Category "Business"

Parler is a social network that was targeted because it was accused of promoting hate speech when the assault on the capitol took place.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

John Matze , CEO and co-founder of Parler, was fired from his own company. Parler is a social network that was targeted because it was accused of promoting hate speech when the assault on the capitol took place.

According to Reuters , the businessman confirmed through a text message that his relationship with the platform had ended. Likewise, Matze’s LinkedIn profile shows that his employment on the social network ended in January of this year.

The decision to remove him from the company was made by the company’s board of directors, Matze explained in a letter obtained by Fox News . Also, in the letter, the businessman comments that in recent months he had encountered “constant resistance to the vision of his product, his firm belief in freedom of expression and his vision of how the platform should be managed.”

Parler was accused of promoting violence and hate speech when the capitol was stormed where the status of the US elections was being decided. For this reason it was removed from application stores such as Google Play and App Store. Likewise, Amazon decided to stop supporting it by suspending the service on its servers.

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Reliance on technology drives a fast pace of innovation, but some organizations can find it difficult to keep up with such rapid changes.

4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

By: Juan Francisco Aguilar, CEO of Dell Technologies Mexico.

In recent months, we have seen more acutely how key technology is to enabling business continuity and productivity.

People, businesses and governments have turned to technology to help them work and continue to meet customer demands. This has made SMEs more aware of the importance of digitization. IDC (International Data Corporation) indicated that in Latin America 18% of SMEs are seeking to strengthen their digital education, as 80% of them declared that digitization is the only way to survive the current scenario.

It is this dependence on technology that drives a rapid pace of innovation, but some organizations can find it difficult to keep up with such rapid changes.

Getting the right technology comes with many hurdles, not just what technology is purchased and implemented, but also how that purchase is financed. 33% of SMEs will invest in digital technologies to improve their sales, as well as 36% plan to invest in solutions that help employees to work remotely. More than ever, the ability of an organization to adapt quickly and increase or decrease spending priorities is essential.


We know that organizations are under extreme pressure to find creative ways to preserve cash flow amid uncertain economic pressures, without sacrificing growth or innovation. Therefore, we want to share some tips for SMEs to invest in technology and in the digital future of their business in an optimal way:

  1. Implement technology as a public service. Find ways to consume IT that only pay for what you use through a subscription-based or consumption-based model. This option is available in a wide range of IT solutions, including client devices and core infrastructure.
  2. Make decisions with the future in mind , especially for your technological update needs. Make upgrading easy and frictionless with technology partners who can offer anytime system upgrades at no additional cost.
  3. When it comes to hybrid cloud strategy , avoid being tied down to a single public cloud provider. It is recommended to manage costs, risks and data in more meaningful ways when distributing your IT operations across multiple public and private clouds.
  4. Review and look for smart financial options that offer low or no interest or deferred payments. Or looking to gather all the costs into a payment plan, which could make it easier to work on budget.
  5. Renting the equipment, whether new or reconditioned, which can sometimes be more profitable. Renting reconditioned equipment can also help your business meet its sustainability goals.

When it comes to technology investment over the next 18 months, SMEs plan to invest in cloud solutions, as well as build a hardware, software and site infrastructure. Around 45% of surveyed SMEs expect 30% of their businesses to be digital in 2021. This is why it is so important for companies to focus on an on-demand economy that offers organizations the ability to budget more predictably spending on IT, paying for technology as it is used, and achieving optimal total cost of ownership throughout the technology lifecycle. When cash flow must be critically managed, this on-demand approach to technology acquisition and use can be music to the ears of CFOs and other company leaders.

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The effects of the pandemic have been devastating for thousands of companies across the country, but alongside their financial problems there have been various legal complications.

5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

By: Cimet & Almazán.

The effects of the pandemic have been devastating for thousands of companies across the country, but alongside their financial problems there have been various legal complications. One of them was the increase in requests for bankruptcies or possible bankruptcies, given the inability of many businesses to fully comply with their obligations.

“From the first months of the confinement, this situation was predicted and despite the fact that the closure of the federal courts did not affect commercial bankruptcies, which are considered as ‘urgent cases’, as stated in General Agreement 8/2020 of the Council of the Federal Judiciary (CJF), everything indicates that the wave of these processes is a reality, “says Yisroel Cimet, partner of the Cimet & Almazán law firm, specialized in civil, commercial, financial, real estate, insurance and surety law.

