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The Entrepreneur staff share their favorite books of the year.


5 min read


Here are some of the best books that kept our staffers informed and entertained this year. If you’re looking for a new way to think about business — or an escape from thinking about business! — here are some great recommendations.

‘Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life’ by Rory Sutherland

Rory Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read for entrepreneurs who are hoping to connect with an audience.

— Andrea Hardalo, Social Media Editor

‘Very Modern Mantras: Daily Affirmations for Daily Aggravations’ by Dan Zevin

If other people’s fabulous Instagram accounts kind of make you hope the amazing dessert they just posted gives them food poisoning, this might be the book for you. Humor writer Dan Zevin’s Very Modern Mantras: Daily Affirmations for Daily Aggravations is a hilarious guide for navigating all of the things in life that make us batty — from cracked phones to co-workers who come to work no matter how sick they are to food deliveries of ice-cold pizza. This made me laugh and relieved to know I’m not the only person barely hanging onto my sanity.

— Dan Bova, Digital Editorial Director

​​​​​​​’Bored, Lonely, Angry, Stupid’ by Luke Fernandez and Susan J. Matt

We take some things for granted today—that selfies make us narcissistic, that social media can make us lonely, and so on. This book adds much-needed historical perspective to these knee-jerk fears, by examining how our emotions have been expressed over time, and how they’ve been impacted by new technologies along the way. For example: Long before Twitter, people gathered in rooms for “indignation meetings” to vent their anger! Long before selfies, mirrors and handwritten letters changed the way we talked about vanity! (I interviewed the authors about that for this podcast.) The truth is, we aren’t witnessing massive change today: We’re just seeing the next stage of a constant evolution. Bored, Lonely, Angry, Stupid is a must-read for entrepreneurs—because entrepreneurs are agents of change, and cannot succumb to fear of the new.

—Jason Feifer, Editor in Chief

‘Thick’ by Tressie McMillan Cottom

If you aren’t following Dr. Tressie McMillan Cottom on social media, you should be. As a noted professor of sociology, she speaks truth to power on issues of race, gender, capitalism and how they all intersect, overlap and inform how we move through the world. Thick magically combines personal narrative, humor, candor and research to create the perfect storm of essays. This book demands your attention to the lived experience of black women while inviting you to explore your own place in the systems we contribute to and often benefit from. As entrepreneurs who help craft the consumer landscape, that’s an important discussion we should listen to, take part in and not shy away from — and Thick should be required reading.

—Jennifer Dorsey, Editorial Director of Entrepreneur Press

‘The Making of a Manager’ by Julie Zheng

This was a wonderful book that really was more of a conversation and less of a how-to. Zhuo shares her own experiences (both pitfalls and successes) at a major company with readers who may be struggling with their management role. The biggest takeaway for me was the “do this, not that” or reframing of communication with team members. I recommend this book to anyone who’s just been promoted to managing people. Because, real talk, it is hard and there is no such thing as a natural-born manager. (Prove me wrong, I’ll wait.)

— Vanessa Campos, Sales and Marketing Director of Entrepreneur Press

‘Catch and Kill’ by Ronan Farrow

I’ve been reading Ronan Farrow’s Catch and Kill, a riveting look about the reporting that exposed Harvey Weinstein and the system that tried to stop it. It’s gripping, and it’s an important read for anyone in this day and age. Plus, it’s an example of great writing that takes you on a journey. 

— Hayden Field, Associate Editor

‘Age of Legend’ by Michael J. Sullivan and ‘The Burning White’ by Brent Weeks

These are fantasy books, not business books, and I can’t say the plot or characters will teach you much about how to grow your startup or improve your social media following. However, I’m fascinated with the work it takes to complete a massive project like writing a novel, and the contrasting stories behind how these books were made can offer lessons on creating a workflow. 

Sullivan’s book is part of a larger and, importantly, pre-written series. He had drafts of all six books in the series before he published the first one, and the next two already have announced publication dates. Weeks, meanwhile, clearly didn’t have it all figured out to start — what was originally meant to be a trilogy eventually became a five-book series, unfolding over the entirety of the 2010s. 

Regardless, both authors eventually reached their goals. The Burning White was the finale in Weeks’s epic series, and Sullivan’s will conclude in 2020. So, whether you’re a planner or more of a fly-by-the-seat-of-your-pants type, you can finish that big project of yours, too.

