Category "Business"

We began to develop a theory during the Q4 earnings cycle that is beginning to play out. In our view, the sporting goods stocks that have been rising the wave of social distancing are set up for the second wave of game-changing growth this year.

4 min read

This story originally appeared on MarketBeat

Another Great Season Is In Store For Sporting Goods 

We began to develop a theory during the Q4 earnings cycle that is beginning to play out. In our view, the sporting goods stocks that have been rising the wave of social distancing are set up for the second wave of game-changing growth this year. Socially distanced and non-organized, outdoor activities are still going to be a high priority this year and there is the reopening of organized sports to consider as well. Think of all those local leagues that haven’t been in session and all the gear that hasn’t been sold because of it. Those leagues are getting ready to reopen and that is going to drive a wave of demand that has been pent up for over a year. And we are not the only ones who think so. 

Bank of America issued a mid-cycle update on the sporting goods industry and its data suggests not only strength but upward momentum in sales. According to them, revenue is on track to grow roughly 40% from last year, 14.5% versus the two-year comp, which is against a relatively easy comp. The fiscal Q1 period saw huge declines across the industry that were later recouped and more. eCommerce continues to be a major driver of revenue with double-digit gains expected at most retailers. 

“Our channel checks indicate momentum is being led by team sports equipment including baseball, and football/soccer (due to deferred fall seasons) as well as continued Solitary Leisure momentum with spending across Golf, Campgrounds, and Bikes all still elevated according to BAC card data,” the bank says.

DICK’s Sporting Goods An Obvious Winner 

Dick’s Sporting Goods (NYSE: DKS) and its competitor Hibbet Sports (NASDAQ: HIBB) are the obvious winners. Both companies have tremendous brand recognition within their operating areas and health eCommerce presence as well. While both offer a great value relative to the broad market the biggest difference between the two is the dividend. Trading at only 16X this year’s earnings the 1.75% yield is attractive and growing. Dick’s Sporting Goods has been increasing the distribution for 7 years and on track for an 8th consecutive increase later in the fiscal year. 

The caveat with Dick’s Sporting Goods and Hibbett Sports both is the short interest. The short interest in both stocks is high and running in the 18% range. This has the stock set up for a big fall if the earnings results fail to impress the market but there is a silver lining. There is a possibility heavy short-selling will drive prices lower and open up a buying opportunity either before the report is released or shortly afterward. In either case, we would become buyers of this stock. If not, then the current holders may be in for a vigorous short-squeeze and liquidity event. 

Sporting Goods Stocks Are In Season Again 

Johnson Outdoors Is A Less-Obvious Choice 

A less-obvious choice is a company like Johnson Outdoors (NASDAQ: JOUT), a company that makes so much of the camping, fishing, and boating equipment being sold by the sporting goods retailers. Not to mention the demand from the RV industry. Johnson Outdoors also pays a dividend albeit a smaller one, the stock also offers a value at 19X earnings, and it has a very low 1.0% short interest. The company is scheduled to report Q1 earnings later this week and will very likely exceed the analyst’s expectations. Not only are consumer trends still strong, but retailers like Dick’s and Hibbett are struggling to rebuild inventory. 

Shares of Johnson Outdoors are pulling back ahead of the earnings report and may move lower in its wake. The move, however, has yet to truly break trend or support so bears are urged to be cautious. For the bulls, if the price action confirms support and/or the trend line, we see this stock moving back up to retest the recently set all-time high and then proceed into the new all-time-high territory. Simply based on the earnings multiple, this stock could be trading another $22 or 15% higher by the time summer rolls around. 

Sporting Goods Stocks Are In Season Again 

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5 min read

Opinions expressed by Entrepreneur contributors are their own.

WhatsApp is no longer just for messaging and calls. This app, which is part of Facebook, has become an engagement and commerce tool for entrepreneurs and small business owners alike. It can provide another channel for brand building, customer interaction and intelligence, and revenue opportunities. 

Designed around the idea that today’s consumers and businesses prefer mobility, WhatsApp empowers companies to move into the mobile environment through several different touch points. 

Related: How to Get Invited to Clubhouse

Product catalog creation 

Facebook introduced the product catalog for WhatsApp Business users in 2019. You can create an online catalog of your products that customers can browse through the app. You have the ability to add significant content that helps shoppers learn more about each product, helping to inform and encourage their purchase. This information can include elements such as product name, product description, a URL link, product SKU and even an image of each item. 

For small businesses that have yet to develop a real web presence, this can help you get in front of customers with a minimum of effort. It’s especially helpful for those businesses just starting out that may be only known through a local kiosk, farmer’s market, or some other small offline following. Appreciative, loyal customers will find it easier to keep buying from these brands while simultaneously easily promoting them within their social circle, thus broadening the brand’s reach. 

Product ordering

Beyond just browsing and learning about your products, shoppers can immediately click on one or more items, add them to a shopping cart on the app and complete a purchase. 

WhatsApp Business added this functionality in 2020 and plans to launch more payment tools in 2021. That would mean the entire shopping process could be completed within the messaging window of this app. 