Even on April 27, two months after the first case of COVID-19 in Mexico, an initiative to reform the Commercial Bankruptcy Law was presented in the Senate to solve this avalanche of petitions. The idea was to design a solution that corresponded to the new needs of this complicated context, however it remained as such: in a proposal.

Among the changes that this initiative seeks, according to the Cimet & Almazán office, the following stand out:

  • That the use of the commercial bankruptcy process under the emergency regime will be applied from the existence of the fortuitous event or force majeure, as well as a declaration of an emergency and for as long as it exists and for the following six months.
  • The application may be submitted digitally and without the need for a physical file.
  • The merchant will not have to prove widespread breach of its obligations.
  • Within a period of three business days, the judge will admit outright, and without further formality, the request for commercial bankruptcy and without the need for a summons, he will issue a declaration of bankruptcy.

The unusual increase in bankruptcy applications puts on the table the need to reevaluate the way in which said federal procedure is carried out, as well as the processing times, so it is worthwhile to continue to monitor the way in which the judges They will attend to the requests that they already have on the door.

Bankruptcy is not the same as bankruptcy

According to data from the Mexican Institute of Social Security (IMSS), last May almost 10,000 companies in the formal sector had already registered their employer leave with the agency; in other words, the same number of companies went bankrupt. For this reason, it is important to note that bankruptcy and bankruptcy are not the same, since the former penalizes the lack of liquidity to comply with obligations and seeks in an orderly manner to reach an agreement between creditors and the debtor in order to organize who is owed, how much is owed and how the payment will be made, taking into account a majority of votes.

Unlike this, bankruptcy is when the commercial bankruptcy procedure is not fruitful: the parties do not reach an agreement between them and go to a stage of bankruptcy and liquidation.

In this sense, the commercial bankruptcy has as its main purpose to safeguard the source of work and economic activity, hence its importance not only as an entity that contributes to the conservation of sources of work in difficult times, but as a reactivator of the economy, necessary for the new normal.

Bankruptcy or bankruptcy What is appropriate?

Knowing if the best thing for a company is to aspire to bankruptcy or outright go bankrupt will depend on each one of them, their ability to negotiate with creditors and their financial viability; however, it is important that they know the effects and scope of each of these procedures.

“Conciliation and respect for what has been agreed is key to succeed, we must find a way to ‘not throw in the towel’ and try to save businesses, sources of employment, but also comply with those who have obligations,” he says Cimet.

The faster the problem is solved, the better the response will be, do not wait to have a truly problematic financial situation in which there is no way to pay anyone. The commercial bankruptcy does not have to be a reason for fear; on the contrary, it can be a good alternative for many companies.

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10 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

  • COVID has crushed the international tourism sector
  • It is possible to model the sentiment of those who will be the first tourists and design a suitable story for them
  • There are organizations that are already preparing their post-pandemic message

How will the first foreign vacation tourist arrive in my country after the pandemic? What have been your main fears to come and what are your incentives to do so? And, in practical terms, what story do you have to tell him today so that he comes to visit us tomorrow? Although technically difficult to know, some organizations are already working on it.

The terrifying current story

COVID has crushed tourism. UNWTO data shows that, from January to October 2020, the number of world visitors declined by 900 million people.

At the very least, millions of flight bookings were lost between round trips. Millions of consumptions were also lost in restaurants, cafes, hotels, discos, museums and amusement parks. Thousands of businesses and jobs are evaporating every day. And the UNWTO predicts global losses of 2 trillion dollars. The situation is terrifying and there is little we can do here apart from sending encouragement to those affected.

There are those who already live in another story

But, despite everything, certain actors continue to bet on tourism in the long term and take advantage of this painful time preparing for the moment when everything is solved. This is the case, for example, of ACTUAL , the Association for Culture and Tourism in Latin America. Present in 22 countries, the entity will celebrate its third International Congress (in virtual format) on February 26 and 27.