— Matt McCreary, Associate Editor



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Prepay for unlimited talk and text and 2GB of monthly data.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


You can’t do business without your phone. You can’t use your phone without a mobile plan. You don’t want to be subject to contracts, insane fees, and hidden overage charges. So, what do you do? You think outside the box and get a prepaid plan with Tello.

With a prepaid Value plan, Tello offers elite phone service for a fraction of the price. When you sign up, you get unlimited talk and text plus 2GB of 4G LTE data each month for the next six months. Their coast-to-coast wireless coverage is provided by the Nationwide Sprint® Network and includes minutes to Canada, China, and Mexico for the same domestic rate. You’ll even get a free hotspot.

Tello doesn’t require a contract, activation, or early termination fees; just prepay and you’re ready to go. If you go over your allotments, unlimited 2G data kicks in, and you can add Pay As You Go for super affordable international calls if you’d like.

You can use Tello on most phones without any strings attached. Sign up now for a prepaid 6-month plan for 41 percent off $84 at just $49. Today, get an extra 15 percent off with promo code “HAPPYHOLIDAYS” at checkout to get Tello for $42. 

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Give yourself targeted relief whenever you need it.


2 min read

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You dedicate the utmost care and commitment to your business, shouldn’t you do the same with your body? When you’re exercising regularly, you get stronger but you also expose yourself to muscle strain and joint pain. Sure, you can go to a massage parlor to treat your aches and pains, but those costs add up. Instead, give yourself at-home relief with the Evertone™ Prosage Deep Tissue Massager.

This handheld massager takes at-home massage therapy to a whole new level. The gun uses powerful deep tissue vibrations to reduce joint and muscle pain, increase circulation, break up knots, release trigger points, and improve your recovery speed. The powerful internal motor has three intensity levels so you can give yourself a light massage post-workout or really dig into the knots that are holding you back. Just use the gun for 30 seconds on each muscle group to reduce soreness and you’ll be ready to get back to the gym faster.

Don’t let decreased mobility or pain hold you back. The Evertone™ Prosage Deep Tissue Massager is 29 percent off $149 now at just $105. Just today, get an extra 15 percent off with promo code “HAPPYHOLIDAYS” at checkout and grab the massager for $90. 

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There is such a thing as booking too early — you probably won’t find deals if you try to book more than 150 days before takeoff.


2 min read


  • Subscribe to deal newsletters like Scott’s Cheap FlightsSecret Flying, and HolidayPirates. Experts we’ve talked to say Google Flights is the best search tool for comparing airfare. If you’re not sure where you’re headed, take advantage of the world map tool and virtually move around to check prices in different areas. 
  • Airlines typically have planned price hikes 30 days out, 21 days out, 14 days out, seven days out, three days out and day-of — so do everything you can to buy ahead of that 30-day mark. There’s also such a thing as booking too early. You probably won’t find deals if you try to book more than 150 days before takeoff, according to research from Hopper, an airfare forecast app. 
  • If you find an amazing deal, consider jumping on it immediately and making your final decision afterward. “Sleeping on” a purchase can be a smart move, but in this case, U.S. law stipulates that for 24 hours after purchase, you can cancel any flight ticket booked directly with an airline with no penalty. (The only exception is if it’s about a week before departure — for that, you have to check with the airline.) 

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JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Because success in one industry doesn’t necessarily translate to success in another, it’s unusual when founders like JAKK Media’s Managing Partner Kenny Kline find it in four. His company is involved in running media brands in niches ranging from physical health to home security. Between all of its platforms, his company’s content reaches millions of people each month.

To learn about how he and his team established their various footholds, I spoke with Kline to discuss his approach to business and what strategies he finds to be most useful in engaging users. Here are four principles that Kline has leveraged to make it all work.

1. Focus on sustainability.

There’s no easy path to profitability — no shortcuts to the finish line. The best method of securing your company’s future is by prioritizing value creation. In doing this, you have to invest in the quality of your products, rather than chasing the promise of increased traction for a given month. While a growth hack might give you a taste of short-term success, focusing on your company’s sustainability will protect its future. This is to say that businesses have to survive in perpetuity, and a viable business strategy must consider how best to achieve long-term sustainability.  

