App Store Optimization is characterized by being a set of techniques that aim at organic positioning in app stores.

6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

By Juliana Santos, SpicyMinds Web Specialist

The app industry is considered a very competitive market based on data from Business of Apps in 2020. This is why one of the big mistakes when developing an application is launching it in the corresponding app stores, expecting users to search for it and download it. According to the data provided by Business of Apps, in 2020 there were 2.5 million applications created in the Play Store and 3.4 million in the App Store, adding thousands of new apps daily to this number. As in the searches we carry out on the web , users are interested in the first 10 results found in the list. But, how do you get them to find you with so many results available? We will begin by answering, asking ourselves the following question:

What is ASO?

App Store Optimization , better known as ASO . The strategy that is characterized by being a set of techniques that aim at organic positioning in the App Store (Apple) and Google Play Store stores.

It is based on the same concept of SEO (Search Engine Optimization) , but its actions are focused on the optimization of apps developed for mobile devices, with the aim of: obtaining the best positions in search engines in the market apps of your category, have good brand visibility, that users are interested in downloading and keeping them active on their device. To achieve this goal, we must not only focus on the titles, descriptions and keywords, it is also essential to consider the visual elements and the good user experience.

Because it is a strategy, it must be executed and the results it generates must be constantly monitored, as well as necessary adjustments, adding new actions that will help maintain the position among the best and most recommended apps.

ASO techniques that aim at organic positioning in the App Store and Google Play Store / Image:

On the other hand, what would be the advantages of having a good positioning in the market apps?

  • Increased visibility: the better the positioning of the application, the greater the chances of being known and downloading. > Product quality: knowing what users think and following up on their feedbacks, allows for constant updates and improvements to the apps. Thus, it is achieved that users are satisfied, leave a good rating and review , generating trust and in turn turning out to be a quality product that attracts more new users.
  • Competition: because it is a little known technique, when it is well executed it usually has better results in searches compared to the competition. So if you don’t know much about her, it’s time you keep reading this article.

We tell you 5 important factors to consider and that will help you increase the positioning of your app in the market apps

1. Title: It’s not just the name! Through the title the user can have an idea of what the application is about, this title must be associated with its icon; These two factors will be the first approach that your future users will have with the app. Up to 30 characters are allowed in AppStore and up to 50 characters in PlayStore. You can add a value keyword next to the name to generate more visibility in searches.

2. Icon: it is the most relevant visual element, since it will provide the first visual impression of the app to your users. A creative and attractive icon represents the quality of the design and this is essential for users to be interested in knowing the app and thinking about downloading.

3. Description: it is usually one of the most challenging elements. It is not only about writing a summary and that the user can easily understand what the purpose of the application is and what it is about. The description is one of the best ways to increase visibility and ranking, since it is the text that ends up hooking the user to download.

4. Keywords: one of the most important items of the ASO . With their high impact on search algorithms, keywords can make the app appear two to four times more in the results. For this, it is important to investigate the keyword platforms which are the best that can work according to the category and theme of the application. It is recommended to choose keywords that have a high search volume and with a low level of competition to obtain excellent results.

5. Reviews: although a review is not directly controlled, it is users who rate their personal experience with the app, confirming if its content, design and usability are in accordance with what is proposed in the descriptions and images. Every experience is unique, which is why many people consider user feedback a deciding factor before downloading.

After getting them to download, having a direct interaction with the reviews is essential to know what your users think and understand if they have had a positive or negative experience with the product or if there are new areas of opportunity for improvements.

Support channels are important in case there is a problem or you have difficulties in using them. They not only serve to resolve errors, but also so that negative feedback can be avoided, keeping the comments satisfied and with positive evaluations.

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We spoke with the founder of Soluciones Hospitalarias Integrales (SOHIN) and president of the Association of Entrepreneurs of Mexico (ASEM), about the obstacles that entrepreneurs will face in the New Normal.

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Entrepreneur en Español’s motto is “Project what you are” because we believe that we all have the potential to be successful, high-impact entrepreneurs if the talents we already have are given the right support. That is why during the month of March we celebrate the Women who Inspire in Mexico to remember the importance of 8M in the struggle of female entrepreneurs around the world.

On this occasion we spoke with Juana Ramírez , founder of the Sohin health support company , and who took the presidency of the Association of Entrepreneurs of Mexico (ASEM) for the period 2020-2022, replacing Ulrick Noel.

Juana shared with us what the prospects are for entrepreneurs in 2021 and 2022 in the face of the new normal and what role SMEs led by women should play in the economic reactivation of Latin America.

“It is very hard. In effect, the pandemic has affected mostly women. The crisis has shown many things, among them that we continue to be a vulnerable group because we work mainly in service companies and with the reduction of jobs we have reduced our employment opportunities “said the SOHIN founder in conversation at Entrepreneur Masters.