I am very grateful to have been invited by the organization to speak at the event. And I can only congratulate you for having found the best title imaginable: “Willing and Prepared – Restarting the dynamics of tourism”. I would say that ACTUAL already lives between two stories: that of the horrible present and that of the hopeful tomorrow. And this is where I will focus.

The next “first” tourist

My respected Ignacio Magos , a Mexican specialist in tourism branding, and a member of ACTUAL, asked me to prepare a talk on digital marketing. I know little about networks, but I do know about the stories that are consumed there. So I proposed a challenging title: “What story will convince the first international tourist to visit Mexico? And Nacho accepted. Of course, “that everyone can think of the name of the countries they want,” he said.

The question starts from three assumptions. First: we will beat COVID and tourism will recover. Second: the recovery will be gradual. Third: today we can tell the first (brave) tourist who will take the plane to visit us. And that is the big question: how to find out what we can say to him? What story can we use ?; What does persuasive storytelling say to that challenge?

Methods to anticipate the story

Months ago I spoke about the strategic scenarios and the user persona methodology. I was left to say that, in addition to these methods, together with my partners Mario Álvarez and Francesc Ponsa Herrera we use behavior assessment models that are increasingly being combined with social media. With these tools we try to anticipate what we must tell a person today so that they will be our client tomorrow.

There are various models. The OCEAN and the DISC are the best known. The latter predicts that there are four possible personality styles: Dominant , Influential , Stable, and Conscientious . Each one with specific, scientifically validated behaviors that help us understand how they will adapt and react to change. Suppose that change is the end of the pandemic and the reopening of world tourism.

Before the pandemic, companies like directed segmented (and simultaneous) communication to each of the four styles. To each, his message. Surely after the pandemic many more will want to do so.


The four profiles

Whether they are men or women, young people or seniors , they come alone or accompanied or whatever the country they come from, the DISC model studies how each one perceives reality. People can be extroverted or introverted, but not both at the same time. Likewise, they can be oriented towards the achievement of objectives or towards the preservation of relationships with others, but not both at the same time. Combining these variables, the following profiles are obtained:

  • The Dominant : outgoing and goal-oriented person. He is known for being energetic, fast moving and making decisions, optimistic and not afraid of change. His great fears are that others will lose respect for him or that he will waste time. Statistically, it is the least frequent group.

  • The Influencer : also extroverted, but oriented to cultivate relationships with others. He is the typical seducer of the group, who is aware of all the news and who shares them first with the others. Optimistic without fear of change. His great fear is being irrelevant to others. When you feel socially ignored, you feel sad.

  • The Stable: introverted person (not shy). Reflect and think aloud very often. She cares a lot about how her trusted people see her and staying connected with them. Always aspire to preserve your status quo , whatever it may be. It is the profile most reluctant to change. To decide to travel, you need people you trust to recommend (and demonstrate) that travel is safe and beneficial.

  • The Conscientious : introverted and goal-oriented person. Perfectionist. Read all the instructions in the leaflet from top to bottom. Supports one job at a time. He takes time to make up his mind, but he does so for reasons more rational than emotional. You feel self-confident and what you fear most is the feeling of losing control of the situation.

Those profiles exist and are among your clients. Now: what story do you have to tell each one? And how do you know which one applies to each one? I share two keys with you.

First : have a virtual coffee with your clients

Whether you represent a hotel, or a travel agency, search your client history. You will surely find some with whom you developed more confidence. Contact them even if they live abroad and invite them to chat via videoconference: many will appreciate it.

Then ask them about various topics. For example, about your services: what things caused them concern the first time they came to your resort ? What things did they like to do the most ?; In what things did you exceed their expectations ?; When and why was there any disappointment? Ask them if they are one of those who prefer to meet objectives (visit, activities, tasks …) on vacation or are rather the relaxed (who do not look at their schedule on vacation). Find out their way of relating to people: do they like to meet new people? Do you prefer to enjoy the privacy of a good read?

Facebook does all this by counting the “Likes” of its users. But you are not Facebook. So you should have a frank chat with them and take good note of what you learn. These questions and answers will give you clues to know if, among your historical clients, introverts or extroverts predominate; achievement-oriented or relationship-oriented.