Related: How These Entrepreneurs Under 20 Are Changing Industries

According to Kline, “There are always changes in algorithms, changes in consumer behavior, changes in platform.” Because this makes various growth hacks unreliable in the long run, providing the most value to customers is what best increases your chances of success. When thinking about web traffic, Kline describes Google’s algorithm as volatile, but says what makes a more significant difference than any SEO tactics is putting out content that people actually value.

2. Invest in building communities.

In thinking about how the Google algorithm has changed over time, Kline developed a particular interest in his brand’s digital ecosystem. Noting the decreasing organic reach of sites like Facebook and Instagram, he began to reconsider how best to cultivate a community around his business. 

For him, this involved two things. The first is having, as he puts it, a “focus on mobile experience.” For JAKK media, the majority of web traffic comes via mobile devices, and so not only does this mean there is a great importance in “making sure that your [mobile] site is fast”, says Kline, but moreover that the integration of share buttons for any social-media platform can significantly increase your business’s reach. And, if applicable, your chances at virality.

Giving users the opportunity to participate in expanding your company’s reach through their own organic networks can be an effective way of reaching individuals who would not have otherwise come across it. Moreover, giving users the chance to engage with your company on social media — or simply advocate for it — develops a sense of loyalty integral to creating an online community.

3. Humanize your business.

In conducting business, Kline has adopted an outlook that focuses on people. A dedication to responsiveness and an aim for interactivity and engagement is the foundation for the online community he’s trying to cultivate. As Kline sees it, businesses should “respond to comments, engage on social, respond to emails and create a dialogue on platforms where readers and viewers are already interacting with your content.” Aside from helping “users feel like there are real people behind brands,” Kline says that these kinds of interactions build trust and bring about what he calls “super readers” who, in enjoying JAKK media’s content, “feel especially looped into it.”

This focus on people, however, is more than external. In the context of dealing with internal issues, partners and contractors, Kline says that, whenever possible, businesses should aim “to be kind and reasonable.”

Related: How to Diversify Your Customer Base and Grow Your Business

4. Ask your customers what they want.

Kline’s people-focused approach to conducting business involves an often-underutilized tactic to finding out what his customers want: asking them directly. Keeping an open line to your consumers and seeking out the platforms they use is the most effective way of finding out what they want first-hand. 

More than anything else, if you want your consumers to develop brand loyalty and advocate for you online, there has to be a degree of mutualism. By actively seeking to give consumers the content or products they desire, you can sustain your value proposition while actively involving your consumer base in your company’s output process.

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Learn SEO secrets to push your pages to the top of Google.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That means you need a viable, comprehensive SEO strategy. You’ll learn how to create one in The Pro Google SEO & SERP Certification Bundle.

This 10-course bundle gives you a beginner-friendly, yet extensive, introduction to SEO. You’ll learn how to decipher Google’s algorithm to make your pages stand out through link building, optimizing web imagery, citations, advanced keyword research, and more. You’ll even get a crash course in creating an SEO strategy for voice search. Beyond Google, the bundle introduces you to Amazon SEO, so you can make your products stand out on Amazon as well.

The Pro Google SEO & SERP Certification Bundle doesn’t just stop at SEO. It includes courses covering a wide variety of digital marketing strategies which can also benefit from improving your SEO. You’ll learn how to launch an effective PPC ad campaign, how to expand your web pages’ reach through paid advertising, and much more.

Take your business to new heights. The Pro Google SEO & SERP Certification Bundle is on sale for just $29 today.

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Learn Microsoft Excel inside and out.


2 min read

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Microsoft Excel is the world’s most ubiquitous office software. Regardless of industry, Excel plays a crucial role in organizing, managing, and analyzing data, allowing businesses to operate more efficiently. If there’s one office software you should be fluent with, it’s Excel. Not feeling quite up to snuff? Check out The Professional Microsoft Excel Certification Training Bundle.

This 8-course, 45-hour bundle gives you a comprehensive look at all Excel can do, taking you from a beginner to expert level at your pace. With a couple of general courses, you can get familiar with basic Excel tools and functions, learning how to cut down on the time it takes you to build basic sheets or perform simple tasks. From there, you’ll delve into some of Excel’s more advanced features you may not have known about. You’ll discover how to visualize data graphically, create complex data models, derive valuable insights by performing business analysis, and even draw patterns between data. Excel is so much more than a spreadsheet program, and you’ll get a first-hand look at how to take full advantage of its features.