To see the complete chara, you just have to play the video at the top.

Phrases of a woman passionate about health

During her talk, Juana left us some phrases that can inspire you on your entrepreneurial path. Which is your favorite?

On female leadership

“The simple fact of seeing a woman as the head of an organization already inspires. It makes others say ‘And why not me?'”

On female participation in the economy

“When women participate in the labor market, poverty in a country is reduced by up to 30% because that money goes directly to three fundamental things: health, education and food.”

On daily inspiration

“It is worth being passionate about. Every day counts and life deserves to be lived in dignity, from the first moment a baby is born until the last moment of the life of a terminal patient.”

About the healthcare industry

“Health continues to be a limited right and there is a long way to go so that we can all have access to the tools to take care of ourselves.”

On doing due dillgence

“Many entrepreneurs start their projects in the informal sector and then tell the story backwards. We admire entrepreneurs who pay formal taxes because they create formal jobs.”

Don’t miss our next Entrepreneur Masters where we will talk with other great leaders of the global entrepreneurial ecosystem!

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A family budget serves to project the future income of the family, and balance it with its expenses. Learn to handle them efficiently!

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

A family budget is a document in which we project all the future income of the family members, and we balance them with their future expenses.

The main objective of preparing a family budget is to have greater control of our expenses, always ensuring that the difference between income and expenses is as large as possible.

As the world of the entrepreneur does not begin or end in your business, but also includes your home and family, it is essential that you learn to make a good family budget to exercise an orderly management of your total finances. So, write down and run these tips:

1. Make a list of your income and expenses
First, in the list of your income you must detail all the aspects such as salaries, investments and pensions of all those who contribute to the family circle, in addition to the amounts contributed from other entries, such as businesses.

Meanwhile, in the column of expenses you must include the lease or dividend; expenses for food, water, electricity, gas, telephone, cable, Internet, transportation, clothing, personal care, automobile fuel, credit cards, credit payments, even recreation.

2. Schedule and detail your expenses with realism
It is essential that you are realistic about your expenses. If you put in zero pesos a month to cut your hair or any other beauty expense, you probably won’t be able to stick to that figure. In that case, it is better to limit the times you go to the hairdresser or the beauty salon than to eliminate the expense completely.

3. Do the math
After you have made the income and expenses list, your income should be greater than your expenses. If not, you will need to cut your expenses. Be honest and reasonable about any expense you cut; you’ll still have to eat, so don’t take away your grocery expenses. However, you can find ways to save on your grocery expenses with coupons and shopping smart.

4. Include your family
Inform your family of the decisions you make about your budget. Also, you should try to get family members who are old enough to understand the process to help you with difficult decisions. For example, if your teenage daughter has a cell phone, maybe she can stop texting so she can go to the movies.

5. Update your budget
The only way your budget will work is for you to remember to update your spending throughout the month to make sure you are on track.

6. Take care of saving
The difference between the income and expenses of each month (balance), would be the savings that you will get monthly. You must ensure that this saving is always positive and that it is the greatest possible. It is recommended that it represents a minimum of 10% of the total income.

The sum of the monthly savings will give you the total annual savings. With this savings you can cover any emergency or eventuality, invest in new businesses or investments, or give yourself some tastes that improve your quality of life.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

A good documentary is informative and educational without skimping on entertainment value. The best filmmakers attract the viewer because they immerse him in a subject. If you can pull on their heart strings to make them feel true excitement and passion for the subject, then you’ve managed to get your message across.

Whether you’re looking to relax and unwind, or want to boost your motivation and enrich your business knowledge, these are the 10 most entertaining business documentaries you’ll really learn from.

1. Becoming Warren Buffett (2017)

With a net worth of more than $ 60 billion, Warren Buffett is truly a one-of-a-kind billionaire. Becoming Warren Buffett offers a wealth of invaluable information from which we can draw important life lessons from the humble billionaire, his family, and his peers.

The legendary investor still lives in a modest home in Omaha and drives to his office every morning to manage Berkshire Hathaway . This documentary chronicles the evolution of Buffett into one of the richest and most respected men in the world. The movie takes us on a journey where we see how the legendary investor started out as an ambitious, numbers-obsessed boy from Nebraska and became one of the richest and most respected men in the world.

2. Generation Startup (2016)

Follow six recent college graduates who are aspiring entrepreneurs for 17 months. See how they put everything on the line when they try to launch new companies in Detroit. Generation Startup puts a human face on the culture of millennial entrepreneurship by showing the successes and failures of these young people, as well as their struggle against doubt and uncertainty.