Second: generate different accounts of the same story

Once you have profiled your clients, create content about everything you are doing today to receive them on their next vacation, no matter when they occur.

Very important: forget about creating a single message for everyone. At least you will want to prepare four versions of each story that you publish on your social networks, or in your newsletters , or in your press releases.

For example: are you reviewing the security protocols so that your hotel is risk-free? Well! Prepare four versions and publish them on consecutive days. You have to tell the Conscientious one in great detail, including the name of the disinfectant you will use. You have to tell the Influencer that everyone is already trying the service and that they like it, and challenge them not to be the last to come to try it. To the Dominant you will tell him that if he comes first he will be the most admired by all the others and, finally, to the Stable you will show him people credibly explaining that the experience at the hotel was extraordinarily safe.

The story is the same for everyone: your tourist offer. But the stories (or versions) to be explained are different. You must multiply your communication efforts by four, yes. But you will connect four times better with each of them.

Knowing if the first to come to your hotel is a Dominant, Influential, Stable, or Conscientious is irrelevant. The important thing is that there will be one of each type that will be the first. When you get him, don’t forget to give him arguments to attract others like him.

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4 min read

The Union Budget 2021 has laid special focus on promoting and developing the financial technology (fintech) space as the COVID-19 pandemic led to tremendous growth in the adoption of digital financial services. 

While tabling the Budget on Monday, finance minister Nirmala Sitharaman announced the setting up of a ‘world-class’ fintech hub at GIFT City in a bid to bolster innovation in the fintech industry.

GIFT City, or Gandhinagar Gujarat International Finance Tec-City, located in Gujarat’s Gandhinagar district, is an international business centre and India’s first operational smart city that provides office spaces, residential apartments, schools, and hospitals, among other facilities. 

During her speech, Sitharaman proposed tax incentives to promote the International Financial Services Centre (IFSC) in GIFT City, which includes tax sops for relocating foreign funds in the IFSC and tax exemption to investment division of foreign banks located in IFSC.

“Utilising the infrastructure at GIFT city to promote fintechs and strengthening the existing gold infrastructure at GIFT are a progression in the right direction,” said Dinesh Khara, chairman, State Bank of India.

Experts say this move will promote new ideas and innovations in financial technology services and products and set the stage for India’s financial technology companies to thrive and make a mark globally. 

“The availability of customized support and tools will not only expedite the processes and development but also create an environment conducive to ideas and innovations,” Kumar Abhishek, CEO, and founder, ToneTag. 

Alok Mittal, CEO, and Founder, Indifi Technologies concurred and added “Setting up of a world-class fintech hub in GIFT City is a tremendous opportunity to provide seamless linkage for Indian fintech companies to global financial ecosystems.”


Incentives for Digital Economy

As Covid-19 marked a significant shift to contactless, digital payments, the Budget earmarked INR 1,500 crore to further promote digital modes of payment. 

“To give a further boost to digital transactions, I earmark INR 1,500 crore for a proposed scheme that will provide financial incentive to promote a digital mode of payment,” Sitharaman said while presenting the first-ever paperless Union Budget.

The payments industry believes this scheme will support fintech players in their efforts of driving the adoption of digital modes of transactions among MSMEs and small entrepreneurs who are apprehensive about moving money digitally. 

“I believe the INR 1500 crore incentive announced will open a plethora of opportunities for Fintechs to innovate for the new normal, leading to large scale adoption even in the smallest of towns and villages,” said Harshil Mathur, co-founder, and CEO, Razorpay. 

The Budget failed to address the removal of or an alternative to zero MDR in digital payments, which was introduced in the Budget 2019, so the industry is hopeful that this scheme will help cover losses incurred by companies in the absence of MDR. 

“Hopefully, it will be used to reimburse losses suffered by payment service providers for processing RuPay debit cards and UPI transactions for free in the year 2020 as well as top up the INR 500 crore fund set up by RBI as part PIDF,” said Vishwas Patel, Chairman, Payments Council of India. UPI clocked 2.3 billion transactions in January 2021.

Mathur added, “I hope the funds will be used towards developing alternatives to zero MDR (Merchant Discount Rate) policy and initiatives towards bringing digital financial literacy in vernacular languages.”

