Pitch Deck for Startup Investment
Ideal for: While applying for equity fund.
We are an exclusive platform for startups and trusted by thousands of entrepreneurs across the globe. We deeply understand that, your pitch deck and pitch presentation are probably some of the first things that an investor is seeing to learn more about your company. And, because investments rarely are made after just one meeting, your goal is to spark interest in your company. You want investors to ask for more after they hear your pitch and not just show you to the door.
The pitch deck is a presentation that entrepreneurs put together when seeking a round of funding from investors.
In essence, the three keys to powerful pitch decks that get funded are:
- Clear and simple
- Easy to act on
So, while a solid pitch deck is an essential tool to raising money, the key goal of the deck is to get to the next step. We make your deck as creative as possible. Have a look , what we cover.
Who are you and why you’re here? We keep it short and sweet.
We show the people behind the idea and briefly describe their role. The team is probably one of the most important slides in any pitch deck. The investor wants to know who is driving the bus and what makes them so unique to execute on that mission and vision. Note there are at least 100 other people that have also thought about your same idea. For that reason idea is 10% and 90% is from execution.
If a startup have the right people seated on the right seats of the bus the company will end up finding its direction to success. This is always part of the journey and there is no way to go around it.
What problem are you trying to solve? Is it really a problem? The slide covering the problem should be a way for you to explain what gap you are filling in the market. This needs to be a painful problem that people can relate to and that investors would not have issues with understanding. Normally we would recommend startups to create different slides for the problem and the solution as you don‘t want to overwhelm the investor in one slide. It is to be noted that, when an investor gets involved with your venture is either because one of the following things:
- They have experienced the same problem in the past
- There is a clear sense of ROI down the line for them
- Given their professional expertise they understand it (e.g. doctors with healthcare)
In this slide, we demonstrate here what makes your solution special? How are you different from others?
Description on how are you planning to solve the problem. The solution segment we design is concise and very clear. Especially if you are a tech startup, your solution needs to be scalable. Scalability is the capability of a system to increase its total output under an increased load when resources are added. This is what investors essentially want to see. A company in which they can invest in order to have the wheel turn much faster.
How does your product or service actually work? This slide is all about showing screenshots of your product in action. To make it even more powerful we add some description about the product itself and some quotes of some of your existing clients talking about how much they love your product.
Traction means having a measurable set of customers that serves to prove a potential. In this slide, we show the month over month growth of the business (e.g. revenue, metrics, etc). This is the slide where you would include hopefully the famous hockey stick that investors want to see on every pitch deck they review. Getting to this type of “promise land“ for startups is not easy.
In the event you are very early stage or your growth is not that interesting we would avoid including it. To give you an idea, angel investors or venture capitalists expect at least 15% month over month growth.
Our professional project managers conduct a manual market research to Know and predict, the size of your target market. The market is going to determine the potential exit of the investor. If you are operating in a small market also the returns could be impacted by this. Remember that any market that is under $1B might not be that attractive to an investor in hyper growth businesses. The reason for this is mainly because these investors are on the hunt for investment opportunities that may provide a 10x return in a horizon of 5 to 7 years. Ultimate investors, and especially institutional investors, look for companies that will not only transform or disrupt their industry but have the potential to fundamentally reshape the way consumers interact with a market. We recommend to show on this slide a graph that outlines the market growth in the past and the future potential growth so that investors can quantify the upside and potential ROI on their investment. We make sure we includes sources from research papers too.
What are the alternative solutions in the market?
A short description of your competitor is a good idea to show the investor the competitors that you have executing in your space. How you compare to them and where you land with your value proposition. We want to clearly differentiate yourself from the rest so that the person that is reviewing the slide gets what makes your company so unique.
Another slide that we want to include is one that describes how much capital each competitor has already raised in the past and at what valuation. This could help in providing some perspective of how much the market is paying. This could also play in your favor when the time comes to negotiate the terms of the deal or proceeding with a potential investment.
How are you planning to make money? Show a schedule when you expect revenues to pour in. How are you planning on getting customers’ attention and what will your sales process look like? We use this slide to outline your marketing and sales plan. You’ll want to detail the key tactics that you intend to use to get your product in front of prospective customers.
Normally you want to shoot for at least 3 years of projections. There are some institutional investors that even ask for 5 years of projections but in my experience these investors tend to be the least sophisticated ones. Even though projections are a shot in the dark when you are dealing with startups, they do provide a good idea of where the business is heading and potential outcomes. It also give a good idea to the investor as to how grounded the management of the the company is.
This slide is more important than entrepreneurs normally think. When you first connect with an institutional investor they will ask for your pitch deck. 1 month later they will ask you on your next meeting where things are at and then they will make a decision. With this in mind, it is always a good idea to be more on the conservative side and to over deliver. Worst thing that can happen is for you to completely miss the mark and under promise.
Additionally you will need to have ready your financials ready as investors may want to see that after reviewing your pitch deck. For that reason you do not need to go into much detail on the deck. All you need is to provide a summary.
What is your planned budget? What kind of money are you looking for? Finally, it’s time to actually ask for the money. That’s why you’re doing this pitch deck, right? We know— your potential investors do need to know how much money you are looking for. More importantly, We will explain why you need the amount of money you are asking for and how you plan on using the money. Investors will want to know how their money is being used and how it is going to help you achieve the goals you are setting out for your business.
Your contact details and let the investor know how to reach you quickly.
We will require some basic information about your business, our project managers will manually conduct a market research and gather important market statics. The pitch deck will be showcased with appropriate presentable facts, figures with your growth targets.
If you are serious about your business pitch deck, Don’t take a chance elsewhere, You are at the right place, Presenting the business before the investor is the most important and crucial turning point for any business, You need someone with a high-level understanding of sales psychology to work for your pitch-deck. A couple of design tweaks, professional images, placement, and words could make a multi-million dollar difference.
We recommend you to also obtain our must have
Financial Project Report
that includes next 5 / 7/ 10/ 15/ 20 years detail financial forecast which makes it easy for the investor to get exact idea of possible investment growth.
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Every business idea is unique, We respect our client’s privacy therefore pitch deck sample can not be shared. However, We can show a demo on our computer system if you can connect over Anydesk
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