Become the office Excel whiz. The Professional Microsoft Excel Certification Training Bundle is on sale now for just $39.

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On the new episode of ‘Capability Amplifier,’ host Mike Koenigs digs deep into the world of personal branding.


11 min read

Opinions expressed by Entrepreneur contributors are their own.


Oprah Winfrey, Elon Musk, Steve Jobs… these are some of the largest personal brands in human history in terms of name recognition and global impact. Now think about your personal brand for a moment. Where would you be if you had to start over, with only the benefit of a strong personal brand, and the ability to influence and connect with a large number of people?

As an example, Elon Musk has never paid for advertising or marketing. In his most recent Tesla Cybertruck launch, he booked over 200,000 preorders in just a few days that, when fulfilled, represents over $10 billion in sales! (That’s assuming an average price per truck of $50,000). Yes, Musk is a unicorn — but when you have an audience of thousands or tens of thousands of people, you can produce impact, a shift in perception or millions of dollars in sales with an article, social post, video, speech or book…in hours or days.

Related: 8 Reasons a Powerful Personal Brand Will Make You Successful

I recently had the opportunity to chat with an expert on the subject of personal branding. His name is Dmitriy Kozlov and he is the Chief Expression Officer of Influex.com. Kozlov is in the business of creating personal brand websites. He shared his biggest secrets to creating a powerful, personal brand for yourself (he’s also responsible for creating my personal brand website) and an asset you can leverage for all your future activities.

Kozlov has been in the branding business for 10 years, most recently with Influex, a word he invented that combines the words “influence” and “expression.” Influence refers to marketing and everything that influences your audience, and expression refers to the art and beauty — who you are at your core essence and bringing it forth to the world in an elegant way. Kozlov believes that your greatest influence comes through your fullest expression. 

When Kozlov was in college, he built his own personal brand website. It was a simple WordPress blog, but people liked it enough that they started paying him to build their websites. Fast forward to July 2014, and he was running a web development agency that builds branding sites for internet marketers. One of Kozlov’s early breaks came when renowned marketer, Mike Dillard asked him to build his personal brand site Kozlov dove in, did a great job, and produced what would become one of the first epic personal brand sites. Dillard shared it with his audience of 400,000 people and soon leads started flooding in asking Kozlov to build their sites.

Many of those leads asked Kozlov what WordPress templates or framework he used for Mike’s site. His initial reaction was frustration because there were no templates or framework to share — simply artistic, creative expression. He soon realized he had a market opportunity to help people create what he had created using a system and process that produced consistent, predictable results. It wasn’t about the templates or framework — it was about the psychology of influence.

Kozlov built an impressive portfolio of personal brand sites for major entrepreneurial influencers and in the process learned, step by step, every piece of what makes a really great personal brand site. In this article, you’ll learn the major principles that anyone can apply so that before you start a pixel of design, you’ll know exactly what to do – and what mistakes to avoid.

11 Lessons For Your Fullest Expression Through Your Personal Brand Presence

 

Lesson 1: Brand Clarity Triangle

 

Before you start building your personal brand website, you must get really clear on its purpose. The Brand Clarity Triangle clarifies which websites you need.

You can build separate Personal, Company or Product sites, or create combinations of both — where you are the product or you are the company.

Determining your brand type will influence your website’s design, especially if you have multiple brands and your personal brand is not your company, as with Kozlov’s client Joe Polish. In this case, it’s important to keep the brands distinct but congruent. Polish’s personal brand website and his Genius Network websites are clearly artistically related and have the same “feel” but are different entities, each with their own purpose and strategy. His personal brand website serves for credibility, connection and authority, while the Genius Network company brand website attracts new members and event attendees. 

Joe Polish personal website JoePolish.com

Joe Polish company and product website GeniusNetwork.com

If your personal brand is your company, as with Dan Lok, then you only need one website. Your status as an expert or influencer is what people are buying.