To further incentivize digital transactions, the FM proposed an increase in tax audit limit to INR 10 crore from the current INR 5 crore for companies that opt for 95 per cent digital transactions.

Archit Gupta, CEO, and founder, Cleartax said this move will reduce the compliance burden on companies. “It (increase in tax audit limit) encourages digital payments, which reduces compliance at several levels – lesser handling of cash, faster reconciliation of books of accounts, better cash flows for businesses. This is a big relief to brands on the internet who are on a robust digital journey. No audit for turnover upto INR 10 crore will significantly ease up burden on all young startups and small businesses.”

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Entrepreneurs will be the force in rebuilding economies all over the world, Harley Finkelstein said

3 min read

Opinions expressed by Entrepreneur contributors are their own.

COVID-19 forced many retailers and consumers to rethink how they sell and shop. It left millions of Americans unemployed and looking for ways to earn income. This accelerated shift to digital commerce has led to a boost in sales for Shopify.

Shopify, the marquee e-commerce solution in the market, helps over 1 million businesses in more than 175 countries around the globe start, grow and scale their business online and offline. No matter the platform, Finkelstein says people are turning their side hustles into full-time jobs and that it is even more critical to innovate and build the tools merchants need to succeed.

Harley Finkelstein, president, Shopify, one of the world’s biggest online commerce enablers, firmly believes the future of retail is not online or offline or on social media. The future of retail is everywhere, he said, adding that conscious consumerism is here to stay, as the COVID-19 pandemic altered consumer inclinations in a very solid and enduring way that never would have been predicted before.

“The COVID-19 pandemic has not only aggravated merchants to look at diverse ways of selling but also altered the way buyers shop and think about product pricing and brands,” said Finkelstein while speaking at the Resurgence TiEcon Delhi-NCR online conclave on Wednesday.

Finkelstein mapped a few resounding changes in consumer predispositions caused by the pandemic as buyers today prefer to buy from self-governing, small businesses whenever probable.

He also believes consumers are making conscious decisions to shop from local businesses and are more likely to buy sustainable products that promote themselves as conscious sellers.

“Conscious consumerism is going to be a staple in consumer preferences now. We are not going back to consumers saying they are going to buy something because it’s affordable,” he shared.

“Merchants too have changed the way they are thinking about e-commerce. Closures of brick and mortar shops have led to shoppers going online for their purchases—whether it’s on a marketplace platform, an independent website, or social media shops. For retailers to successfully tap their target market, they need to understand their customers better,” he further explained during the session.

Finkelstein champions to adopt a mobile-first approach right as India has millions of young consumers, and appealing to a younger demographic is most important for emerging brands.

“I truly believe that the future of commerce is not online or offline marketplaces or Snapchat or Instagram, it’s everywhere; it’s where the consumer wants to buy,” he added.

The 35-year-old entrepreneur promotes the idea of testing your product with an audience that knows what you are talking about, understand your brand and define your brand identity.

Create a tribe of people that are doing the same thing you are trying to do so you can share your stories and experiences with them, as well as learn from them, said the Canadian businessman.

“India has an innovative tech ecosystem, friendly government policies for small businesses, and buyers that are receptive to emerging brands. For people building right now, the aim should be to start at home, grow, adapt and understand the product-market fit, and then go global using those learnings,” he concluded.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Surely you have ever heard that mixing love and business is not a very good option, which is not necessarily true, since the success of a business will always depend on how its owners manage it and not on their kinship.

The simple fact of starting a business is a great challenge that generates fear, and if your idea is to start with your partner, this can become an even greater challenge, which few dare to try. According to figures from the 2016 Global Entrepreneurship Monitor (GEM) Annual Report, approximately 34% of entrepreneurs are afraid of failure.
So that this does not happen to you, it is necessary that you take into account the following tips, which will be very useful when starting a business together with your partner:

1. Define objectives: before starting your business, it is important that you define the objectives you want to achieve in the short, medium and long term, as this will help you to have a guide for decision making.

2. Make a budget: it is essential that from the beginning they consider what expenses they will have month after month and that they keep an updated record of their income and expenses. To do this, I recommend you download the Monthly Budget format for free, with which you can significantly improve your business finances.