Related: 8 Content Marketing Ideas to Strengthen Your Bottom Line

Conversations while shopping 

WhatsApp is propelling the conversational commerce concept. That’s when companies use interactive media (like WhatsApp) to communicate with customers throughout the purchase process. You may see your response and engagement rate increase simply by switching from phone calls, which often go unanswered, to instant messaging, which often feels less intrusive to customers. 

Not only do they know who is contacting them, but they also retain more control over the conversation with your brand. It is also an easier and more cost-effective way to engage with international customers, where phone calls may prove either cost-prohibitive or impractical.  

Conversational commerce differs from promotional messaging. It focuses on dialogue that helps your company build relationships with customers, thus creating a conversation during all parts of the customer purchase journey, from need recognition all the way through to purchase decision (and even repurchase). 

WhatsApp provides multiple ways to start these conversations, including messaging templates that guide you through the most effective dialogue strategies. For example, thoughtful approaches to encouraging a conversation include providing space for customers to ask questions about products or services, giving them order updates and confirmations on shipping and delivery, and offering answers to basic inquiries about business hours and similar questions. You can also use the app to share information on upcoming offers or to deliver personalized messages and deals tied to a customer’s birthday or anniversary. 

Related: Te Quiero Mucho: How to Benchmark Taco Bell’s Winning Marketing Strategy

WhatsApp API for more complex features

Beyond WhatsApp Business, you can explore the paid version known as the WhatsApp Business API, which is designed for larger businesses and businesses seeking enhanced sophistication in messaging. This version offers an extensive array of additional features, including the product ordering and order checking. 

The API includes integration with Facebook advertising tools so that targeted audience members can contact your brand directly through a paid social media ad. Since it is an API, you can integrate with other third-party companies to further extend the power of WhatsApp Business. You can optimize your business profile page with additional content, such as a business description, contact information (address, email address, and website URL), and a cover photo.

Additionally, the WhatsApp API delivers more robust metrics about your audience in the app. In turn, this intelligence can help your marketing team develop more impactful messaging, campaigns, and product displays. 

Related: Hire Your Next Remote Team Member from One of These 20 U.S. Tech Hubs

An internal opportunity

Although WhatsApp Business is primarily an external tool to use with leads and existing customers, the app also offers internal applications to help make workflows easier for your team members. It’s a simple tool that your employees may already use to communicate outside of work, which makes it even easier to deploy with little to no pushback on having to use another tool. 

Consider putting WhatsApp to work within your company by developing specific groups, such as a sales group or marketing group. That way, your teams can share information through instant message, rather than an email chain. Many individuals prefer to use this immediate communication channel, so it makes sense to introduce it within the work environment. 

New business territories

WhatsApp is a tool that helps your business move into new territories with a simpler commerce infrastructure. This can be an ideal and cost-effective way to expand into new growth areas for your startup or small business. It offers a unique business model that suits unprecedented times and physical business limitations. 

It could mean using WhatsApp Business as a booking or consultation platform for a service-based business or for deliveries from a restaurant or retailer without a physical storefront. It can also assist with internal growth, providing a channel to help your employees and outsourced team members stay connected. 

Related: Make Sure to Ask Yourself These 3 Business Questions for 2021

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There was a time when working from home was a pipe dream, but recently, there’s been a surge of jobs you can do from your own place.

Whether that’s working remotely for a company or starting your own business, there’s no shortage of work-from-home opportunities. Here are 50 options, many of which can generate annual earnings that equate to more than the average American salary. 

1. Affiliate Marketer

For those unfamiliar with affiliate marketing, it’s simply referral marketing where you earn a commission. Let’s say that you have a website and refer a book on Amazon. When the visitor clicks the affiliate link and buys the book, Amazon will pay you a percentage of the sale. People love affiliate marketing because they can start earning money passively with few startup costs.

Related: 5 Ways to Ensure Remote Employees Feel Part of the Team

2. Animator

Are you an artistic and creative individual who is able to create animation and visual effects for television, movies, video games and other types of media? Then you can work at home as freelance animator. (Personally, I’ve seen animators make between $25 to $106 an hour on sites like Upwork.)

3. Baker/Caterer/Chef

If you have a knack for baking or cooking, then turn your passion into a side business. From your own kitchen, you could start a catering business or become a personal chef. If you’re a baker, you could sell you goods to friends, neighbors, online or at local farmer’s markets.

4. Blogger

Blogging is inexpensive and easy to start doing. It could be as simple as you just writing about your favorite music or food, and eventually, you can start generating money from your site. Just keep in mind that you need to pay patient when it comes to cashing in on your blog. If this is something you want to pursue, check out this guide.

5. Bookkeeper

Believe it or not, you don’t have to be a CPA to start bookkeeping. Just sign up for a bookkeeping course at a community college or even online (such as this course from The Accounting Coach). Once you complete a course, you can start earning, and the median salary is reportedly $34,000. (Some stay-at-home bookkeepers I’ve spoken with personally make more than $70,000.)

6. Child Caregiver

Whether if it’s just for a couple of hours or for the entire day, running a childcare business from your home can be lucrative. Just make sure that you obtain the correct licenses and permits.

7. Clinical Research Coordinator

Clinical research coordinators help manage operations for clinical trials. You could make more than $48,000 with this job, and you don’t need a bachelor’s degree.