 

Lesson 2: Care In Your Copy

A common misconception is that your personal brand is about you. Your primary goal is to speak to your audience. In the case of Mike Dillard’s personal brand website, the home page displays of Dillard and reads, “I help entrepreneurs start and grow the business of their dreams.” It states what he helps with and speaks directly to his audience, helping them feel understood, then details how he can help them. Instead of a website that proclaims, “Look how great I am,” it says, “I understand you, and here’s how I can help empower and help you.” 

 

Care in your copy: http://MikeDillard.com

 

Lesson 3: Connect With Your Origin Story

One of the best ways to connect with your audience and potential clients is by sharing your origin story. A great example is Roland Frasier. Frasier is a successful entrepreneur with over 40 companies. When he and Kozlov started working together, Frasier had his business biography listing his accomplishments, and he already had the reputation of being the smartest guy in the room. Influex’s Story Expert Patrick Combs rewrote Frasier’s story to humanize him for a deeper connection to his entrepreneurial audience, including his anecdote from when Frasier was 16 years old, playing in clubs, showing how he got started in his teens. This origin story demonstrated that for Frasier, business has been all about creative expression and that creativity is what really drives him.

Origin story: Http://RolandFrasier.com/story

 

Lesson 4: Connect With Photography

The next way to create a powerful connection with your potential clients is through photography. The first way to approach this is through an epic, professional photoshoot, like Alyse Parker; the second is by using photos of you in your “natural environment,” doing your everyday activities, like Ryan Deiss in his office, laughing with his team. Whichever you choose can be highly effective. It just depends on which approach you prefer,  and how comfortable or private of a person you are. Make sure that your photos show the full range of who you are, and represent an authentic glimpse into your life and personality. 

Photoshoot: https://alyseparker.com/

Natural Environment: http://www.ryandeiss.com/

Lesson 5: Credibility

Combine content and credibility by sharing your client’s success stories, testimonials and industry recognition. You can include an Industry Recognition section if you have praise from influential or noteworthy figures, as with Joe Polish, whose personal brand website features quotes from business icons like Sir Richard Branson and Tim Ferriss. Meanwhile, his Genius Network site features testimonials from his Genius Network Members. 

Credibility Joe Polish: https://joepolish.com/about/industry-recognition/

Another great way to highlight your credibility is with client testimonials in a video format, story format, and screenshots from Facebook or text messages, like on Alex Moscow’s website. This shows a full range of impact in the context of your community. Provide social proof whenever possible.

Credibility Alex Moscow: Http://alexjmoscow.com/who-we-serve

 

Lesson 6: Media + Press

Another effective way to build credibility is by highlighting any media or press coverage that you’ve received. Take a look at Cameron Herold’s website. His headline is a quote from Forbes, which conveys Herold’s credibility in a humble yet highly effective fashion, followed by key media logos of where Herold has been featured. This personal brand website component adds social proof, attracts media attention and enables people to request to interview you or bring you onto their platforms. 

Media + Press: https://www.cameronherold.com/media/

 

Lesson 7: Speaking

Whether you’re an executive or an entrepreneur, your personal brand influences your company. Being on more stages, even if those are virtual stages like podcasts, will impact your business positively and most likely will be fulfilling for you. Speaking is a combination of credibility and content. Let’s look at Cameron Herold again, as public speaking is a core element of his career. 

The structure of this page includes a headline that sells the benefits of you speaking, an opportunity to book you, and clips of your past talks. You’ll also want to include testimonials from people who have heard you speak or hosted you at their event, and your speaker biography.  This bio credentials you in a dynamic way – similar to how you would be introduced on stage — and teases topics that you would commonly speak about.

Speaking: https://www.cameronherold.com/speaker/

 

Lesson 8: Content

Content is king, and Kozlov uses my website as a compelling example of how to combine credibility and content. When you scroll through my site, you’ll see a quote from Tony Robbins, testimonials from clients, information about my podcast with Dan Sullivan, a mini-bio, a link to my blog, a free informational video and a clear call to action to work with me. All of these elements provide value, build credibility and establish trust with potential clients. 

Content: Http://MikeKoenigs.com

 

Lesson 9: Calls To Action

How do you monetize your brand with success? Calls to action fall into two primary categories of calls to capture and convert

You capture a lead, or bring someone into your world (typically by enticing them to give you their email address in exchange for free, valuable content), or you convert them when they buy one of your products or agree to get on a call with you to do business. 