3. Establish their functions: discuss and agree on what functions they will have, the position they will carry out and the specific and general objectives. This will help them to have a better organization and avoid conflicts.

4. Separate personal finances: when they have defined what functions they will perform, it is necessary that each one has a salary assigned, since one of the worst financial mistakes they can make is to take the money that is destined for the business to pay your personal expenses.

5. Emergency fund: they must take into account that if they decide to work in the same business, all income will depend on a single source of work, so if the business stops operating, the income of both can be seriously threatened. For this reason, they must have a cash emergency fund that allows them to cover at least three months of their monthly expenses and which they only use for a true emergency.
Remember that love should not be an impediment for a business to grow and be maintained, undertaking as a couple can also bring you great benefits that improve your relationship. The only thing that must be maintained is communication and organization.

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The current manager of the Bank for International Settlements, ensures that central banks must control Bitcoin and all digital money.

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

At the height of the cryptocurrency boom, the manager of the Bank for International Settlements (BIS) , Agustín Carstens , warned about the dangers of investing in them. The former finance secretary warned that Bitcoin is increasingly vulnerable and could completely collapse .

Yesterday, January 27, during the policy seminar of the Hoover Institution , the Mexican economist said that Bitcoin is a speculative asset, not money .

“Investors should be aware that Bitcoin can completely crash. Scarcity and crypto alone are not enough to guarantee exchange, “ explained Carstens , adding that Bitcoin is increasingly vulnerable .

The also former governor of Banco de México , affirms that central banks must control the issuance and management of digital money . Consider that they have the financial structure to guarantee the stability of the cryptocurrencies .

“For digital money to exist, the central bank must play a fundamental role, guaranteeing the stability of the value, ensuring the elasticity of the aggregate supply of said money and overseeing the general security of the system. Such a system must not fail and cannot tolerate serious errors , ”Carstens said.



The BIS manager said that other private stablecoin projects, such as Facebook’s , are more credible than Bitcoin , but need to be regulated.

“In general, private stablecoins cannot serve as the foundation for a sound monetary system ,” he said. “But to remain credible, they must be strictly regulated and supervised. They must build on the foundations and confidence that the existing central banks give them and, therefore, be part of the existing financial system .

For now, many countries are targeting Central Bank digital currencies (CBDC) . In fact, 86% of major central banks are actively exploring CBDCs , according to a recent BIS survey.

Carstens indicated that national CBDCs would be used in various ways, such as the transmission of monetary policy and the management of interest rates. He explained that they should be complementary to the existing cash system , as completely replacing all bank accounts and cash with digital money is “undesirable” and “unrealistic .”


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The revised policy is based on numerous negotiations with startup founders and executives in India and across the world

3 min read

Opinions expressed by Entrepreneur contributors are their own.

California-based technology giant Google has updated its policy guidance on gamified loyalty programs that are based on the financial transactions in the app and offer cash prizes or other real-world value, based on feedback from the developers, globally.

“App developers in India are structuring features and services exclusive to the country. Keeping that in mind, Google is actively clarifying and simplifying the policies encompassing loyalty programs and features,” stated Sameer Samat, vice-president of Android and Google Play, Google, while speaking at TiEcon Delhi-NCR 2021 virtual event.

The tech company has launched a Web resource called ‘How Google Play Works’, which is said to be a storehouse of functional and constructive information and best practices for developers.

“As part of the first policy update of 2021, Google is providing more clarity on policy requirements for loyalty program disclosures and features. According to the updated policy, developers who are employing gamified loyalty programs, from using features such as a spin-the-wheel experience, or a guessing game, or a 1:1 point salvation, will now find further clarity on the policy necessities as they implement these techniques to drive loyalty among our users,” Samat further explained.

Last year, Google’s policy of mandating in-app purchases or purchase of apps to be routed through Google Play Billing System and its 30 per cent commission on in-app purchases created quite a stir.

Previously, Suzanne Frey, vice-president of product, android security and privacy, Google, shared that the reworked policy is based on several discussions the technology major has had with startup founders and executives in India and across the world. It also takes into account feedback Google has received from app developers globally.

“App developers in India are actively building uniquely Indian features and services. One example is the use of mini-games, quizzes, and other gamification techniques to delight users and converts them into loyal customers. These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important,” Frey said.

