaming) and Slack (an instant messaging service made for the workplace) are powerful and unconventional despite their simplicity. Others, like the mattress company Purple, use offbeat names in combination with humorous and peculiar branding to gain enormous amounts of attention in industries with traditionally “boring” branding. Some brands even go as far as to use ironic names (like Elon Musk’s The Boring Company), combining wordplay with a name that would have previously been seen as counterintuitive in order to stick out from the competition.

If you’re drafting a name that’s considered unorthodox, make sure to do extensive audience testing to make sure your eccentric name is attracting customers instead of alienating them. 

Related: Why Personal Branding Is a Secret Weapon

Audiences are seeking brands that align with their values

The main commonality between these four branding trends is the idea that startup brands should no longer revolve around their products or services, but on the intangibles — their mission statements, their personalities, and their entrepreneurial spirits. 

As social media dramatically lowers the communication gap between customers and brands, audiences are looking towards brands that are more personable and human. They view them almost as “friends,” and like with any other friend, they hope these brands have ideologies that align with their own. Startup brands won’t make it far if their values or personalities fundamentally clash with those of millennial and Gen Z audiences. To avoid this, craft a brand that is socially conscious, effortlessly cool, and has a strong, unmistakable mission statement.

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Online learning and courses are growing at a rapid pace as professionals realize the lack of skill-based courses


4 min read

Opinions expressed by Entrepreneur contributors are their own.


With the influx of smart devices, Internet and advanced software, the scope of education is expanding to every nook and corner of India. The impact of edtech on not just the education sector but broadly on the society is applaud-worthy, which is why the edtech sector is also highly popular among aspiring start-ups.

Online learning and courses are growing at a rapid pace as professionals realize the lack of skill-based courses and poor infrastructure in the Indian education system is now affecting their careers. 

In the last few years, an increasing number of entrepreneurs have also realized the potential of edtech. The uptrend will continue, thanks to the Digital India campaign, the cultural importance of education in Indian society, and low mobile data prices.

Private equity and venture capital firms are also keenly investing in this sector and not just in K–12 (kindergarten to 12th grade) but also in online courses. Supplemental courses, test preparation, online certification and gamification have vast potential that is yet to be explored. 

Education Sector is Ripe for Disruption

The Indian education system has been following the same traditional approach for decades. Even though the Indian culture has always laid high emphasis on education, yet it has seen a minimal transformation. To reform the country into a digitally empowered nation, the Indian government has also launched the initiative Digital India. 

The education sector is ripe for disruption—ranging from government initiatives to steps taken by educational institutions. The country is seeing a massive wave of revolution in the edtech sector. Schools and universities are embracing digital educational tools, and even offices are encouraging their employees to take up online courses to be more efficient and productive. 

Increasing User Base of Mobile Phones and Internet

 The penetration of smartphones and cheap data rates has been a game-changer for the edtechs. Today, there are over 350 million mobile phone users in India, which is expected to double by 2022. With these numbers, there is no doubt that mobile phones and digital devices are the classrooms of the future. 

Online courses, virtual classrooms, digital teaching tools in classes, and through the increasing use of cutting-edge technologies such as virtual reality, artificial intelligence and augmented reality, the delivery and methodology of learning is changing. Not just the learners and educators, but entrepreneurs are becoming increasingly aware of the potential of technology in education.  

The Young Are Leading the Way 

The workplaces have changed drastically, and the education system must change along. The edtech sector is helping fill the gaps between the education system and the professional world—it is aiding individuals to develop practical skills in addition to the theory taught in classrooms. 

Edtech entrepreneurs, or edupreneurs, are mostly young minds who are passionate about technology and aspirational. They are revolutionizing the education sector by launching unique initiatives and balancing technology with learning, helping it reach students, teachers and parents across metros, and tier II and III cities.

Personalization of Education 

With technology, the educators (teachers, professors, and educational institutions) will be able to strategize and customize the syllabi as per each student. The various educational programmes today are addressing the distinct interests, learning requirements and aspirations of a learner structure. 

Online courses are offering the masses a flexible and affordable way to acquire new skills. The advancements in education are helping people access education easily, rise above traditional bookish knowledge, and gain a better understanding of a subject through videos, online study material and educational apps with a variety of learning tools. 