Related: Bashing the Stereotypes: What You Need to Know About Gen Z

8. Consulting

If you have experience and knowledge in a specific area, then consider sharing it with others. For example, if you’re an accountant or lawyer, then you can provide advice to small businesses for a pretty penny. You could also consult businesses on how to use a new software program or how to become more environmentally friendly. (If you’re interested, my company offers a consulting guide to get started.)

9. Customer Service Representative

Do you possess excellent communication skills? Do you also have a landline and reliable internet? Then you can earn between $8 and $15 per hour as a customer service representative.

10. Data Entry

Inputting data for businesses isn’t the most of exciting of jobs. However, you don’t need any previous experience, and you can start at $10 per hour.

11. Copy Writing

You can write copy for businesses from your home and, in some cases, earn up to six figures. Try Fiverr or Upwork to find gigs. 

12. E-commerce Store Owner

There are five types of e-commerce business models: dropshipping, wholesaling, manufacturing, white-labeling and subscriptions. Thanks to sites like Shopify, Magento and WooCommerce, you can quickly launch your own ecommerce store.

13. Editing and Proofreading

Companies like Book in a Box pay around $20 per hour to editors, book jacket designers and proofreaders.

14. Event Planner

Whether if it’s planning a wedding, birthday party or corporate event, people are looking for organized individuals to do most of the event planning for them.

Related: Learn the 4 Principles That Helped This Virtual Company Become One of the Best Cultures in America

15. Film and Post Instructional Videos

Are you really good at something? Try creating a YouTube account and filming yourself instructing others on how to do what you’re skilled at. To start earning some cash, enroll in YouTube’s partner program so that you can make $1 to $2 per 1,000 views.

16. Grant Writer

Universities, hospitals, and nonprofit organizations often need to apply for grant money. Since these applications can be difficult to write, these businesses often turn to talented grant writers. As a grant writer, you can make between $40,300 and $67,000 per year.

17. Graphic Designer

Many businesses are in need of someone to design their logos, websites or visual ads. If you have a degree or certification in this area, you can make a comfortable salary annually (reportedly $45,000 and up). The more skilled you are, the more clients you’ll likely get through word of mouth. Here’s a guide on how to build a website that can help you get started.

18. Handmade Crafter

Do you make handmade products like jewelry or furniture? If so, try setting up an Etsy shop and selling your handmade crafts online.

19. Instructor

Do you know how to play a musical instrument? Can you get people into shape? Whatever your knowledge or experience, some people will pay you to share that information with them, whether in person or online.

20. Internet Security Specialist

As an internet security specialist, you monitor networks for security threats and implement security standards. You may also install data protection systems as well. Given the attention that online security has been receiving, this job is expected to grow steadily over the next several years.

Related: How to Stay Motivated Working From Home

21. Online Juror

When attorneys prepare for a trial, they often seek feedback on their case. Depending on the mock jury website you choose, you can make between $5 to $150 for your opinion.

22. Online Teacher

Are you a teacher who’s looking for a more flexible schedule? Then consider teaching via Skype or via a pre-recorded session through organizations like K12 and Connections Academy.

23. Patent or Intellectual Property Lawyer

Applying for a patent or protecting intellectual property are both areas where expert advice is needed. As such, if this is your area of the law, you could reportedly make between $112 and $121 per hour.

24. Peer-to-Peer Lender

Thanks to sites like Lending Club and Prosper, you can easily lend money to a business or individual. As an investor, you’d make money on the paid interest of the note.

25. Pet Groomer

Do you love being around animals? Are you also patient enough to clean and style pets? If so, this could be a great home-based business.

Related: The Biggest Do’s and Don’ts of Video Conferencing

26. Photographer/Videographer

Even though everyone has a camera on their phone these days, there’s still a need for these types of professionals like for events like weddings. You can also sell your images on sites like Foap.

27. Product Reviewer

You can make a decent living (reportedly between $20,000 and $95,000) just by reviewing the products that you use daily.

28. Programmer

Learn a programming language, such as Ruby, and you could end up making around $61 per hour for programming. If you’re interested, here’s a handy programmer guide to get you on your way.

29. Realtor

While you can run a reality business from your home, as long as you have your state’s real estate license, you still need to show potential buyers the home. But don’t forget that you also have to prepare the home for showing. Thanks to technology, you can become a virtual realtor where you can show a property without having to be there in person.

30. Renter 

Do you have an extra bedroom? How about a car you don’t drive everyday? Are there household items laying around collecting dust? If so, try renting them out to people who could use them. (I personally made over $50,000 renting out my basement in 2017.)

31. Repairer

If you have a knack for fixing things, like bicycles, cars or computers, then consider launching your own repair business. It probably doesn’t cost more than a little marketing to get started since you probably already have the tools and resources.

Related: 3 Ways to Keep Employees Productive at Home

32. Short Tasks

A short task is a job or assignment that can be completed quickly. Examples include writing a review, taking a survey, or watching a video. They may not pay much, but it’s a fast and easy way to make money from home. Here’s a list of short task sites you can check out if interested.

33. Social Media Manager

There are a lot of organizations who need someone to manage their social media accounts, and some may even want you to completely develop a social media strategy for them.

34. Stylist

If you love fashion and want to work from home, then you can become an online stylist. Some reportedly make up to $15 an hour. 