The film takes us to the forefront of entrepreneurship in America. It celebrates risk taking and urban revitalization, and provides an honest, trenches view of what it really takes to launch a startup. The film received rave reviews from successful entrepreneurs such as Arianna Huffington and Daymond John.

3. Burt’s Buzz (2013)

This humorous, authentic and compelling documentary tells the story of Burt Shavitz, a lonely beekeeper who reluctantly became one of the world’s most recognizable brand identities. Burt’s Buzz pays tribute to Shavitz, the man behind Burt’s Bees .

This documentary narrates the life of this quiet man who did not like the comforts of the middle class, enjoyed solitude and who renounced almost all technology. Viewers also learn about Shavitz’s complicated relationship with co-founder Roxanne Quimby, who eventually took Shavitz out of business. Quimby later sold the brand to the Clorox company for a staggering $ 177 million.

4. Betting on Zero (2017)

Immerse yourself in the complex world of Herbalife, the international nutritional products company. Betting on Zero follows billionaire titan Bill Ackman and several former brand distributors.

The film also chronicles Ackman’s feuds with Herbalife CEO Michael O. Johnson and investor Carl Icahn, and the resulting controversy over the short and Herbalife’s business practices.

5. Tony Robbins: I Am Not Your Guru (2016)

Get an insider look behind the scenes as Tony Robbins prepares for his annual Date with Destiny seminar, attended by more than 4,500 people in Boca Raton, Florida. Tony Robbins: I Am Not Your Guru captures both the immense effort of producing this live seminar and the transformations of the participants.

This documentary aims to open the curtain on Tony Robbins , an internationally renowned life coach / motivational speaker / practical psychologist / business strategist and whatever else you want to call him. The film shows the intensive planning and detailed postmortems that accompany each daily session during its annual seminar.

6. Freakonomics (2010)

Adapted from the bestselling book by Stephen Levitt and Stephen Dubner, the documentary Freakonomics explores how science and economics help explain our everyday behavior. The film combines thoughtful analysis with frequent doses of lighthearted humor. The film is made up of four different chapters, each directed by a different filmmaker.

Morgan Spurlock applies his comically satirical style to a segment on the ramifications of baby names. Alex Gibney investigates the rampant corruption in the world of sumo wrestling. Eugene Jarecki explores the possible reasons for the dramatic drop in crime rates in the 1990s and offers a surprising and controversial explanation. And Rachel Grady and Heidi Ewing explore the idea of offering financial incentives to students to improve their grades.

7. Steve Jobs: One Last Thing (2011)

This work is a tribute to the visionary entrepreneur who was the co-founder and CEO of Apple. Jobs died in 2011, but during his time at the helm of Apple he managed to change much of the way we work, interact, and communicate with each other.

The documentary examines how his talent , style and imagination have shaped all of our lives and looks at the influences that shaped the man himself. The film takes viewers through Jobs’ career path and the development of his memorable product introductions. It is a poignant look at the life of a man who pursued his passions and changed the world.

8. Food, Inc. (2008)

This Oscar-nominated documentary exposes a system plagued by corrupt, secret and abusive practices, the products of which contribute to the growing obesity epidemic and the consequent rise in deadly diseases. This film lifts the veil on the food industry, exposing the highly mechanized underside that has been hidden from the American consumer with the consent of our government’s regulatory agencies.

The movie is based on the premise that virtually everything we eat comes from corporations that value their own benefit over the consumer and environmental health. It raises questions about what companies should do when their financial interests conflict with the well-being of their customers.

9. Jiro Dreams of Sushi (2011)

Jiro Ono is the owner of a humble 10-seat restaurant located in a Tokyo subway station. But Jiro, who at the time of the film’s release was 85 years old, wanted to become the best sushi chef in the world, and for many reasons, he succeeded. His small restaurant has three Michelin stars and his customers are willing to spend $ 300 per plate.

Jiro Dreams of Sushi shows how the most successful business owners are the ones who are passionate to the point of obsession. This is evident in the intensity and devotion that Jiro has for his work and how he continues to strive for perfection on a daily basis.

10. Enron: The Smartest Guys in the Room (2005)

This documentary tells the incredible story of Enron and the executives who ran the company. Enron: The Smartest Guys in the Room is the inside story of the spectacular rise and fall of one of the most scandalous corporations in American history.

Based on the book of the same name, this film looks at the collapse of the seventh largest company in the United States, where executives embezzled billions of dollars, robbing investors and ruining the lives of thousands of people. However, while they may have been committing terrible crimes and on the run for almost a decade, the fact that these guys were actually brilliant men cannot be ignored.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21.

The following linkable asset categories will help get you thinking about what your organization’s linkable assets could be. Thinking broadly and creatively at the beginning of a link-building campaign or project engagement can open you to a stronger, more effective campaign design. After all, you could be sitting on a link magnet and not even realize it!