Based on feedback, the tech giant’s web resource will contain India-specific details on programs that local developers can leverage to find success and scale.

“I spent a lot of time deliberating with CEOs and founders in India, who shared constructive feedback. One area where developers felt we could have been clearer was the gamification on loyalty programs,” Samat added, “One concrete update coming from our end is that we are clarifying some of the policies with validated inputs from developers globally.”

For users, this site helps to demystify key aspects of the platform and explains how user security and protection work on Google Play Store.

“Many developers thought this was a new requirement and many thought that it applied to them when it did not. This has been our policy for over eight years, so we clarified it globally. He reiterated that this only applies for 3 per cent apps and of these 98 per cent are already compliant,” Samat concluded while addressing the 30 per cent commission on in-app purchases issue.

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Do you avoid or miss opportunities? Do you feel guilty about the successful outcome in any aspect of your life? Do you put aside projects that would be important to you?

4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Perhaps one of the great human contradictions is the fear of success . Most people yearn for this conquest in different aspects of their lives, and yet they are paralyzed by the possibility. It is an unconscious mechanism, by which the person apparently wants, declares and determines that he wants to be successful; and, inside, it withdraws and does not act on it.

If you avoid or miss opportunities; you feel guilty for the successful outcome in any aspect of your life; you put aside projects that would be important to you because you think that you would generate a feeling of envy in others; Or do you think that if you are successful you would stop being humble… it is highly probable that, in truth, what you suffer is the fear of success.

The 5 common reasons, and how to solve them

1. Fear of failure. Consecrated as the root of fear, failure is one of the greatest limiting projections. People are always thinking negatively, and generally the person neglects to consider all the rewarding aspects that could be obtained by achieving the success they desire.

Tools: evaluate what is the worst that can happen. Plan actions into small goals and put them into action. Keep your vision on your end goal and be flexible to correct course and start over as many times as necessary.

2. Fear of not feeling worthy of success. Many people have grown up in oppressive environments, and this determines that their thinking and positive emotions are limited by those paradigms that, although they are in the past, have repercussions in the present.

Tools: Do permanent work of self-esteem and recognition. You need to connect your goal of success with a sense of worthiness – you will achieve it by practicing every day. Your 100% commitment to yourself will be key, regardless of what has influenced you in the past. Use your inner strength as a guide.

3. Fear of what they will say. Although it seems unusual, most people live seeking approval, mainly because it seems to them that this is a guarantee of feeling accepted and loved. Hence the fear of the opinions of others. Successful people know that there will be many people who will support them, and others who will envy them and will do their best to put the bats in the wheel.

Tools : Get rid of prejudices that are not yours, but of others. Relativize what they tell you depending on who is coming. Work internally on developing techniques so that you don’t care about the malicious opinions of others. You can establish internal limits to know how far you will accept their opinion about your path to success; And indeed, there will be many heartfelt affections that could help you when the going gets tough.

4. Fear of not being able to handle success. Society reproduces countless personal improvement stories in which ordinary people have achieved remarkable success; many of them have lost it, and others did not know how to channel it because “success went to their heads,” they say. This fear of contagion appears frequently in those who do not accept their conditions or accept that they can achieve it, and put it before their desire and goals.

Tools: Fear is inherent in humans, and it can be a great force forward, rather than stopping you. Rest assured that you will find a way to handle the success you deserve in a good way. You will be able to surround yourself with a team that will accompany you to achieve your goals, and, at the same time, focus on leaving your legacy in the world. In this way you will find the internal balance you need, trusting in the process of life.

5. Fear of feeling alone and different from people in your usual circle. Another aspect associated with successful people is that they will be overwhelmed by loneliness, and that they will withdraw from their affections.

Tools : With or without success you will feel lonely at times, and the fact of having it does not mean that you should be different from how you were. You can take advantage of your “before” qualities of success to strengthen them while you live it, and surround yourself with people who truly love you and accept your evolution with joy. Of course there will be many who want to take advantage, and others who move away: it is natural, and it is part of the law of life. The keys are to enter into total acceptance, understanding and avoiding judging yourself for what others do, since it is something over which you have no influence.

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