35. Survey Taker

This won’t make you a millionaire, but you can be paid between $1 and $50 each time you take an opinion poll, answer questions about your shopping habits or review a product. You’re usually paid by check, PayPal or points that can later be redeemed for gift cards.

36. Tax Preparer

Even though this is a seasonal gig, you can make a salary of over $30,000. Don’t forget to register with the IRS before you start this home-based business.

37. Become an Expert

Nowadays, people are going online to find experts at things they themselves may be struglging with. A growing trend is hiring an expert versus hiring a large company to come in and help fix problems. One resource is Catalant, which hires out experts from $15 an hour to $280 an hour. That’s one option if you’re looking to help others with your knowledge.

Related: How This Mom Grew Multiple 6-Figure Businesses From Home

38. Telephone Nurse

If you’re a registered nurse, then you could work for health insurers or health management companies like Humana, Aetna and UnitedHealth Group. They hire nurses remotely to handle case management, treatment authorization and patient education.

39. Transcriber/Transcriptionist

This job essentially means listening to audio files, such as lectures or doctors’ medical dictations, and then typing out what you hear. It’s an entry-level gig that can pay up to $25 an hour.

40. Translator

Are you fluent in another language? Start earning a living off of this skill by translating documents or becoming an interpreter.

41. Travel Agent

Despite the fact that there are numerous travel sites that make planning a trip a breeze, it can still be time-consuming. What’s more, there may be certain travel conditions that you are not aware of. That’s why there’s still a market for travel agents to scour the web for the best deals, share advice or plan itineraries.

42. Virtual Assistant

If you’re organized and can handle office duties like replying to emails, calendar management, entering data and assisting with social media, then this job is perfect for you. And you can make between $10 and $15 per hour.

Related: 4 Reasons Not to Be a Stiff About Employees Working From Home

43. Virtual Public Relations Representative

Some small- to medium-sized businesses don’t have the budget for a dedicated chief marketing officer, a vice president of marketing or even a public relations firm. But they may have the funds to hire a virtual public relations representative to take care of duties like promoting a business or managing a crisis.

44. Virtual Recruiter

This is pretty much the same position as an in-house recruiter except you get to work wherever you want. The other major difference is that you search the web to find the right employee for the right position. You’re also responsible for screening the applicant and being a part of the interviewing and negotiation process. Some recruiters are paid upward of $125 an hour for building resume templates.

45. Virtual Tutor

If you have extensive knowledge in a specific area, then you could earn between $12 to $35 per hour by tutoring students either over the phone or on Skype.

46. Voice Acting

If you have a golden voice, you can make somewhere between $56 and $72 per hour.

47. Web Developer

Depending on the specific job, as well as your expertise, you could bring in between $55,000 and $175,000 per year building websites from scratch.

Related: The Legal Implications of Expecting Employees to Work After Hours

48. Web Search Evaluator

In order to deliver the most accurate service to customers, search engines pay individuals to analyze search results. You don’t need to have much experience, and you can haul in $12 to $15 an hour.

49. Website Tester

Businesses want to make sure that their websites are intuitive and easy to navigate. As such, they’ll assign instructions for people to follow to check out their site. Each test usually takes around 15 to 20 minutes. In return, you’ll often be paid $10 to $15 per test.

50. Writing Gigs

Businesses of all sizes need written content, like blog posts, website copy or eBooks. As a result, there are thousands of writing gigs available that pay anywhere between $10 to $100 per hour.

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The thermo-regulating, antibacterial, and UV-proof activewear weighs just one pound.

3 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

With graphene making a name for itself as an increasingly popular material for, well, pretty much everything, it comes as no surprise that the graphene-infused Gamma Jacket has been such a massive success on Kickstarter. The first product to be released globally by Hong Kong-based Wear Graphene, which has been around since 2004, it has so far raked in $1.45 million as of this writing—290 times its $5,024 goal. 

Positioned as the “ultimate all-climate jacket,” the Gamma boasts a single layer of graphene, a nano-lattice material that is one atom thick and coveted for its stronger-than-diamond durability, with some experts claiming it can even stop a bullet when a second layer is added. On top of being the strongest, thinnest, and most flexible material in the world, graphene is also known for its thermo-regulating properties, meaning it can help keep you warm in the cold and cool during hotter months. It also distributes heat evenly around your body in direct response to the temperature. At least on paper, that makes Gamma sound like the perfect activewear in extreme weather, high and low alike.

In addition to the benefits of graphene, Gamma also includes built-in heaters you can power up using any USB power bank stored in the inner pocket (it has 10 pockets overall). Three adjustable heat settings ensure you never get too hot while trying to warm up. Expect anywhere between four and 40 hours of use on a single charge depending on your selected temperature and the battery capacity of your power source. Unlike most jackets, you don’t have to worry about piling on layers upon layers of sweatshirts and jackets to maintain a comfortable temperature; weighing a little over a pound, you can use it for walking, running, and other outdoor activities without restricting your ability to move your arms freely. Waterproof and snowproof, no longer will rainy days put a damper on your fitness plans.