1. Free apps and tools on your site

Do you provide any free applications or web-based tools to your site visitors? If so, it’s likely that these have already attracted links naturally. If you haven’t promoted these tools yet for the purpose of link building, then these assets could help you develop even more links.

Be careful, though, when designing and building a tool or app—they can be expensive (sometimes two to three times what you expect, or what you’re quoted), can seem to take forever to develop and could still flop. That said, nothing demonstrates your expertise like a custom tool you’ve crafted to make your customers’ lives easier.

2. Products/Services to give away for donations/Contests/Review

If you have products or services you can give away, you can earn links through donation thank-you pages, through contests and via product/service reviews from experts in your market. Often, this asset is one of the easiest paths to developing links. However, it’s fairly easy for your competitors to emulate. Further, these approaches to link building can create enormous and unexpected logistical nightmares, such as shipping and packaging, or even getting the winner’s contact information from the site conducting the giveaway.

Related: 6 Elements Your Link-Building Campaign Must Include

3. Thought leaders and subject-matter experts

Are there existing or potential thought leaders and subject matter experts in your organization? Do they have time to write, podcast, host a webinar or in some other way share their expertise with the market? What about growing their key contributions into a conference presentation? Thought leaders could generate links in the form of interviews, guest posts and quote contributions to industry news publications. If you have a PR or social media department, link builders should help them to identify link opportunities that these assets enable.

4. Widgets, tools, images and data for publishers (off-site)

Have you created widgets, tools, images or data that publishers of other sites are free to add to their websites? Infographics, embeddable tools, research data and other types of information created for the express purpose of giving it away is a classic and powerful method for earning links. If you have any of these assets and haven’t aggressively and extensively promoted them, then you’re leaving valuable links and relationships on the table.

5. Partner relationships

Do you have business partners, vendors, customers and technology licensees? Each of these represents a potential link in the form of testimonials, published client lists and “powered by” buttons. Gather a list of your vendors and partners and look for ways to acquire (and give) links to all of them. Think interviews, link requests for their vendors and partners’ pages and updated “powered by” badges.

Related: The Secret to Creating a Link-Worthy Site

6. Job listings, events and coupons

If your organization consistently publishes job openings, puts on events or launches new products, then you’ve got quite a few link opportunities open to you. Colleges and industry vertical sites are sometimes willing to link to pages that feature new job openings. A good example of a linkable page is a company webpage that describes the advantages of working at that company. Many cities have event calendars that will publish details about your event and post links on their site for sign-up and more information. If you consistently offer coupons to your customers, you’ll find massive numbers of coupon-listing sites, many of which link back.

7. Consistent publishing via blog, video, podcast, PDFs and social media

Does your organization publish content consistently? These linkable assets open you to numerous link-opportunity types from around your industry: everything from blog directories, niche social news sites and blog lists to PDF submissions and distribution sites. In some industries, the fact that your CEO blogs is link-worthy and notable in itself.

8. Budget

Money is almost always a linkable asset, in that if you have the money, you can offer it to another site in exchange for a link. However, the link opportunities that you can purchase are often easy for competitors to duplicate. Further, some search engines aggressively penalize (in the form of lowered search rankings) purchased links that aren’t labeled or coded as advertisements, making them a potentially risky investment that could end up costing far more in damages than they bring in search traffic. Some sites, such as directories, require a budget as well.

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6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on México Desconocido

Alfredo Quiñones Hinojosa, popularly called Dr. Q, is a Mexican neurosurgeon, whose story is capable of moving anyone. He was born in the city of Mexicali, Baja California , in 1968.

At the age of 19, Alfredo could not speak English, so he had to work on a farm in Fresno, California. According to his various testimonies, in Mexico he had a very poor life, which gave him enough courage to want to overcome himself and jump the 30-foot wall that separates Mexico and the United States.

“I left Mexico out of necessity. I realized how the system treated my parents. In our countries it is a little more difficult to get ahead if you don’t have financial support, if you don’t know anyone, ”Quiñones recalls calmly.

Image: Brain and Life Magazine via Unknown Mexico

Although he made little money, Alfredo Quiñones saved to pay for English classes at a community school. Initially, he only spent time in the United States to pay for his education in a Normal School in Mexico. After graduating, he knew he had to take the next step: study medicine, inspired by his grandmother, who was a healer.

“I would eat people’s leftovers, go to restaurants and pick up what people left behind. I was thirsty to get ahead, even though I became homeless, “he continues.

By 1991, Quiñones began his education at San Joaquin Delta College in Stockton, California, and completed his BA in Psychology with honors at the University of California. Later, he studied Medicine at Harvard University, from which he also graduated with honors.