Education in India is yet to go a long way, but the edtech sector is overcoming the hurdles one at a time.

While making important decision of your business, Don’t take a chance. Trust only expert.

Choose from our variety of services, Connect with the right expert.

Get in on the app boom with this beginner-friendly training.


2 min read

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According to chef Radhika Khandelwal, seasonal produce is more than half the work done to make a delicious dish


4 min read


When did the culinary world become such a glamour space in India? Was it because of Vikas Khanna bringing Indian cuisine to the centre stage, Garima Arora becoming the first Indian women to win a Michelin star or veteran Sanjeev Kapoor’s Khaana Khazaana cook shows?

“The situation is 100 per cent better. At least we have upgraded from just being bawarchis,” said Radhika Khandelwal in an interview. The executive chef and owner of Fig and Maple, Khandelwal still cannot define the cuisine of the restaurant as she keeps experimenting with seasonal ingredients. At times, her restaurant menu changes on a monthly basis. “In a professional kitchen (a fine dining restaurant or a luxury hotel chain kitchen), the menu changes probably once in six months. I have this freedom to experiment only because I own my restaurants,” she said.

Khandelwal moved out of her home to Melbourne, Australia, when she was almost 18, to pursue a course in hairdressing. “While living in Australia, I started working at a restaurant, as a server, to support myself. One day there was a staff issue in the kitchen and I started working there,” she said. The kitchen was short staffed for cooks and within two-three days of assisting the team, Khandelwal bid goodbye to hairdressing forever and entered the culinary world. 

After practicing for more than five years in Melbourne, Khandelwal opened a Deli before moving back to India in 2013. Deli, or Delicatessen, is a retail establishment selling foreign prepared food or a fine selection of high-quality products

She founded Radish Hospitality, an umbrella company for restaurants including Ivy & Bean, and Fig and Maple. Located in Delhi’s Shahpur Jat, Ivy & Bean, an Australian-styled restaurant, was founded in 2013 followed by her second restaurant. “It was a conscious call to work with local produce directly sourced from farmers. You know the farm-to-folk concept,” she said. Cooking with local produce, ironically, is an expensive affair. The cost per dish shoots up almost by 30 per cent, which makes the day-to-day operations and restaurant’s food expensive.

Along with using native ingredients, Khandelwal regularly incorporates zero-waste food in her menu. She has replaced all the spreads and a few chutneys, at Fig & Maple, with Jackfruit seed hummus, and Watermelon Rind Relish, a dip made from watermelon skin, among others. “Root to shoot” is another concept, which has a different menu altogether, including Skinny Chippin, chips made from skin of root vegetables. 

Preparing food by using the entire ingredient, for instance, not just using bananas but also its skin, is a zero-waste concept gaining momentum. As food waste management is one of the major issues, in fight against climate change, this concept has gained much traction in the culinary world. Cooking reality television show MasterChef Australia, among other television shows, built one of the season’s eleventh episode around this concept, challenging its contestants to create a dish from food waste.   

“Even though it is a noble cause, you have to know one thing that people are only going to eat your food if it is tasty. Such campaigns only becomes relevant when people like your product,” Khandewal said. “Cooking with seasonal produce is more than half of the work done to create a delicious food,” she added.

Apart from Khandelwal, chefs including Anahita Dhondy, who runs Soda Bottle Openerwala restaurants, Amnider Sandhu, the only Indian contestant featured on Netflix’s cooking show The Final Table, and owner of India’s only gas-free fine dining restaurant Arth, and Michelin Star-winner Garima Arora, among others, have turned tides in the culinary world. But the space is still highly dominated by men. “On a busy service day, we have very long working hours and girls, especially in India, are unable to stay back. Many companies do not provide pick up and drop services, which makes parents very paranoid,” said Khandelwal.

Describing herself as one who is extremely sensitive towards misconduct at workplace, Khandewal regularly trains her male staff to behave professionally with the female staff.

She considers herself privileged as she learned driving at 18 and lives only five minutes away from her Shahpur Jat restaurant. “It is great to see so many young girls being enthusiastic about this profession but we need a very strong support system from family as well as their employers,” she added.

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