Wear Graphene has made a strong case for its latest innovation. In an age where health care is at the forefront of our minds, the company sweetens the pot by incorporating protection against UV rays, insects, harmful bacteria, and even knives. You can reserve a jacket, or several, for yourself on Kickstarter starting at $295. That might sound like a lot, but it is a great value considering how much value has been squeezed into the Gamma. Compared to name brands in the space like North Face and Nike, it’s really no competition. Let’s just hope Wear Graphene delivers on its estimated July 2021 ship date. Given its long history creating graphene-based apparel, however, there is good reason to believe that it will.

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After reporting blowout first-quarter earnings after the market closed on April 28, Align Technology (NASDAQ:ALGN) stock took a sharp break to the upside on higher-than-average volume in early trading 

4 min read

This story originally appeared on MarketBeat

After reporting blowout first quarter earnings after the market closed on April 28, Align Technology (NASDAQ:ALGNstock took a sharp break to the upside on higher-than-average volume in early trading. But ALGN stock is giving up those gains on what I can only believe is investors looking to take profits. 

The same pattern emerged after the company last reported earnings in February. At that time, ALGN stock dropped 20% before starting its recent climb. Is a similar pattern emerging? It could be. Short interest has been rising in the last month.  

This means you may not want to jump on ALGN stock at this moment. However you should look for an advantageous price point to buy the dip.  

A Pandemic Winner 

Align Technology was a big winner in the pandemic as consumers looked to update their look in a world where video conferencing became the new normal. And with traditional orthodontic options unavailable, it gave Align (and its invisalign technology) a catalyst for growth.  

Align Technology CEO Joe Hogan refers to this as an “orthodontic revolution.” Part of this stems from the simplicity of the product. Patients can wear the clear aligners without concerns of them being visible to others.  

And the growth is not just occurring in the United States. According to Hogan, the company’s growth is “deep and wide.” Hogan specifically pointed to growth in markets such as Europe, Japan and China.  

For the full year, Align management expects $3.7 to $3.9 billion in net sales with the majority of that coming in the second half of the year. Analysts were forecasting $3.49 in sales.  

The Global Teledentistry Market Report projects the market to reach a $2.6 billion valuation by 2027 with a compound annual growth rate (CAGR) of 17.1%.  

A Doctor-Driven Model 

Investors looking to invest in ALGN stock may also be looking at a company like SmileDirectClub (NASDAQ:SDC). SDC stock sells for less than $20 per share and may be considered a better buy as the “underdog” in what is largely seen as a duopoly. 

But that’s not the right way to look at these two companies. Align Technology is not competing with traditional orthodontistry. In fact, the company’s model relies on orthodontists and, in simpler cases, dentists to use their technology. The company’s technology can help build a larger client base for these professionals because patients come into the office requesting it.  

That’s different from the SDC model which is direct-to-consumer. I wrote about SmileDirectClub once during the pandemic and once earlier this year. And the same reason I liked SDC stock last year is what has me favoring ALGN right now. 

Adding fule to that argumenti is A survey by Dentisty Today found that 72% of dental practices did not offer teledentistry in 2020. However the same survey reported that 23% are planning to offer teledentistry in 2021.  

Simply put, many patients are not looking to cut their orthodontist out of this process, they’re looking to work collaboratively. That’s an opportunity better suited to what Align Technology offers.  

Is Align Giving a Sell Signal? 

Analysts love the stock. Five analysts have boosted their price target since the announcement and all five have a price target of over $700.  

However, Align management did note that they were planning on purchasing $100 million of its common stock either via open market repurchases or through an accelerated stock repurchase agreement. This would take place on or prior to May 3, 2021.  

With that in mind, the stock may have further to fall. However, investors should still be on the lookout to buy ALGN stock after this selloff is complete. After that though, ALGN stock looks to have plenty  of upside for investors.  

Featured Article: Investing in Dividend Stocks

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One of the biggest pandemic winners last year was Shopify (NYSE:SHOP), a company that offers a software platform for retailers that helps them set up their stores online.

5 min read

This story originally appeared on MarketBeat

One of the biggest pandemic winners last year was Shopify (NYSE:SHOP), a company that offers a software platform for retailers that helps them set up their stores online. The stock rallied over 179% in 2020 thanks to broad shifts in the retail landscape and unprecedented demand for e-commerce. Many investors were wondering whether or not Shopify’s huge 2020 was simply the result of short-term tailwinds, but the company is still maintaining its strong momentum after its recent blowout Q1 earnings report.

While Shopify is certainly not a cheap stock, there are plenty of great reasons to consider adding shares. Risk tolerant investors that are looking for the cream of the crop in e-commerce stocks should be very interested in Shopify at this time. Here are a few reasons why Shopify belongs on your shopping list.

Revolutionizing the E-commerce Ecosystem

Let’s say you are a business owner that wants to list your products for sale online. If you aren’t an expert in web design, building out an online store on your own is going to be costly and time-consuming. Alternatively, you can consider selling your products on Amazon, which is a ready-made platform with millions of potential customers. The problem with that option is you will be competing against tons of other sellers and will have a hard time creating a unique or strong brand that stands out. On the other hand, you can use the leading e-commerce platform Shopify to start your online store without any technical experience whatsoever and use its powerful e-commerce tools to create a brand that matches your business.