Image: Via Mexico Unknown

Dr. Q., a model migrant

“They told me that our people are not accepted at Harvard or Stanford, many times I doubted if I could achieve my dream,” he says in an interview for Channel 22.

During his period as a student, he also managed to obtain American citizenship. Finally, he completed his professional training with a residency at the University of California, San Francisco, where he collaborated with the Mexican physician Arturo Álvarez-Buylla in a research on stem cells.

“I was made in Mexico, but the United States gave me the opportunity. However, I keep coming back to Mexico to do altruistic work and to build bridges between our countries, ”he says with joy.

Image: Alfredo Quiñones-Hinojosa / Tom via Unknown Mexico

Dr. Q began his career at Johns Hopkins School of Medicine where he taught Neurosurgery and Oncology, Neurology, and Cellular and Molecular Medicine. In addition, he worked as director of the Stem Cell Biology Laboratory for Brain Tumors.

His clinical research focuses on the surgical treatment of primary and metastatic brain tumors. He is also an expert in spinal intradural, brainstem, and brain tumors. He also specializes in the treatment of patients with pituitary tumors, as well as in the base of the skull and in the use of radiosurgery.

Since 2016, the now-known Dr. Q has worked at Mayo Clinic in Florida as a physician, however, he continues his work as an NIH-funded researcher to find a cure for brain cancer. Dr Q. has contributed to 50 book chapters and has written several texts on his research.

In 2021, actor Brad Pitt announced his intention to film the life of Dr. Q, through his production house Plan B that collaborates with Disney. The production company is the same one that filmed 12 Years of Slavery , an Oscar-winning film. Surely Brad Pitt’s film will highlight the lives of Mexican migrants and those around the world.

Awards and recognitions received by Dr. Alfredo Quiñones

  • 986 BA Escuela Normal Urbana Federal Fronteriza, Mexicali, México – Social Sciences and Humanities, multidisciplinary teaching license.
  • 1991 San Joaquin Delta Community College, Stockton, California – Transfer of core curriculum to University of California.
  • 1994 BA from the University of California, Berkeley, California – Top honors.
  • 1999 MD Harvard Medical School, Boston, Massachusetts – Cum Laude.
  • 2000 University of California, San Francisco, California (General Surgery) – Most Valuable Intern Award.
  • 2004 University of California, San Francisco, California (Residency – Neurosurgery) – Howard Naffziger Neurological Surgery Award.
  • 2006 Howard Hughes Institute – Medical-Scientific Career Award.
  • Association of American Medical Colleges – Herbert Nickens Award.
  • 2006 American Society for Clinical Oncology Foundation – Professional Development Award.
  • 2006 Johns Hopkins University – Passano Medical Scientist Award.
  • 2007 Johns Hopkins Hospital – Department of Neurosurgery – Faculty Teaching Award (Richard J. Otenasek).
  • Robert Wood Johnson Award 2007.
  • 2007 Popular Science Magazine – Award for the ten brightest scientists.
  • 2007 Baltimore Magazine – US Top Docs
  • 2008 Olender Foundation – America’s Role Model Award.
  • Science and Engineering Festival 2010 – Nifty Fifty Scientist.
  • 2011 Baltimore Magazine – Baltimore Top Docs.
  • 2012 Named as Super Doctor.
  • 2012 Winner of the Ohtli Award.
  • 2015 VII Ibero-American Cortes de Cádiz Award for Surgery, Spain.
  • Forbes 2015, the most creative Mexicans in the world.
  • 2018 Honorary doctorate from the University of Santander.

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8 min read

Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21.

If you want to amp up your game when it comes to Instagram marketing, you may want to look into Instagram advertising — the payout can be incredible. Of course, anytime you advertise, you’re risking your money, so it’s best to arm yourself with all the facts before diving in.

Related: How to Make the Power of the Hashtag Work for You

All Instagram ads are set up through your Facebook Ads portal so first, you’ll need to set up either Facebook Ads Manager or Facebook Business Manager. Facebook Ads Manager is used only if you run ads for one Facebook Business Page and one Instagram Account. Facebook Business Manager is used if you run ads for more than one business page or account. Once you get your account set up, it’s time to create some Instagram ad magic.

Before jumping right into the ad creator, it’s important to decide how you’re going to adapt your message to the crowd that follows you on Instagram. Every social media platform is used by fans for different reasons, so identifying what it is that appeals to your target audience is a key component in building out your Instagram ad plan.

Cold, hard truth alert: There will be some strategic guessing in the beginning stages as you see what imagery resonates with your audience, so don’t get discouraged if the icon ads that performed so well on Facebook don’t give as spectacular results on Instagram.

Review your Instagram posts and consider what your audience engages with the most. Are you racking up page upon page of comments on photos of people using your product? Or does the perfectly positioned hero shot of your product standing tall in all of its glory steal the show? Or maybe your video posts are the favorite child? Make a list of what you see doing well in your Facebook ads and what your fans on Instagram love to see and start testing.