Kathrin Zenkina is a great example of effective calls to action. She has built a huge business empowering young women to manifest their dreams and create financial freedom. At the top of her website, there’s a free quiz and an offer for free journal prompts, both of which capture leads in the form of email addresses. There’s also an opportunity to get to know Zenkina and join her community. If you end up taking any of these actions, it’s more than likely you’ll end up purchasing at some point.

 

Calls to Action: https://manifestationbabe.com/

 

Lesson 10: Fun and Functional Footer

A Fun and Functional Footer is focused on connection, community and conversion. So many websites view the footer as a throwaway and don’t make it very intentional. What if, instead, you focused on connection, community and conversion? After all, many website visitors scroll to the bottom of a website on nearly every page of your site; it’s worth taking the time to make your footer spectacular. 

In Kozlov’s opinion, the header and footer are the most important areas of your site. 

Dr. Venus’s footer hits all the points. She features great photos, allowing people to connect with her, join her community, stay connected through her social media platforms and hire her. Intentional connection, community and conversion. 

 

 

Footer Fun + Function: https://venusopal.com/

 

Lesson 11: Creative Canvas

Ultimately, consider your personal branding website as a creative canvas for your own expression. It’s your opportunity to fully express your essence and have fun – and it works so much better than if you try to fit yourself into a box and mimic other popular sites. Use these sites for structure, inspiration and examples of what’s possible for your own authentic expression!

If you’d like to learn more about Kozlov, his company, Influex, and how he can help you build your personal brand, head to Influex.com or get in touch by emailing express@influex.com.

Watch the whole video here

 

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Get a great gift without breaking the bank on an Apple Watch.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Whether your New Year’s resolution is to increase your fitness level or you’re trying to find the perfect gift for that special someone, smartwatches are extremely en vogue this time of year. Considering how feature-rich and convenient many models are, it makes perfect sense. Smartwatches can just plain do a lot these days! If you’re in the market but don’t want to shell out hundreds for an Apple Watch, check out these more budget-friendly alternatives.

LIFE2+ Smartwatch

LIFE2+ Smartwatch

Image credit:
Entrepreneur Store

Don’t be fooled by this smartwatch’s minimalist look. It is absolutely loaded with smart technology. With a sleek look, punctuated by sapphire glass and a Milanese band, this watch will look great whether you’re leading a meeting in the office or hitting the gym. It has touch screen music controls and a built-in smart assistant to help you keep your life in order without having to constantly input data to your phone. Plus, by syncing with the NOERDEN app, you can get best-in-class activity tracking of your steps, distance traveled, calories burned, and even set and track fitness goals. 

The LIFE2+ Smartwatch retails for $149 but right now it’s on sale for 33% off at just $99. Get it in black or white. Save an additional 15% off with promo code “MERRYSAVE15” at checkout. 

MATE2 Smartwatch

MATE2 Smartwatch

Image credit:
Entrepreneur Store

Also from NOERDEN, the MATE2 offers many of the same features as the LIFE2+ but in a more ornate package. This gorgeous, elegant hybrid smartwatch looks great with everything and, with integrated high-intensity interval training and multi-sport functions, you can easily transition from the boardroom to the gym. It has touchscreen music controls and the same activity features as the LIFE2+ and allows you to track your progress through the NOERDEN app. It even has an embedded G-sensor to better track your physical activity and sleep.

The MATE2 Smartwatch retails for $179 but right now it’s on sale for 39% off at just $109. Get it in black or white. Use promo code “MERRYSAVE15” at checkout and get another 15% off. 

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This founder looked to spread C-suite perks to small businesses.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


In this video, Entrepreneur Network partner Business Rockstars speaks with Eric Kuhn of Founders Card, who noticed that many investment firms were able to benefit from lower interest rates but bottom-level entrepreneurs were not benefitting. This revelation prompted Founders Card, which is meant to create a membership community for founders and CEOs, through which they can receive certain perks and benefits.

The program is very helpful to building and growing the business. The membership is ideal for rising executives who are eager to get certain benefits and networking opportunities. 

Click the video to hear more from Business Rockstars and Eric Kuhn.

Related: How This Accounting Firm’s Office Builds Structure and Invites the Flow of Ideas

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