That’s the beauty of Shopify. It’s revolutionizing the e-commerce ecosystem and allowing businesses to build their online stores in an affordable and easy-to-use way. The company offers a free trial period that allows small and medium-sized businesses to see why it’s the best e-commerce platform on the market, then generates revenue from recurring subscription fees and add-ons. The platform can easily handle large inventory and even allows businesses to sell their products through social media sales channels like Pinterest and Facebook. Shopify also provides a point of sale system so businesses can sell their products both online and in person. The bottom line here is that Shopify makes running a business simple and is a major disruptor in the e-commerce market, which is why it’s a stock that is worth buying.

Blowout Q1 Numbers

Shopify stock hasn’t kept up its torrid pace from last year, but that might be changing given the company’s blowout Q1 2021 earnings numbers. Fears that the company’s momentum would slow down in 2021 have been assuaged, as Shopify is still benefitting from digital commerce tailwinds. The company reported total Q1 revenue of $988.6 million, up 110% year-over-year and beating the consensus analyst estimate of $866 million. Investors should also note that more merchants are joining Shopify’s platform, which is evident in the subscription solutions revenue number of $320.7 million, up 71% year-over-year.

As we dive deeper into the company’s huge quarter, there are plenty of additional standout numbers that exceeded expectations. Perhaps the most impressive takeaway is the fact that Gross Merchandise Volume came in at $37.3 billion, up 114% year-over-year and an even larger GMV number than last quarter, which included sales from the holiday season. GMV is a very important metric for e-commerce businesses because it refers to the volume of goods sold on a company’s platform and is often used to determine the health of a company in this space.

Enabling Entrepreneurship 

When it comes to having conviction in a long-term investment, it’s a lot easier if you are on board with a company’s mission and how it is impacting the lives of its customers. That’s another reason to stick with Shopify because it’s a company that is helping entrepreneurs succeed with the help of its platform. Small and medium-sized businesses are the backbone of the economy, and the fact that Shopify provides business owners with things like payment processing, shipping, financing, and an easy way to create their online stores at an affordable price could end up inspiring new generations of business owners to pursue their dreams.

As of now, Shopify powers over 1.7 million businesses in over 175 different countries. The company is likely just getting started in terms of growth, and Shopify estimates that its total addressable market for small businesses is $153 billion. While this company trades at a lofty valuation, there are more than enough reasons to support adding shares at this time. Keep in mind that the stock is still down over 12% from its February highs even after the Q1 post-earnings move, which means there’s plenty of room for the stock to rally at this time.

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6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions and motivates the consumer to take action in the purchase process.

Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Generation Z. And it is these same people who today, despite the crisis we are experiencing, continue to want brands to create experiences in order to connect with them. Well, they consider that experience is a key factor that pushes them to make purchasing decisions.

But it is true that the reality is very different from what we imagined and the times we live in are difficult. If before we could apply experiential marketing in an event, now we have to awaken emotions and create sensory experiences through a virtual environment. Then, how do we do it?

Forms of communication in which experiential marketing is supported

Video: Flashmob of Mexican music in Madrid via Alejandro Fernández on YouTube

Experiential marketing (or experience marketing) has the purpose of connecting with the target audience through an experience of the senses, creating a positive experience for users. Its essence? Create livable and memorable experiences.

Many brands are aware that this type of emotional marketing is the trigger for users to convert and end up being loyal followers of their brand.

Also, in recent years, experiential marketing has relied on new forms of communication such as these to obtain good results:

  • Event marketing
  • Flash mobs
  • Marketing in shopping centers
  • Pop-up stores

All these are open models of innovation that allow us to generate experiences, where the scope will depend on the involvement of the client. Obviously, the Coronavirus is going to mean a before and after in the changes in user habits and therefore in the way of understanding experiential marketing.

Now brands will not be able to organize a flash mob or create an event (in that case, the capacity will be limited). And therefore they will have to find new ways to penetrate consumers through experiences.

Forecasts and trends about experiential marketing

Pop up store in Japan / Image:

Things are not going to be the same again. But what is sure not going to disappear is experience marketing because for millennials, experience is still key in the purchase process.

This means that it will be necessary to innovate in new forms and formats to create experiences. Along these lines, the use of more hybrid formats is foreseen: online meetings and actions in streaming or live. With all this, the user will not be able to live the experience directly, but it will be possible to create an illusion to live it.

On the other hand, many marketers are already testing new tools, seeing technology as a benefit to support them when creating experiences. So you are betting on more personalized and direct actions, thanks to technology.

Without going any further, Zoom is a tool that brands use, at the service of consumers, which is revolutionizing the way of communication with the customer. This is just one example, but there are many apps and online tools with which you can create immersive experiences.

Create an engaged community

The community generated around the Harley Davison brand is known worldwide / Image:

Finally, mention the idea of brand communities and shared experiences. If you manage to create a committed community, faithful to your brand, that defends it tooth and nail, you will be able to motivate your fans to share experiences on their social networks.

And how to create true fans of your brand? First we must audit what is said about our brand, who says it and where. Then find a common passion with your clients and try to focus the conversation on that passion that you share.