Test the water

Now that you have your accounts linked and an idea of the direction you want to take, it’s time to start creating the actual ads. Facebook has updated the system so that you can use your ad builder of choice (Ads Manager or Power Editor) to create your Instagram ads.

To use, Ads Manager, go to Click Create Ad. Next choose your marketing objective from the categories listed below.


  • Boost your posts: Expose your posts to as many people as possible, expanding your reach and increasing your page engagement.
  • Increase brand awareness: Expose posts to audiences specifically targeted based on the likelihood that they’ll pay attention to your ads. The posts can be used to expose more people to your brand and ultimately grow a larger following.


  • Send people to your website: This option is to increase the flow of traffic on your site or landing page. In the ad-builder process, you have the options to make consideration and conversion ads clickable so that someone can be redirected to the site where you want them to go simply by touching the photo. This option is recommended when sending traffic to a piece of value-driven content that doesn’t require an opt in, such as a blog.
  • Get installs of your app: Send viewers to the app store to encourage them to download and install your app.
  • Get video views: These videos can be testimonial based, product how-tos, behind-the-scenes clips, product launches or just promotional videos designed to drive traffic.


  • Increase conversions on your website: Use this when you want your customer to take an action such as entering their contact information or purchasing a product. Website conversions let you track the number of actions that are taken via Facebook through this option.
  • Promote a product catalog: If your business has a store or a catalog, this ad will automatically pull from that catalog to promote your products to your target audience. Add a new pair of kicks to your online selection? If you’ve set this up ahead of time, ads for that product will automatically start showing in the Instagram feed to those you’re targeting.

Setting up your ad

Once you’ve selected your objective and named your campaign, you’re ready to create an ad. Start by setting the audience, placement, budget and delivery schedule of your ad.

Select your target audience

1. Custom audience. If you have a custom audience, such as an email contact list, website traffic, conversion pixel or lookalike of one of these, you’re able to upload it here. The three categories are:

  • Custom audiences. Target your current customers by securely uploading a contact list of people you’d like to reach.
  • Lookalike audiences. Find people who are similar to your customers or prospects by building a lookalike audience from your Facebook page fans, customer lists or website visitors.
  • Custom audiences from your website. Remarket to people on Facebook who’ve already visited your website.

Related: Harness the Power of Stardom With Instagram

2. Set your location by entering an address or town and selecting how many miles away you will allow this ad to expand. The options are:

  • Everyone in this location
  • Lives in this location (meaning they have a home there)
  • Recently in this location (meaning this is their last tracked location)
  • Traveling to this location (meaning they were recently in this location but their home is somewhere else)

3. Set age range.

4. Select your target gender.

5. Enter any specific languages.

Note: You don’t have to set all of these up. They are optional and based on who you want to target specifically.

Set your detailed targeting

Set your Detailed Targeting by including any interests, demographics and behaviors you’d like to identify. To narrow a broad audience, try stacking interests. For example, if you’re selling a gym membership that specializes in classes, you could target people who have an interest in yoga and Pilates plus the purchasing behavior of buying fitness equipment. Then you’d know that these people have an interest in your product and are willing to spend money on it.

Set a connection to your page

Setting a connection to your page will further narrow your audience to show your ad to the people who already have a connection to your page or other related categories.

Set the placement for your ad

This is where you select that you want your ad to circulate on the Instagram feed. Note: You can select more than one option and edit the images to fit both categories later.

Set the budget

Select either the daily or lifetime budget and how much you want to dedicate to the distribution of this ad. The more money you opt to spend, the higher number of impressions you’ll receive, increasing the likelihood of reaching your objective.


Once the logistics are set up, name your ad set and click Continue to set up the ad creative. There are four options for Instagram images, depending on which objective you select.

Next, select the associated Facebook page and the Instagram account option. If you’ve synced your Instagram account with your Facebook in Business Manager or your Facebook page, your account name will appear in the drop-down menu. If you haven’t, you can do so here.

To add your Instagram account, click “Add an Account” and enter your Instagram login information.

Build the ad creative

Upload the ad images you’ve selected, and using the Edit Crop button, Facebook will allow you to alter the image so it fits appropriately in the Instagram feed. If you elect to use the ad for Instagram and Facebook in the same campaign, it will give you options to edit the size for both individually.

Next, add in the text that describes the action you want the viewer to take. This is an opportunity to utilize popular hashtags that you’ve found success with on your Instagram page. That way your ad will be shown not only to the people who fall into your target audience but also to people who search that hashtag.

Related: One-Week Schedule for Promoting Your Lead Magnet

And that’s it. Review and click Place Order. Within 24 hours, Facebook will review your ad to make sure it meets all of the guidelines, and then begin circulating through the feeds of your target audience.