The next step will be to offer something unique and exclusive to your clients, clearly defining the benefits they will enjoy. And now comes the most important thing: keeping your fans engaged through a good experience. Here are some ideas to get it:

  • Create polls or games
  • Publicly show appreciation from your fans
  • Encourage and share the content that fans generate about your brand

Indeed, it will not be an easy challenge for brands. What before could be done in an open space with thousands of people, today is translated into smaller and more personalized actions. However, it is not impossible, you just have to create a strong community around your brand and adapt your experiential marketing strategy to the new changes in consumer habits, relying on technology, innovation and creativity.

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5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Do you plan to become independent soon and have your own space? With these infallible tips to rent your first apartment you can easily achieve it. The real estate portal shared how to do it without failing in the attempt.

It starts with a savings phase

Before starting with paperwork and removals, it is important that you create a savings policy. With it, you will generate a sufficient budget to cover the various expenses that you will face in the first months.

To achieve this, Leonardo González, Real Estate analyst at , mentions that the 50/30/20 rule could help you. The expert explains that with this method you assign spending caps and adjust your habits to incorporate items without generating financial stress.

So you could designate 50 percent of your income for necessary consumption, such as transportation, food, school, clothing, etc. 30 percent to expendable expenses, such as trips to the movies or streaming services. Finally, allocate 20 percent to your savings for your future home.

This exercise will help you determine your ability to pay your monthly rent. According to experts, your rental budget should correspond to 25 and 30 percent of your income. Based on this amount, you will need to take the next step and find the right place according to your needs.


Find the ideal place

To do this, you must first raise your housing needs, considering the following points:

  • Close to places (office, school, etc.)
  • Public transport connection
  • Number of rooms
  • Type of dwelling (house or apartment).

Just as you have to be realistic with your budget, you have to be realistic with what you will need in your new home. Take into account if it is essential that you have state-of-the-art amenities or you can do without them.

When looking for the ideal place to rent, review several options trying not to be more than six. According to Óscar Zárate, Ubiksa’s sales executive, after visiting many properties it is more difficult to make a decision. However, when you have defined what you want, you can easily choose.

Review the data and requirements well

Although it is more advisable to seek the help of a real estate agent to avoid fraud, you can also do it on your own. However, pay close attention to the characteristics of the property, the price and the requirements that they request to rent.

Monica Aranda, Customer Service Manager for the property portal, indicates that an area of high demand cannot have a price lower than the average for that area. This type of fraud occurs mainly in colonies such as Condesa, Polanco, Rome or Naples. They generally request deposits to visit the property, so pay attention and avoid them.

On the other hand, remember that in Mexico it is important to have a guarantee to rent a property. This person will be the one who guarantees the rent payments in case the tenant cannot cover them. Therefore, you must prove that you own a property.

In case you do not have a trusted person who can act as a guarantee for the rental, there are other alternatives. For example, resorting to a leasing policy that is requested in a surety company; or ask your bank to guarantee your income.

Read your contract and regulations very well

When you have found the ideal place and are about to sign the documents, take your time and read carefully. It does not matter if it takes a long time, it is essential that you carefully review all the points of the contract.

Remember that you are carrying out an important transaction and you will have to fulfill the contract for a certain period of time. Also, check that all the information in it is written correctly and avoid conflicts with your landlord.

The fundamental points that this document must comply with are:

  • Full name of landlord and tenant
  • Address and characteristics of the property
  • Rent amount, term and payment methods
  • Payment compliance guarantees
  • Termination clauses of the contract
  • Additional clauses (pets, automatic renewal, rent increase, etc.)

Now that you have this information, you will be able to find your ideal home to create your own space.

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4 min read

This story originally appeared on MarketBeat

It’s a good sign when a stock finds support at its 50-day moving average, something we’re seeing now with Generac Holdings (NYSE: GNRC), Deere (NYSE: DE) and Popular (NASDAQ: BPOP). 

The concept of the 50-day line is very simple: It’s the average of closing prices over the last 50 sessions. As the name “moving average” implies, the value of the line will change as days fall out of average, and are added to the average. It’s an easy way to gauge the current price vs. its recent history.

The 50-day line is also an area where mutual funds and other institutional holders will buy more shares to support their position, often at a lower price from prior highs. In the past you may have had analysts painstakingly screening for support; today, algorithms can drive those decisions, perhaps paired with some human decision-making.

For you, 50-day support is worth tracking, as it can signal that a stock is enjoying support from the funds, banks, insurance companies and others who drive prices higher, and that could result in a new rally.

Generac closed  Friday at $330.58, 2.1% above its 50-day average. It’s forming a fairly shallow consolidation, following a strong run-up in 2020 and into this year. It advanced 45.37% year-to-date and 240.91% over the past 12 months. 

The company makes backup power systems and construction-site power units. The company owns three-quarters of the industry market share for its category. 

Among factors driving growth is demand for natural gas and solar generators. Growing need for backup power during planned or rolling blackouts; environmental problems such as wildfires and consumers’ desire to access solar power as a way of reducing energy bills are also factors. 

Generac is consolidating after hitting resistance at $364 in mid-February. Since then, the stock has tested its 50-day line three times and successfully bounced higher. 