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These are some lessons I learned from Robert Kiyosaki’s “Before You Quit Your Job” before I started a business.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

“Life is the sum of our decisions” – Albert Camus.

One of the great obstacles I faced in deciding to walk away from my job to become an entrepreneur was fear. Fear of venturing, fear of being singled out, fear of failing. And probably the biggest: not being sure that, on the 15th, I was going to receive a specific payment.

Terror of thinking that months or even years could go by without receiving a single penny.

I felt judged by the stereotype of that guy in an expensive suit and a tight tie telling me that I was not going to achieve anything without having an MBA (sounds more complex and interesting in English) and a high position at some renowned firm.

I think of that man, who worked for years, perhaps decades, so that his office bears his surname; who decided one day to start the project of having a firm in which he could generate jobs while closing clients on the 5th hole of a golf course.

That office would not exist without the perseverance, discipline and dedication of that man who one day dreamed of having a successful company. I say someday because that is how entrepreneurs start. With the dream of growing our company, our baby. Usually against the tide.

To achieve this it is necessary to break the paradigm and venture before finding perfection. There are times when we like to wait to close a cycle, to be promoted; that three more years pass to be able to learn something and then start a business of their own. Maybe we also hope that the stars align.

The rat race, Robert Kiyosaki would say. Running and running, getting nowhere. All you need is conviction. The easiest way is to create habits that make it easier to meet your goals.

As an entrepreneur, you cannot have all the answers. You have to look for them, invent them and if necessary, reinvent them. Hunger for knowledge. Kiyosaki would say that an employee is a specialist avid for answers, while the employer has to be a generalist. Know about all possible topics even a little. Anyone, with some initiative, can become an entrepreneur. Everything is in the mindset you adopt. Being an entrepreneur means making things happen.

Here are some lessons from Robert Kiyosaki’s Before You Quit Your Job book that have been very helpful to me.

  1. A successful business is created before there is business.
  2. Find out how to turn bad luck into good luck. People learn from their mistakes “getting dumber and richer.”
  3. Know the difference between your job and your job. They pay you for a job, but they don’t pay you to do your job.
  4. Success reveals your failures. Fail as much as possible.
  5. The process is more important than the goal. Trust it. It determines who you become when you reach your goals.
  6. The best answers are in your heart, not your head. Success is not found in self, but in mission. Your mission begins in your marrow, in your soul, it is felt in your heart and it is expressed through your actions … not only in your words.
  7. The scope of the mission determines the product. Falling down is good, if you survive.
  8. Design a business that can do something that no other business can do.
  9. Don’t fight over the offer. It only attracts stingy customers. Show what your product is worth.

In conclusion, the business of your dreams is waiting for you. If you have the conviction you will achieve it. Even if it involves more effort than what you put into your job. Just as good costs, those who work do well. If you ask Henry Ford, what would happen if you lost all your fortune? He would answer you: In less than 5 years, I would have her back.

Don’t be afraid to fail, we have all failed. In business, there are two outcomes. Either you win, or you learn. But you never lose.

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In one of the images taken by the Perseverance rover, a black dot of unknown origin can be seen. What will it be?

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The billionaire and CEO of SpaceX and Tesla , Elon Musk, posted on his favorite social network, Twitter, a photograph of Mars taken by NASA’s Perseverance r over. In it, you can see the footprints left by the rover on the red planet.

“A Mars rover looking back,” Musk wrote in the same message next to the image. However, the comments and conspiracy theories did not wait on the platform.

The reason for the confusion is a small black point, which is located on top of the mountains of the planet in question. But what is it?. Some users described it as a “glitch in the matrix” or even “a Martian fly .” While other more daring indicated that it was “a UFO sighted!” or a “flying Tesla”.

Actually, it is not yet known what the mysterious black dot may be. But there is no doubt that speculation and even memes will continue to circulate.

Image: @ProductHunt, Twitter

Image: @PrinceHabibiTTV, Twitter

What do you think it could be?

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7 min read

Opinions expressed by Entrepreneur contributors are their own.

Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’s usability just as much as other SEO tactics, maybe even more.

SEO and user experience (UX) go hand-in-hand when it comes to creating a high-ranking website. High-ranking websites follow SEO best practices in combination with an intuitive UX design. Good UX design improves engagement, site traffic and, eventually, rankings.

There are already several aspects of UX design integrated with SEO best practices. These include having a site that loads fast and is mobile-friendly, easy to navigate and complete with engaging content.

Here’s why UX is vital for quality SEO in your websites.

Related: Be Sure to Balance SEO and User Experience in Your Web Page Design

Why UX and SEO are so important

UX optimization is a branch of design that focuses on the user after they reach your website. This type of UX is onsite and is different from the offsite user experience, which happens away from your website and is mainly called customer experience. Website UX encompasses everything from the design and layout of a site to how the user interacts with it.

Before UX played an important role in SEO, most web designers focused on creating sites for search engines, rather than users. Seamlessly adding keywords, quality conten and backlinks to a webpage was plenty for search engines to boost your site to the top.

Today, search engines — especially Google — are focusing on user behavior to offer users the best search results. Search engines collect user and website data to improve their understanding of users. They look at how users interact with a website, and if they don’t like the data, you can bet your ranking position will suffer.

One of the biggest UX signals that Google can measure is pogo sticking, which is when a user visits a site from Google search, doesn’t find what they were looking for and clicks back to Google only to go to another search result. Users repeat this process a few times until they finally visit a site and never click back.

Pogo sticking is a clear sign that users are unable to find what they’re looking for on the site and generally goes hand in hand with a high bounce rate.

Websites with a higher bounce rate, or greater pogo sticking, are lacking something the user wants. The search engines don’t know what on the website is causing the high bounce rate. They only monitor user traffic and will rank sites accordingly. 

The websites with lower bounce rates are usually doing a better job of helping users find what they’re searching for. These sites will typically rank higher, often on the first page of results.

Enter: UX design

There are several reasons why users may be bouncing from your site. One such reason is the lack of good UX in web design.

A website with easy navigation, user-friendly language, fast loading times and a clear purpose are all parts of UX design. These same aspects of UX are a critical part of SEO. Both UX and SEO share a common goal: giving search-engine users what they are looking for.

Improve your site’s UX to make a user’s visit the absolute best experience you can offer. If users are having a great experience when visiting your site from Google, you’ll be rewarded with higher rankings from the search term.

SEO and UX best practices

Since search engines can’t tell you exactly why visitors are bouncing off your site. They might have a good idea, but it’s your job to find out the reaons why. The best way to start this process is to audit your site and then improve its UX design. Follow these SEO and UX best practices to ensure your site has quality SEO:

Mobile-friendly pages. More than half 50% of web visitors use mobile phones. That said, you need to pay close attention to the layout, look, feel, text, images and experience of your mobile site. Those who don’t have a mobile-friendly version of their site need to take the time to create one.

Users and search engines alike will judge a site by its mobile layout. Every element in your mobile site affects SEO. Focus on creating user-friendly navigation with clear and consistent buttons. Keep the overall design simple and to the point, focusing on usability and content along with good design.

Get fast. A fast-loading site offers a better user experience. Therefore, search engines consider site loading time an important factor in ranking. You can improve your site’s loading time by compressing images, learning clean code and using a faster web-host server Optimizing the different elements of your website will reduce loading times and boost SEO.

Easy site navigation. A problem with focusing only on SEO and rankings is websites tend to have complex navigation and robust site architecture. Simple navigation makes a site easier to use. This helps the user complete their task in less time with less confusion.

Having more web pages isn’t always the best. One web page with quality content and user-friendly organization is often equally good for SEO. Robust multi-page sites are still good for SEO, as long as they’re easy for users to navigate.

Use headings. Headings are a great way to identify content, use keywords and boost SEO. Users look at headings first to check the site offers an answer to their search. Search-engine crawlers use headings to understand what your site is about and interpret the content.

Each page should have only one H1 tag. The rest of the headings can use H2 through H6 tags multiple times to help organize the page’s content. Use the heading tags as needed in a way that makes sense.

User-friendly layouts. Layout design, content organization and text size can disrupt a site’s SEO. UX design can meld the aesthetics side of a website with SEO to improve usability and boost traffic. You can do this by including images and video; use call to action throughout the site; using clear headers; organizing and formatting content to make it easy to digest; or adding links to other relatable content. You can even leverage a content or iamge rotation script that will randomly change website content with each visit. Following these tips along with the UX design best practices will help boost SEO.

A clear logo.

A logo, or site ID, is one of the first elements a user will see when arriving at your site. This ID should be clear, obvious and not mucked by clutter. The logo or tagline should share what your site is about and connect to the user’s needs.

Test, test, test.

One of the best ways to improve your website is to keep improving its SEO and UX. Understanding how UX and SEO work together will help you make smart decisions when you optimize your site. From there, continue to improve these areas of your site to offer users a great experience.

Related: User Experience Is the Most Important Metric You Aren’t Measuring

SEO and UX are tied at the hip now. If you want solid rankings for your website, you’re going to need positive UX to complement your SEO. Luckily, you don’t need to be a jsx expert or anything close. There are some solid website builders that non-coders can use to build quality sites with great UX design already built into templants. Just remember to leverage these tips above and you should have a huge head start.


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