The company reports earnings on Thursday. Analysts expect earnings per share of $1.89 on revenue of $728.95 million. A better-than-expected report, or some other piece of good news, may be a catalyst to send the price higher. 
3 Stocks With Strong Institutional Support Above 50-Day Line

Deere is forming a flat base, which is a shallow consolidation that corrects less than 15% from peak to trough. That type of consolidation indicates a small amount of profit-taking after a run-up, rather than a mad dash for the exits.

It closed Friday at $376.27, 4.5% above its 50-day line. Trading volume has been below average over the past four weeks, which is exactly what you want to see as a stock consolidates. It means institutions are not selling heavily, an indication of confidence.

The stock rallied 40.19% year-to-date and 176.75% in the past year. 

A number of factors are driving Deere’s gains. For example, the construction and forestry segments, which are related, have been strong. A recovery in the oil industry has also helped. Deere’s automated “smart farming” technologies are also boosting new product growth. 

Here, too, the volume has been muted in recent weeks, while the stock trades in a sideways pattern. 

Deere reports its second-quarter on May 21, with Wall Street eyeing per-share earnings of $4.45 on revenue of $10.39 billion. As always, watch for the effect on share price.
3 Stocks With Strong Institutional Support Above 50-Day Line

Popular is forming a first-stage base. In this case, that means it’s the first consolidation after the stock rallied from the great 2020 meltdown. 

Shares closed Friday at $72.82, 4.6% above the 50-day average.

Popular is the holding company for Puerto Rico-based Banco Popular, which operates 174 branches in Puerto Rico, the Virgin Islands, New York, New Jersey and Florida.

Shares advanced 30.01% year-to-date and 114.41% in the past 12 months. 

In its most recent earnings call, in January, CEO Ignacio Alvarez cited improving business and employment conditions in Puerto Rico as a growth driver. 

The bank reports its first quarter on Thursday, with analysts pegging earnings at $1.91 a share on revenue of $493.55 million. 

The stock has been trending along or above its 50-day line since October, a good signal of institutional support. The stock closed higher the past three weeks, in lower trading volume. During a period of price consolidation, higher closes on low volume show levels of buying sufficient to keep the price propped up, indicating investor confidence. 
3 Stocks With Strong Institutional Support Above 50-Day Line

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Did you think you had unusual customs? Wait to meet those of these people.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

One thing is for sure: the most successful people – in the artistic, sports, political and business spheres – are out of the box. Maybe that’s why it shouldn’t surprise us that they have strange habits, but some are so unheard of that it’s impossible not to be astonished.

These are the most exotic practices of successful people.

Get up early … VERY early

Margaret Thatcher, Prime Minister of the United Kingdom for 11 years, began her days not at 6 o’clock, not at 5 o’clock … but at 4 o’clock in the morning! It is said that he slept only 4 hours during the week. The question is, where did she get the energy to build the fame of the Iron Lady?

Wear different socks

Seth Godin, an American businessman and leading marketing theorist, is known for wearing brightly colored socks, full of shapes and different from one another. He does it to illustrate a point: that of not being afraid to “step out of the mold.”

Offer your day to Buddha

Before starting his daily activities, Eric Ripert, French chef and owner of Le Bernardin, one of the best restaurants in the world, meditates for a couple of minutes and offers his day to Buddha. Ripert is a faithful devotee of Buddhism and a follower of the Dalai Lama.

Wear an unusual work uniform

Suit, tie and briefcase? Bah: that uniform is for ordinary businessmen. Business mogul Steve Jobs challenged this rule by wearing a pair of jeans , a black turtleneck, and a pair of New Balance sneakers for all his meetings and conferences.

Always wear the same clothes

Why break your head wondering what to wear to work if you can always wear the same? This is the (strange) logic of Leo Widrich, a young entrepreneur and co-founder of Buffer, a company that manages company social networks . Leo prefers to always wear the same shirts so that he can focus his mind on “bigger decisions.”

Sleeping in a capsule

No, it’s not science fiction… Michael Phelps, a swimmer and American Olympic medalist, sleeps in an air-controlled compartment that simulates some 2,700 meters in height. The objective? Force your body to work even while you are asleep to produce more red blood cells and deliver oxygen to your muscles.

Write thank you notes by hand

Not all CEOs live glued to their cell phones and tablets. Dave Kerpen, owner of Likeable Local, a successful social media company, has a practice that allows him to have a close bond with his employees and customers: writing thank you notes by hand. At least write three a day.

Lock yourself in a hotel room

To be more productive during the day, Maya Angelou – poet, novelist, activist, actress, singer, screenwriter and film director – locked herself in a small hotel room from 7 am to 2 pm She carried a dictionary, a bible, a card game and a bottle of sherry … to stimulate your creativity, of course.


There are rare habits, but certainly none as extreme as Yoshiro Nakamatsu’s. The 85-year-old Japanese, inventor of the floppy disk, the karaoke machine, the taximeter and the digital clock, used to submerge his head in water until he was almost out of air. His idea: deprive the brain of oxygen and “push it to the limit.” He claims that being close to death he visualized his best inventions.

Work 130 hours per week

Marissa Mayer, CEO of Yahoo, is known for her hobby – or rather, addiction? – to work. While working for Google, he used to put in 130 hours a week for the company (more than 18 hours of work per day, including weekends). It is said that, to cope with such a rhythm of work, he takes a week off every four months.

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